Sr. Specialist, SEO + Content Development (REMOTE EST or CST)

As the Sr. Specialist, SEO + Content Development at Veeam, you will be responsible for leading the development and execution of SEO strategies and content projects that drive organic traffic growth and enhance user experience. Your role includes collaborating with different teams, conducting thorough keyword research, and optimizing published content to boost performance and engagement.

Candidates applying for the Sr. Specialist, SEO + Content Development role at Veeam should have at least five years of experience in SEO and content development, preferably within high-tech industries. It's essential to possess strong communication skills, an analytical approach, and the ability to lead cross-functional projects effectively.

In the position of Sr. Specialist, SEO + Content Development at Veeam, enhancing collaboration involves working closely with product marketing, global campaigns, and IT teams. You will ensure that content strategies align with broader marketing objectives and SEO best practices, fostering a communicative and cohesive environment that encourages innovative problem-solving.

The ideal Sr. Specialist, SEO + Content Development at Veeam should be proficient in tools like SEMrush, Google Analytics, Google Search Console, and project management software like Jira and Confluence. Familiarity with WordPress and content management systems such as Adobe Experience Manager is also beneficial for streamlining content workflows.

The salary range for the Sr. Specialist, SEO + Content Development position at Veeam is between $101,600 and $145,100 USD, which includes base and variable pay. Veeam considers candidate experience, education, and current market demands during the offer process.

In responding to this question, highlight specific tools you've used for keyword research, such as SEMrush or Google Keyword Planner. Discuss your process in identifying high-traffic keywords and how you align them with content strategy to optimize search rankings effectively.

To answer this, mention key metrics you track, such as keyword rankings, organic traffic growth, and conversion rates. Discuss how analyzing these metrics influences your decisions for future content or SEO strategies at Veeam.

Explain that content development is crucial for SEO as it directly influences search engine rankings. Good content not only helps attract traffic but also keeps users engaged, improving dwell time and ultimately increasing conversion rates. Provide an example of how you've successfully linked content and SEO strategies in the past.

Be sure to talk about your regular practice of reading industry blogs, attending webinars, and following SEO thought leaders on social media. You might also mention the importance of adapting to algorithm updates and how you incorporate new strategies into your work at Veeam.

Share a specific case study where you created a content strategy aligned with SEO objectives. Explain the steps you took from research to execution and the measurable results achieved, emphasizing the impact on traffic and engagement.

You should convey the importance of balancing SEO techniques like keyword integration with a narrative that serves the audience’s needs. Discuss how you incorporate user feedback and analytics to continually refine both elements.

Mention the analytical tools you use, such as Google Analytics and SEO reporting tools, to evaluate how well content is performing against key performance indicators (KPIs) and how these insights drive your content decisions.

Describe your approach to collaboration, including regular meetings, shared goals, and the use of project management tools like Jira and Confluence to ensure everyone stays informed and contributes effectively to projects at Veeam.

Be prepared to share a specific challenge, such as changes in SEO algorithms or underperforming content. Discuss the steps you took to analyze the issue and pivot your strategy effectively to improve outcomes, showcasing your problem-solving skills.

Illustrate that you would first analyze performance metrics to identify potential issues, followed by A/B testing or adjustments in keywords or content structure. Emphasize your commitment to maintaining flexibility and responsiveness in your SEO strategies.