Paid Digital Marketing Manager (Contractor)

As a Paid Digital Marketing Manager (Contractor) at Vectra, your core responsibilities will include managing campaigns across platforms, collaborating with the marketing agency, and ensuring alignment with our Field Marketing and Sales teams. You'll track performance metrics, oversee budgets, coordinate creative assets, and provide actionable insights based on audience targeting.

To qualify for the Paid Digital Marketing Manager role at Vectra, candidates need a Bachelor’s degree in Marketing or a related field, along with 2-5 years of experience in managing paid digital campaigns. Proficiency in tools like Google Ads and Google Analytics is essential, alongside strong communication and analytical skills.

Vectra provides a nurturing environment for professional growth as a Paid Digital Marketing Manager by offering diverse responsibilities and the opportunity for collaboration across teams. The exposure to high-growth, pre-IPO processes and constant optimization in digital marketing campaigns will greatly enhance your skill set and career trajectory.

The company culture at Vectra is collaborative, dynamic, and driven by innovation. As a Paid Digital Marketing Manager, you will be part of a team that values diversity and inclusion, with a focus on delivering cutting-edge solutions in cybersecurity while continually learning and growing together.

As a Paid Digital Marketing Manager (Contractor) at Vectra, you will utilize various tools including SFDC, Tableau, Google Analytics, and CRM platforms to analyze campaign performance, optimize strategies, and measure the effectiveness of your initiatives.

When answering, focus on specific campaigns you've managed, including the platforms used, strategies implemented, and results achieved. Highlight your analytical skills by discussing how you tracked performance and optimized campaigns for better results.

Discuss your experience in serving as a liaison between agencies and internal teams, outlining your communication strategies and techniques for ensuring that the deliverables meet business goals. Mention how you resolve any challenges and maintain strong relationships.

Talk about key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates. Provide examples of how you used these metrics in past campaigns to assess performance and make decisions.

Mention resources such as industry blogs, webinars, and professional networks. Give examples of how you've applied new trends or technologies in past campaigns to improve results.

Share a specific situation where you identified areas for improvement. Discuss your analysis process, the changes you implemented, and how those changes impacted campaign performance positively.

Explain your method for tracking daily spend and pacing. Provide examples of how you've collaborated with agencies to ensure campaigns stay within budget while achieving desired outcomes.

Outline your approach to understanding customer personas, utilizing data analytics, and collaborating with sales teams to refine targeting strategies based on real-time insights and feedback.

Discuss your methodology for designing and implementing A/B tests, focusing on your goal-setting process, metrics for success, and how you've used the results to refine campaigns.

Explain how you monitor industry trends and competitor campaigns to identify opportunities for your own strategies. Provide an example of how such insights informed your campaign decisions.

Discuss how you value both creativity and data in your campaigns. Give an example of a time you integrated creative ideas and data analysis to achieve significant campaign results.