Channel Marketing Manager

The Opportunity:

The Channel Marketing Manager is responsible for developing, driving, and leading channel marketing activity for North America Retail accounts (non-Amazon). The ideal candidate will ensure proper translation of Digital Content, Product Marketing and Branding strategies for the company when developing Retail channel plans. Proper alignment with Americas go-to-market plan and Retail Sales objectives are required. This individual will create a process to support varying commercialization strategies to drive business growth and achieve channel revenue goals. The candidate will have responsibility for the budget to drive the channel marketing activities.

• Manage the Americas Channel Marketing budget for associated retail accounts
• Lead engagement with key customers to provide a visible brand and category champion at Retail accounts
• Develop and oversee the marketing plan for specific retail accounts within the region.
• Analyze, evaluate and recommend programs to both optimize existing retail and marketing channels and grow new channels.
• Create channel campaigns to expand market share and pursue aggressive growth targets.
• Utilize data and shopper insights to provide recommendations to drive category distribution and market share, including working with tools to help drive customer purchase funnel
• Oversee day to day channel marketing operations for assigned accounts
• Partner with Business Unit Marketing and Sales for key accounts to drive promotion planning.
• Oversee the entire product assortment & merchandising across assigned accounts
• Review Sales/POS/Promotions analysis to provide strategic, actionable recommendations for channel offerings, demand and retailer planning.
• Work with the Americas sales team to ensure brand and marketing communications plans are executed effectively and efficiently to meet sales objectives
• Work closely with the Product Marketing, Business Unit Marketing, and Sales teams to gather and prioritize product and channel insights and information needs of our online and offline retail partners.
• Analyze digital campaigns to determine performance and necessary adjustments to achieve ROI
• Managing and leveraging internal digital tools as marketing vehicles

• Education: BA/BS degree preferred or an equivalent combination of education and experience.
• Experience: developing demand generation and sales enablement campaigns both digitally and in-store
• 6+ years of related experience in B2C / Retail sales, channel, or partner marketing.
• Experience with channel programs and partner portals.
• Experience managing content creation on digital platforms and in-store execution
• Exceptional writing skills and communication skills.
• Skills: Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.
• Strong project, collaboration, and interpersonal skills.
• Travel: as necessary.