Director, Demand Generation at Ushur in Santa Clara, CA

Description Ushur delivers the world's first AI-powered Customer Experience Automation(TM) platform that has been purpose-built for delightful, hyper-personalized customer experiences. Designed for unified, omnichannel engagement, Ushur is the first-of-its-kind system of intelligence that combines Conversational Automation and Knowledge Work Automation to digitally transform every step of the... complete enterprise customer experience - from Micro-engagements(TM) to entire customer journeys. Backed by leading investors including Third Point Ventures, 8VC, Pentland Ventures, Aflac Ventures and Iron Pillar, Ushur's no-code, cloud-native, SaaS platform is currently in production at many of the Fortune 500 organizations across the globe including Irish Life, Unum, Aetna, Cigna and Tower Insurance. About this role Reporting to the SVP of Marketing, Director of Demand Generation is a strategically important role in Ushur's drive towards rapid growth and market dominance in Customer Experience Automation(TM)(CXA) - a new category that Ushur is pioneering and leading to transform how customers interact and engage with enterprises in highly regulated industries such as Insurance, Financial Services, Healthcare, Pharma and more. Collaboration is the key to success in this role as you will partner across Sales, Product Marketing, Customer Success, Industry leadership, and the broader marketing team to ensure aggressive demand generation goals are set and achieved. This is a high visibility role and will be working closely with Ushur's executive leadership team to formulate and execute a demand generation strategy geared towards exponential growth. Core Responsibilities Develop and drive Ushur's global demand generation strategy that encompasses Digital Demand Gen (including all aspects of website and social media), Field and Events Marketing programs. Help drive content development, generation and management of digital tactics and programs including but not limited to websites, SEO, CRM, paid, earned, and social media. Develop calendarized demand gen plans in partnership with the Revenue ops, Sales development (BDR/SDR), Customer Success, Product Marketing and the Ushur executive leadership. Design and execute multichannel marketing campaigns that deliver results measured not only in leads and MQLs but in logos, revenue and brand awareness. Own campaign forecasting, scorecard targets, budget, measurement, and campaign refinement. Partner with Brand and Design and Product Marketing teams to create highly differentiated, thought-provoking, and impactful content that is focused on our ICP. Research, develop, execute, and manage events (owned and sponsored), webinars, trade shows and more as the primary vehicles for event-driven demand generation. Own Ushur's website end-to-end and develop a strategy that combines both technical and content elements, to drive ongoing improvements in SEO, SEM and organic and paid traffic. Own demand gen budget. Analyze, report and optimize all demand generation programs based on ROI, demand gen effectiveness and sales results. Establish internal processes to optimize conversion. Create a performance reporting structure that allows for quick pivots based on results using martech stack that includes Salesforce, HubSpot, Outreach and more. Set a tone of high standards, customer obsession and data-driven decision-making. Requirements 8 years B2B enterprise demand generation experience. Experience developing, executing and reporting on cross-platform campaigns to drive the complete enterprise marketing and sales funnel. Digital marketing expertise, with demonstrated success in creating and executing multichannel demand gen campaigns at scale. Experience in events and field marketing is a big plus. Demonstrated experience in effectively using a modern marketing technology stack, including but not limited to Salesforce, Hubspot, Outreach, Google Analytics and other tools, to execute, report on and optimize all marketing campaigns for high conversion. Experience building teams in fast-scaling startup environment Ability to successfully manage multiple, concurrent project demands within established timelines in a fast-paced, rapid-growth environment Demonstrated ability of excellent communication and cross-functional collaboration. Provocative idea generator, resourceful, self-starter, comfortable working autonomously with a strong sense of urgency and work ethic Proactively bring new innovative ideas and improved processes to the team for consideration - think differently and execute exceptionally Proven success in managing external vendors and suppliers Excellent budget management skills Salary Range: $150K -- $200K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications