Job details

Vice President of Product Marketing

With unmatched technology and category-defining innovation, Icertis pushes the boundaries of what’s possible with contract lifecycle management (CLM). The AI-powered, analyst-validated Icertis Contract Intelligence (ICI) platform turns contracts from static documents into strategic advantage by structuring and connecting the critical contract information that defines how an organization runs. Today, the world’s most iconic brands and disruptive innovators trust Icertis to fully realize the intent of their combined 10 million contracts worth more than $1 trillion, in 40+ languages and 93 countries.

Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination

The VP of Product Marketing is a key member of the Icertis Marketing Leadership Team, reporting to the CMO. The role will be responsible for positioning the ICI Platform in the marketplace and leading a team of product marketers as we transform the category of Contract Intelligence. S/he will oversee product messaging, positioning, packaging, competitive analysis and Analyst Relations. This leader will work closely with Product Management, Sales and other marketing leaders to communicate the unique capabilities and differentiators of the ICI platform.

Product marketing represents the voice of the customer. And sometimes the only way to understand what the customer journey is to buy our products is to get out from behind the desk and get into their world. So, there will also be occasional travel to events and our customers’ offices to help you get a handle on what drives our success. #LI-remote

What you will do:

Develop messaging, positioning, sales tools and collateral to differentiate our products from the competition. Drive customer acquisition and retention and sustain Icertis’ leadership position in the rapidly growing CLM space.
Responsible for leading portfolio strategy positioning and solution GTM alignment as a partner to the head of Product and CMO.
Define, package, price and position our offerings to accelerate customers through the sales funnel.
Assess the competitive landscape and develop effective compete strategies leveraging research, win-loss and intent insights, and customer feedback.
Leads team of Vertical and Platform-focused Product Marketing teams (10 people) – SMEs responsible for full product bill of materials, sales content, targeting, messaging and positioning. These teams work in direct support of regional / persona / vertical Integrated Campaigns to drive awareness, demand gen and pipeline acceleration for key audiences.
Understand and define the customer buying journey, and articulate the buying criteria and business needs of our customers and key personas.
Become an expert in our key user personas, and make compelling product demos and presentations that speak to their business challenges.
Provide data-driven insights powered by understanding the role product marketing plays in product awareness and lead generation for the Icertis platform
Drive Analyst Relations strategy, and lead AR function. Own the end-to-end relationship with key Industry Analysts and influencers including briefings, inquiries and rankings.
By working cross-functionally you will be impacting our ability to drive bookings and revenue, create loyal customers that choose Icertis over the competition, and provide our sales teams with the information they need to close business.

What you will bring:

10 + years in Enterprise B2B software Product Marketing including leading a team of product marketers
Ability to think critically and make optimization decisions based on data analysis
Highly efficient collaborative team player, with the ability to also work independently in a fast-paced, fluid environment
BA/BS degree in related field
Exceptional prioritization and project management skills
Strong analytical skills; demonstrated capabilities executing end-to-end quantitative and qualitative customer research and effectively identifying and interpreting key findings. Exceptional execution and prioritization skills, able to manage complex projects in a fast-paced environment and regularly deliver on key milestones.
Sales focused, business outcomes mindset – superior stakeholder alignment and Product Management collaboration.
Strong attention to detail with a creative and open-minded approach to problem solving
Persuasive storyteller, with superior written, verbal and visual communication skills
Strong understanding of the B2B Enterprise SaaS market
Data insights and analytic skills—you must be able to understand the role digital marketing plays in product awareness and lead generation for your product suite
Experience, knowledge and/or understanding of product marketing within a consultative/ solution selling model
Independent, self-starter who can prioritize and drive deliverables to execution with minimal supervision and that can engage with the product team to get things done
Excellent interpersonal skills to deal professionally with executives and marketing counterparts
Proven track record of attracting retaining top talent and building an inclusive environment

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

In addition to the base salary an annual target bonus and equity component is included in the compensation package.

What we offer:

We are committed to the health and well-being of all Icertians, their families, the communities they live in, and our customers. This commitment is represented in the Icertis “Four Rings of Responsibility”: Take Care of Self, Take Care of Family, Take Care of Community, and Take Care of Business, in that order.

To support these commitments, Icertis offers excellent health and welfare benefits, a generous 401k match, and a robust paid time off program. Here are some of the other reasons we’ve been named a Top Company to Work for by Seattle Business Magazine for the sixth year in a row!

Equity (RSUs) and shared ownership in the company
Flexible work location (role dependent)
Paid maternity and paternity leave
7 Days for Humanity in 2023 – paid volunteer days
Generous holidays including the 4th of July week off – paid
Extensive remote onboarding program and virtual employee engagement events

This specific role might not be for you, but maybe you have a friend who would be a perfect fit. Please forward this opportunity to anyone who wants to help Transform the Foundation of Commerce!

Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to careers@icertis.com or get in touch with your recruiter.

By submitting your application you acknowledge that you have read Icertis’s Privacy Policy (https://www.icertis.com/privacy-statement/)

Icertis is not open to third party solicitation or resumes for our posted FTE positions. Resumes received from third party agencies that are unsolicited will be considered complimentary.