Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
We are looking for a Vice President of Integrated Communications to join our Marketing division. Reporting directly to the Chief Marketing Officer of athenahealth, this individual will be a key member of the Marketing Executive team.
In this role, the Vice President of Integrated Communications will lead the strategy and execution of a wide range of communications and experiences to support our company’s ambitious business strategy, evolve athenahealth’s leadership position in market, and nurture our unique culture of innovation and commitment.
The Vice President of Integrated Communications will be responsible for developing and leading all aspects of our organization’s internal and external communications strategy and execution including issues and reputation management, corporate and financial communications, brand development and public relations, traditional and “new” media relations, social media content and engagement, executive communications, speakers’ bureau, and analyst and influencer relations.
But enough about us; let’s talk about you.
You are a natural storyteller, a team player, a highly skilled communicator, as well as a leader and motivator of people and teams. You have a deep understanding of business strategy and can use that knowledge to create industry-defining communications strategies that create breakthrough coverage and brand awareness in line with a company’s growth ambitions. You can create team agility to respond to varied stakeholder needs while demonstrating foresight around the priorities that will best position our brand, our leaders, and our people in both the market and our clients. You can support a high growth company in a rapidly evolving, highly regulated industry. You can instill a common mindset and team spirit across the organization, and you lead by example. You drive results that have a clear, positive, and direct impact on business performance, and you are motivated by doing something that matters for people and for the world.
Job Responsibilities
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Work alongside other key members of the Marketing leadership team as well as core business stakeholders across sales, product, customer success and more to develop and execute ambitious, coordinated, enterprise-wide communications strategies designed to drive exponential improvement in how and where the brand is positioned in market
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Set measurable objectives for all aspects of the communications function - from internal communications and public relations to analyst and influencer relations, with a clear view on how all elements of communications will work together to help the company achieve its growth goals. Ensure all internal and external communications strategies and programs effectively convey and embody athena’s brand message and industry leading POVs
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Develop and manage a media relations team and program that cultivates ongoing relationships with key journalists and bloggers that positions athenahealth as a leading voice in the industry and the go-to-resource for reliable and trustworthy information on key health tech and data trends
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Develop and manage an analyst and influencer relations team that can identify, build, and nurture relationships with key analysts, deal advisors and influencers that impact athena’s market position and deal volume
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Envision, stand up and maintain an executive communications function designed to support key executives across the C-suite. The program will need to identify key areas of opportunity across media and speaking engagements where our executives must be present as thought leaders in order to drive athena’s market and brand position forward in service to reaching our company growth goals
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Implement and maintain a robust speakers bureau to create earned speaking opportunities for our brand and thought leaders in all critical areas that influence our market perception, awareness, and business pipeline.
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Enable a creative internal communications strategy and programs that foster employee connection, alignment, and satisfaction, to support business and growth goals and continue our momentum as an innovative employer of choice for top talent.
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Oversee communications measurement, including the design and operation of relevant dashboards and reports
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Support communications change management through strategy and resource allocation
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Manage critical agency relationships
Typical Qualifications
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15+ years of relevant communications experience with demonstrated history of team leadership and management
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Proven written, oral and presentation capabilities and exceptional executive presence
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A demonstrated history of driving industry-leading media coverage that reshapes a brand’s reputation in market
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A demonstrated ability to create and maintain strong major media relationships across all types of reporters and outlets, from major media and trades to bloggers and social media influencers
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Hands-on strategic communications and public relations experience, ideally within the tech or health care space
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A demonstrated track record of finding, packaging, and placing high-impact stories that win hearts and minds across internal and external audiences
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Proven experience working with and providing strategic counsel and training to executives across the C-suite
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An ability to demonstrate a track record of success in all key areas of responsibility
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An ability to align tactical plans with big-picture strategies
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An impressive track record of inspiring and leading teams to deliver exceptional results
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Demonstrated reputation management and crisis management expertise
For candidates located in California, Colorado, New York City, and Westchester County (NY), please visit the following link for pay range information:
California: https://www.athenahealth.com/salary-range/ca-nontech-manager
Colorado: https://www.athenahealth.com/salary-range/co-nontech-manager
New York: https://www.athenahealth.com/salary-range/ny-nontech-manager
About athenahealth
Here’s our vision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
What’s unique about our locations?
From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth’s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India — plus numerous remote employees — all work to modernize the healthcare experience, together.
Our company culture might be our best feature.
We don't take ourselves too seriously. But our work? That’s another story. athenahealth develops and implements products and services that support US healthcare: It’s our chance to create healthier futures for ourselves, for our family and friends, for everyone.
Our vibrant and talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing their best selves to work.
Our size makes a difference, too: We are small enough that your individual contributions will stand out — but large enough to grow your career with our resources and established business stability.
Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth’s Corporate Social Responsibility (CSR) program, we’ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.
What can we do for you?
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
athenahealth is committed to a policy of equal employment opportunity—that’s why we recruit and hire applicants without regard to race, color, religion, sex (including pregnancy), national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. We’re happy to provide a reasonable accommodation, for those with a disability, to complete any part of the application process. If you are unable to access or use this online application process and need an alternative method for applying, please contact us at
taoperations@athenahealth.com
for assistance.
https://www.athenahealth.com/careers/equal-opportunity