Job details

Vice President, Global Brand Management

The Vice President, Global Brand Management at The North Face is a critical leadership role responsible for overseeing the strategic direction and execution of brand management and retail marketing initiatives worldwide. Reporting directly to the Chief Marketing Officer (CMO), this position plays a pivotal role in driving the brand's growth, strengthening its market presence, and ensuring consistent brand messaging across all channels.

Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives.

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

Empower exploration and the thrill of the unknown for as many people as possible.
Protect the places where we live, play, and operate.
Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Vice President, Global Brand Management

How You Will Make a Difference

What you will do:

1. Strategic Brand Development:

Develop and implement a comprehensive global brand strategy aligned with the company's vision, mission, and values.
Drive brand differentiation and market positioning strategies to strengthen The North Face's competitive advantage.

Collaborate with cross-functional teams to align on an annual global brand map, supported by clear brand initiatives, innovation narratives, and athlete storytelling.
Inform Product teams of consumer insights and market opportunities that would create brand and cultural relevance.

2. Brand Management:

Define and maintain brand guidelines, ensuring consistency across all regions and functional touchpoints, including visual identity, tone of voice, and brand storytelling.

Oversee the execution of brand campaigns, product launches, and activations to ensure alignment with the brand strategy and objectives across all regions.
Closely align with Insights team to drive brand equity and brand health by tracking key brand performance metrics.
Monitor and analyze market trends, consumer insights, and competitor activities to identify opportunities and develop innovative brand campaigns.

3. Retail Marketing:

Lead the development of retail marketing strategies and initiatives to drive foot traffic, enhance customer experience, and increase sales in The North Face retail stores globally.
Collaborate with regional marketing teams to ensure consistent execution of retail marketing programs, visual merchandising standards, and in-store customer engagement.
Leverage consumer insights and data analytics to optimize retail marketing initiatives and drive continuous improvement.

4. Team Leadership:

Build and lead a high-performing global brand management and retail marketing team, fostering a culture of collaboration, innovation, and accountability.
Provide mentorship, guidance, and development opportunities to team members, promoting their professional growth and ensuring talent retention.
Foster strong cross-functional relationships with internal stakeholders, including product, sales, and regional marketing teams, to drive integrated brand strategies.

How you will do it:

Digital First Mindset : Strong understanding of digital marketing, e-commerce, and social media platforms.
Consumer-led mindset : Passion for outdoor activities and a deep understanding of the outdoor industry and consumer trends.
Excellent communication and presentation skills, with the ability to articulate a clear vision and inspire others to rally behind it.
Strong understanding of the outdoor industry and outdoor sports market, with a passion for outdoor activities and environmental stewardship.
Exceptional leadership skills with the ability to inspire and motivate teams, build strong relationships, and influence stakeholders at all levels of the organization.
Strategic thinker with the ability to analyze market trends, consumer insights, and competitor activities to inform brand strategies.
Results-oriented mindset with a focus on achieving measurable objectives and KPIs.
Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and deadlines effectively.
Must possess passion for creativity, innovation, and problem-solving. Leads from a place of curiosity.
Demonstrated communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Bachelor's degree in marketing, business administration, or a related field; advanced degree preferred.
Extensive experience (10+ years) in brand management and marketing roles, preferably in the retail or consumer goods industry.
Proven track record of successfully developing and implementing global brand strategies that drive business growth and brand equity.
Proven record of consumer-first strategic plans.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It for You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?

Pay Range:

$241,920.00 USD - $362,880.00 USD annually

Incentive Potential:

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive:

This position is eligible to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation:

You can review a general overview of each benefit program offered, including this year's medical plan rates on

www.MyVFbenefits.com

and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

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