Vice President of Demand Generation

We are seeking a Vice President of Demand Generation to establish a world-class demand generation capability for a high-growth B2B SaaS category leader.

This is a high-impact role, reporting directly to the Chief Marketing Officer, with the opportunity to collaborate across the organization and drive the next stage of our ambitious growth and transformation.

The ideal candidate has proven experience creating successful demand generation strategies, has overseen global execution for a B2B SaaS company, and is passionate about driving growth through a data-informed approach. The right candidate must have expert knowledge of customer segmentation, channel campaign strategy (inbound and outbound), nurturing leads and prospects through the buyer journey, and establishing and optimizing against target metrics to drive a predictable pipeline.

In this role you will:

• Design multi-touch demand generation programs that leverage both inbound and outbound tactics, including all digital strategy, nurture campaigns, retargeting, dynamic website content and account based marketing strategies
• Nurture buyer intent to create and deliver qualified leads, and increase conversion rates and velocity between stages in the buyer journey
• Bring ideas to market fast with effective campaigns - led by a data-driven "test & learn" mentality
• Establish attribution models in partnership with Marketing Operations and Data & Analytics partners to establish a roadmap to use real business outcomes to inform future growth strategies
• Optimize the ExecOnline website as a key part of the buyer journey - including using data signals to inform demand generating campaigns
• Leverage the existing MarTech stack and make recommendations for additions or improvements to enable high-growth demand gen
• Recommend and oversee digital media planning, buying, and optimization to support campaign strategies

What positions you for success:

• 10+ years of progressive experience in growth marketing/demand generation
• B2B SaaS demand gen expertise and being passionate about bringing inspiring, effective campaigns to market
• Strong knowledge of business analytics and obsessed with metrics and results. Proven success in generating high-quality demand to drive business growth
• Inquisitive team leader, with a testing mindset and a desire to optimize for efficiency
• Knowledgeable of funnel metrics and how to drive consistent predictable pipeline for sales
• Loves to build, test, learn, and optimize, using data & analytics to inform strategies
• You're mission-driven, enthusiastic about learning and development, and excited to work across the org to scale a growing company

At ExecOnline, we are committed to fair, equitable, and competitive compensation practices. The base salary range for this role is $155,000 - $210,000. During the interview process, total compensation will be determined in alignment with market data, team equity, and the experience & capabilities of each candidate.