SUMMARY

The Content Marketing Manager will develop and oversee a content marketing strategy aligned with three primary objectives: thought leadership, brand awareness, and lead generation. This individual will create engaging content across various platforms while maintaining brand consistency and collaborating with different teams to meet stakeholder and audience needs. Additionally, the Content Marketing Manager will be responsible for analyzing content performance metrics to optimize strategies, staying updated on industry trends, managing content calendars, conducting SEO research, and overseeing the development of brand and style guides.

ESSENTIAL FUNCTIONS

• Develop and manage a comprehensive content marketing strategy that aligns with our three high-level marketing objectives: thought leadership, brand awareness, and lead generation

• Create high-quality, engaging content for various channels, including blogs, social media, websites, and email campaigns while maintaining a consistent brand voice and tone

• Collaborate with the marketing, design, and sales teams to produce relevant content that meets the needs of both key stakeholders and our audience

• Analyze and report on content performance metrics and make data-driven decisions to optimize strategy and improve results

• Stay up-to-date with content marketing trends, customer preferences, and advancements in digital technology

• Manage content calendars, ensuring timely publication and consistency across all channels

• Conduct SEO research, optimize content for search engines and lead generation, and utilize SEO best practices to increase visibility and drive traffic to our website

• Collaborate with the marketing, sales, and customer success teams to produce relevant content that meets the needs of both key stakeholders and our audience

• Oversee the development and maintenance of brand and style guides

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field required

• 3-5 years of experience in content marketing or a similar role required

• Strong writing and editing skills, with experience in copywriting, blog writing, and SEO required

• Proficient in content management systems (e.g., WordPress), social media platforms, analytics tools (e.g., Google Analytics), and marketing automation software (eg., HubSpot) required

• Experience with social media strategy and management across platforms like LinkedIn, Twitter, Instagram, and Facebook preferred

• Excellent project management and organizational skills, with a track record of meeting deadlines and maintaining high-quality standards

• Ability to work independently as well as collaboratively in a team environment

• Ability to analyze data and provide insights into content performance

• Creative thinker with strong problem-solving skills and a passion for marketing and content creation

BENEFITS

• Medical, Dental, Vision Insurance

• 401k + Match

• Fully Remote

• Stock Options

• Life, Accident, and Short-Term Disability Insurance

• Internet Stipend

• 11 Paid Holidays

• Unlimited PTO

• Work/Life Balance

• Employee Assistance Program

• Classpass Credits

Location

Must be authorized to work in the U.S. We do not offer Visa assistance or sponsorship for this role. This is a fully remote position and there is no relocation assistance. You must also reside in the United States. Verse uses E-Verify to verify employment.

References

We use tools like speaking to references to gain a more full-bodied, in-depth picture of the person we’re looking to hire. By submitting your application, you are giving your permission that Verse.ai may conduct references using professional social media and common connections. We commit to not contacting any of your current work colleagues and will adhere to all legal requirements regarding salary and protected class information.

EEO Statement

Verse.ai is committed to the full inclusion of all qualified individuals. As part of this commitment, Verse.ai will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact People & Culture at talent@verse.ai

We are Verse and we don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our products, and our community. All candidates for hire, promotion, and performance are evaluated on the basis of merit alone.