Marketing Automation Specialist

As a Marketing Automation Specialist at Veritone, you will be integral in managing the inbound lead routing and assignment in Salesforce. Your responsibilities include handling lead list uploads, maintaining pipeline integrity, supporting essential marketing operations in Pardot and Salesforce, and developing documentation related to marketing automation processes.

To qualify for the Marketing Automation Specialist role at Veritone, candidates should have marketing automation experience, a strong working knowledge of Salesforce.com, and excellent communication skills. Additionally, being highly organized and possessing strong project management abilities are crucial for success in this fast-paced environment.

Yes! The Marketing Automation Specialist position at Veritone offers a remote-first work environment, providing you with flexibility while being part of an innovative team dedicated to AI solutions. Enjoy working from home and engaging with colleagues via remote collaboration tools.

As a Marketing Automation Specialist at Veritone, you'll work on various projects, including managing inbound leads, creating documentation for marketing automation processes, assisting with email and landing page creation, and supporting the implementation of marketing automation strategies tailored to our business objectives.

Veritone offers an attractive compensation package, equity program participation, flexible paid time off, and comprehensive health benefits such as medical, dental, and vision. In addition, employees enjoy mental health awareness and support, ensuring a holistic approach to well-being.

At Veritone, we believe in continuous learning and professional growth. As a Marketing Automation Specialist, you'll be encouraged to stay updated on marketing trends, take on diverse projects, and collaborate with your team, all while positively contributing to our innovative culture.

The interview process for the Marketing Automation Specialist position at Veritone will focus on assessing your qualifications, experience with marketing automation tools like Salesforce and Pardot, and your ability to manage multiple projects effectively. You'll also have the chance to showcase your communication skills and project management capabilities.

When answering this question, focus on specific examples of how you've utilized Salesforce and Pardot in your past roles. Discuss projects where you managed lead assignments, performed data cleansing, or developed nurturing campaigns, highlighting your depth of knowledge and effectiveness in these tools.

To demonstrate your approach to maintaining data integrity, discuss the processes you implement for lead tagging, attribution accuracy, and regular data audits. Emphasize your attention to detail and systematic approach in managing lead lifecycle stages.

When discussing lead nurturing strategies, reflect on your prior initiatives involving personalized email campaigns, segment targeting, and consistent follow-ups. Share metrics or outcomes that demonstrate the effectiveness of your strategies.

In answering this question, provide a specific scenario that illustrates your project management skills. Discuss tools or methods you used for prioritization, such as task management software, and how you communicated with your team to ensure all projects met deadlines.

Share your practices for staying updated on marketing trends, such as attending industry webinars, participating in online courses, or following relevant blogs and social media influencers. Highlight any certifications or memberships in professional organizations that enhance your knowledge.

Communicate the importance of effective communication across teams—especially during lead handoff processes and collaborative projects. Provide examples of how open lines of communication have led to successful outcomes in your previous positions.

Talk about your approach to receiving feedback, showcasing your ability to remain open-minded and responsive. Provide examples of how you've adapted your strategies based on colleague input, which demonstrates your commitment to collaborative improvement.

Discuss key performance indicators (KPIs) that matter to you, such as lead conversion rates, email open rates, and campaign ROI. Highlight your experience with analytics tools and how you've used data to inform future decisions.

Share a specific challenge you've faced in lead management (e.g., duplication issues or poor lead quality) and explain the steps you took to rectify the problem. This not only shows your problem-solving skills but also your dedication to continuous improvement.

Provide a thoughtful answer that reflects your value alignment with Veritone's mission and culture. Express your enthusiasm for their focus on AI for good and how your skills can contribute to the success of their marketing initiatives.