Vice President, B2B Marketing

Vice President, B2B Marketing Reporting to the SVP, B2B & Product Marketing, this individual will have a critical leadership role as part of the US IMC (Integrated Marketing & Communications) B2B marketing team. They will lead all strategic partnership marketing oversight for key US customers (Citi and American Airlines), including the support and development of proprietary card portfolios, co-branded card products, and all other business drivers and growth initiatives. In addition, they will assume a marketing leadership role in support of US Business Development customer engagements including the evolution of differentiated go-to-market sales tactics, innovative brand and business storytelling methods, and oversite of a marketing Center of Excellence.

Role

• Lead the marketing discipline in support of the Citi and American Airlines account teams by developing and executing marketing and cardholder solutions, including product launches, card acquisition and usage campaigns, experiential programs and events, marketing platform enhancements, card linked offers and benefits, and cardholder promotions, all of which are designed to drive incremental Mastercard revenue and assist our customers with their key business priorities.
• Elevate the thinking of how Priceless can impact the sales process and contribute to winning new business in the region by creating efficient yet customizable approaches, mining rich marketing insights, building creative briefs and sales materials, developing cutting edge customer engagement tactics, and taking a lead role in customer facing presentations and pitches.
• Play a critical role in demonstrating the value of our Priceless Brand campaign, innovative marketing approaches and brand platforms to our partners.
• Work in close partnership with Account Management and the Mastercard Data & Services team to collaborate, concept and execute world class marketing programs to meet customer objectives and support key Mastercard products, solutions and marketing platforms aligned to business priorities.
• Define and track partner marketing success measures and reporting methodology. Influence marketing investment strategy supported by business cases, process and proof of ROI to maximize efficiencies across all marketing activity.
• Work closely with fellow IMC disciplines including Consumer Marketing, Sponsorships, Media, Communications and Marketing Strategy/Services; both locally and globally.
• Energize and inspire a team to be bold, creative and passionate marketers, while promoting a culture of hard work, decency and inclusivity

All about you

• Exceptional business and relationship management skills leading senior level partnerships- influencing, negotiating – for the purpose of delivering marketing value and business growth to Mastercard
• Seasoned business development executive that has led and participated in customer pitches and sales presentations
• Experience building compelling creative campaigns including agency engagements, brief development, and creating bespoke brand platforms
• Creative and agile thinker possessing high level of comfort with fast-paced, dynamic work environment
• Strong sense of urgency and ability to prioritize, multitask and manage to deadlines while being focused on delivering results
• Knowledge of financial technology & payments business is a big plus
• 10-15 years marketing experience
• MBA preferred

In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Westchester County Salary Range: $183,000 - $283,000