Job details

Senior Director of Integrated Marketing and Communications, Digital Engagement

Senior Director of Integrated Marketing and Communications

What You’ll Do

As the Senior Director of Integrated Marketing and Communications at Vaniam Group (VG), you will play a pivotal role in driving growth through omnichannel strategies, data, and AI integration. You will own and manage the development and execution of a robust thought leadership strategy, creating and distributing high-impact content that showcases VG’s expertise in data-driven Medical Affairs. You will coordinate pitches, public relations efforts, omnichannel messaging strategies, and support or run internal events, ensuring VG’s brand and messaging align with business objectives.

A Day in the Life

Deliverables

Develop and execute a comprehensive communications strategy that highlights VG’s leadership in leveraging data and AI.
Craft key messaging and content pillars to reinforce agency awareness and value proposition.
Oversee the creation of promotional campaigns that engage target audiences and drive brand loyalty.
Oversee media relations, press releases, and brand storytelling, enhancing the company’s reputation and visibility.
Drive agency thought leadership through the development of capabilities materials, case studies, executive speaking engagements, partnerships, and sponsorships.
Act as the primary steward of VG’s brand identity across all collateral, ensuring consistent messaging and promotion of emerging capabilities.

Management and Internal Responsibility

Collaborate with internal stakeholders to establish the annual marketing plan and budget, managing to those budgets effectively.

Business Development

Direct efforts to execute the communications strategy that further VG’s business goals, ensuring alignment with the Business Development team and Corporate Communications.
Support new business pursuits by working with Business Strategy Leads, Client Services leads, and service line leads to identify and win new opportunities that align with VG’s growth goals.

Other duties may be assigned to help drive deliverables within this role.

What You Must Have

Education and Experience

Bachelor’s degree in Marketing, Communications, or a related field; MBA preferred.
10+ years of experience in integrated marketing and communications, preferably within the healthcare or pharmaceutical industry.

Skills and Competencies

Strong understanding of omnichannel marketing strategies and data integration.
Proven ability to develop and execute strategic omnichannel marketing plans.
Exceptional communication skills, both written and verbal, with a talent for crafting compelling narratives.
Experience managing public relations initiatives and media relations.
Demonstrated ability to work collaboratively in a dynamic team environment.
Strong attention to detail and listening skills.
Ability to meet tight deadlines and have excellent time management skills.

What You Might Have, but Isn’t Required

Experience in a leadership role within a medical communications or consulting agency.
Familiarity with AI-driven marketing tools and data analytics.
Knowledge of the competitive landscape in medical affairs and healthcare communications.

Travel Requirements

Travel within the US and internationally as necessary, based on project, sponsor, and organizational needs (30% travel expected)

The Team You’ll Work Closest With

You will work closely with all service line leads as well as the Executive Committee.

Why You’ll Love Us

100% remote environment with opportunities for local meetups
Positive, diverse, and supportive culture
Passionate about serving clients focused on cancer and blood diseases
Investment in you with opportunities for professional growth and personal development through Vaniam Group University
Health benefits – medical, dental, vision
Generous parental leave benefit
Focused on your financial future with a 401(k) plan and company match
Work-life balance and flexibility

Flexible time off policy for rest and relaxation
Volunteer time off for community involvement

Emphasis on personal wellness

Virtual workout classes
Discounts on tickets, events, hotels, childcare, groceries, etc
Employee assistance programs

Salary offers are based upon several factors including experience, education, skills, training, demonstrated qualifications, location, and organizational need. The range for this role is $150,000 - $170,000. Salary is one component of the total earnings and rewards package offered.

About Us

Vaniam Group is a people-first, purpose-driven, independent network of healthcare and scientific communications agencies committed to helping biopharmaceutical companies realize the full potential of their compounds in the oncology and hematology marketplace. Founded in 2007 as a virtual-by-design organization, Vaniam Group harnesses the talents and expertise of team members around the world. For more information, visit  www.VaniamGroup.com

Applicants have rights under Federal Employment Laws to the following resources:

Family & Medical Leave Act (FMLA) poster - https://www.dol.gov/agencies/whd/posters/fmla
EEOC Know Your Rights poster - https://www.eeoc.gov/poster
Employee Polygraph Protection Act (EPPA) poster - https://www.dol.gov/agencies/whd/posters/employee-polygraph-protection-act

By Vaniam Group

Headquartered in Chicago, Illinois the Vaniam Group relies on strategic consulting, external expert engagement, insights gathering initiatives, and scientific communications to help their clients realize the full potential of their compounds relat...

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FUNDING

Private

DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Senior

INDUSTRY

Industrials

TEAM SIZE