Director of Demand Generation

Our Company

The workplace has undergone a complete transformation. Historically, occupancy was consistent; everyone worked in-office five days per week. But post-pandemic, occupancy is inconsistent, unpredictable, and dynamic, as work has become more flexible than ever before. To make decisions with confidence, workplace, CRE, and facilities management leaders need a true understanding of how and when their spaces are used.

VergeSense is the company behind the world’s first and only Occupancy Intelligence Platform. Over 200 companies across 45 countries and 100M sqft rely on occupancy intelligence to make confident, fact-based optimization decisions to improve employee experience and decrease costs. VergeSense customers use our platform, which is built on a foundation of the industry's most accurate occupancy sensors, to right-size their portfolio, validate space planning and designs, optimize cleaning operations, and ensure their teams can always find spaces to work.

Position Overview:

VergeSense seeks a strategic Director of Demand Generation to join the VergeSense Marketing team and own our demand generation and marketing funnel optimization.  Reporting to the Senior Director of Marketing, you will work closely with marketing and sales to expand our category leadership and drive revenue growth via various demand-generation programs and tactics.  This leader will manage a team while being a hands-on executor of marketing tactics.

Key Responsibilities:

•Develop and implement a cohesive demand generation strategy - inclusive of lead generation, ABM, and lifecycle - to drive qualified accounts through the funnel to the sales organization

•Plan, implement, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, target account engagement, and accelerated inbound revenue

•Efficiently and consistently engage our ICP through the creation and execution of multi-channel campaigns leveraging performance marketing, email marketing, sponsorships, and more 

•Hands-on execution within all channels, with the management of performance marketing contractors.

•Deep understanding and ownership of the funnel with accountability to pipeline & revenue results, championing a data-driven culture by establishing KPIs, leveraging analytics to optimize our programs, and consistently recommending improvements.

•Act as a true partner to our sales team to deeply understand our ICP and their territories to build a consistent feedback loop to improve marketing campaigns

Who You Are:

•Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

•7+ years of experience in demand generation, revenue marketing, or growth marketing in a hands-on execution role, with experience leading teams 

•Experience building and executing enterprise demand generation strategies across various paid and organic channels, with a successful track record in exceeding pipeline targets

•Deep understanding and experience with account-based marketing (ABM) strategies and tools.

•Excellent communication skills, both written and verbal, with the ability to present clearly to your peers and an executive audience

•Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).Strong analytical skills with a data-driven approach to optimizing marketing efforts.

•Other duties and responsibilities may required and are determined by the needs of the business

Benefits

• A high-impact role in an emerging industry leader

• Competitive compensation and equity

• Employer-sponsored medical

• Dental and vision insurance (dependent on location)

• Open Vacation policy: take time off when you need it

We value people from all walks of life who exhibit kindness, curiosity, discipline, humility, and passion to excel at what they do. If you would like to contribute to our team, we encourage you to apply.