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Vice President, Corporate Marketing

Cloudinary is the leading provider of media management solutions, powering the trusted, award-winning visual experiences for many of your favorite brands. Cloudinary is the de facto media platform standard for developers and brand managers looking to upload, store, transform, manage, and deliver images and videos online. With over 60 billion assets managed, up to 2000 pieces of content processed by algorithms each second, and a $2Billion valuation, Cloudinary is quickly becoming the visual media layer of the Internet. We are at an exciting stage, rapidly expanding our product offering, entering new market segments, extending the customer base, and featuring over 10,000 customers including household names like Bombas, Levi's, NBC, Neiman Marcus, Minted, and Peloton.

We offer a values-driven, supportive environment in which you will constantly learn and evolve; a place where your ideas will be embraced and pursued. We are proud of our collaborative, and growth-minded work culture, being included in the Forbes Cloud 100 for the last four years, and being a multi-time winner of many “Best Place to Work” awards.

Cloudinary is looking for an outstanding VP of Corporate Marketing to evolve and amplify our story and own the narrative to the various constituents like prospects, customers, analysts, press, influencers, executives, and more. You will help bring our vision to life through impactful and compelling storytelling that evokes strong emotional responses. You will own global communications including public media and analyst relations, exec comms, and thought leadership. You will set an inspiring vision for corporate marketing, leading, coaching, and developing a team of high-performance employees, contractors, and agency resources to achieve company and marketing objectives.

Responsibilities:

Develop and evolve a compelling corporate narrative that elevates our brand image, makes it easier for customers to understand the value we drive and helps drive registrations and pipeline
Collaborate with the various teams to build a message house, positioning, and narratives for various audiences and channels
Create high-quality content with simple language and impactful storytelling
Support content needs across all internal and external touchpoints
Build and maintain a world-class website that incorporates cutting edge UX and CRO practices to create high-converting and low-friction journeys for all audiences
Amplify our story in the market through various channels like analysts, press, social, events, influencers, customer advocates, and more
Build and grow brand awareness by creating memorable moments in time through targeted impactful brand campaigns
Build an AR strategy to engage key analysts in the industries we play and position Cloudinary as a leader through proactive briefings
Secure top tier media coverage by creating innovative pitches for different audiences
Build and scale customer advocacy programs to generate testimonials, customer stories, recruit customer speakers and content contributors, build high-touch engagements with marquee customers, support user groups, and more
Lead the strategy for our annual user conference to build thought leadership, engage customers, and generate a pipeline
Develop brand guidelines to create high quality and consistent content and storytelling across all external touchpoints to elevate brand image
Implement brand policies and governance
Develop KPIs to measure the efficacy of all programs across AR, PR, website, and social media to maximize ROI and build predictable, repeatable motions.

Experience:

10+ years experience in PR, AR, and Communications
5+ years experience in high-growth SaaS companies
Prior experience building brand awareness for a startup
Prior experience working with highly technical audiences like IT, Dev, Ops, etc.
Experience managing agencies and freelancers
Deep understanding of self-serve product-led growth, SaaS brand practices, design thinking, and UX.

About You:

Diligent and extremely organized with strong attention to detail
Ability to collaborate and build relationships with the various teams to successfully enforce brand consistency through commitment, buy-in, and influence
Data-driven decision-making combined with visionary ideation
Bring ideas and creativity that would make Cloudinary stand out as a superior brand
Growth mindset with a penchant for data-driven decision making, agile execution, and experimentative approach
Obsession for quality in copy, storytelling, and content
Excellent communication skills with powerful storytelling in simple language.

#LI-GC1

We got you in mind:

Awesome technology

Top-talent peers

100% sponsored medical, dental, and vision plans

Matching 401k program

Robust vacation policy

Annual development stipend

Catered lunches or food stipend

Cloudinary is proud to be an equal opportunity employer dedicated to pursuing a diverse workforce.

Cloudinary Glassdoor Company Review

4.5