ABM & Field Marketing Manager

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

Champion operational efficiency and revenue growth by strategically managing projects and enhancing processes, while developing, designing, and managing strategic account-based marketing campaigns focusing on Vanta’s mid-market expansion.

What you’ll do as a ABM & Field Marketing Manager at Vanta:

• Implement and refine Vanta's Account-Based Marketing (ABM) strategy, ensuring integration with broader organizational and sales objectives. Drive the associated integrated marketing campaigns and GTM processes.

• Oversee the orchestration and analysis of marketing events, such as virtual events, trade shows, and promotional activities, ensuring alignment with overall business goals.

• Collaborate with cross-functional teams across marketing, sales, and customer success to manage comprehensive campaigns targeting our ABM list and implement program enhancements through effective change management practices.

• Lead strategic marketing initiatives focusing on efficiency improvement and sales team growth, in collaboration with the channel owners to ensure alignment of analytics-driven strategies with project execution.

• Collaborate with our Growth GMs to review and analyze funnel data, ensuring alignment with campaign goals and overall business objectives.

• Utilize and analyze data from Salesforce, Hubspot, Asana, and other tools to optimize campaign performance and inform strategic decisions.

How to be successful in this role:

• Demonstrated proficiency in project management frameworks, adept at managing large workloads across various stages of the sales cycle.

• Strong business acumen with a deep understanding of marketing, sales, and customer success dynamics to drive system and process requirements.

• Exceptional problem-solving skills, capable of identifying and addressing business challenges, with a focus on improving revenue impact and customer engagement.

• Effective communication skills, with a track record of making impactful recommendations to executive leadership.

• Proficiency in Excel and advanced SFDC reporting, comfortable with analyzing large data sets to inform strategic decisions.

• This revised description should more accurately reflect the role's responsibilities across the entire sales cycle, from pre-sale to post-sale.

What you can expect as a Vantan:

• Industry-Competitive Salary and Equity

• 100% covered Medical, Dental, and Vision Benefits with Dependents Coverage

• 16 Weeks Fully Paid Parental Leave for All New Parents (Moms, Dads, Adoptive, Foster)

• Health & Wellness Stipend

• Remote Workspace Stipend

• 401(k) Matching Plan

• Flexible Work Hours and Location

• Open & Encouraged PTO Policy

• 9 Company Paid Holidays

• Free Memberships to Online Wellness Platforms (One Medical, Headspace, and more!) 

• Virtual Team Building Activities, Lunch and Learns, and other Company-Wide Events

• Offices in SF and NYC with Hubs of Vantans forming across the US, including but not limited to, Seattle, Austin, Indianapolis, LA, Boston, and more!

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below. The base pay range for this position is $109,000 - $128,000. This role may also be eligible for commissions/bonus, equity, medical benefits, 401(k) plan, and other company perk programs.

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged. 

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.

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