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Director of Sales Enablement

ABOUT US


At Vida, we help people get better- and we're helping the healthcare system get better, too.


Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions like diabetes, high blood pressure, anxiety and depression. Vida's team of Obesity Medicine-Certified Physicians, Registered Dietitians, Expert Coaches and Licensed Therapists takes a whole-person approach to care, helping people lose weight, reduce stress and improve their overall health.


By combining advanced technology with top-notch healthcare providers, Vida is breaking down the barriers that have historically kept people from getting the best care. It's trusted by Fortune 100 companies, major national payers and large providers to enable their employees to live their healthiest lives.


**Vida is authorized to do business in many, but not all, states. If you are not located in or able to work from a state where Vida is registered, you will not be eligible for employment. Please speak with your recruiter to learn more about where Vida is registered.


The Director of Sales Enablement at Vida will be charged with supporting Vida’s sales teams with the knowledge and resources they need to drive the volume and velocity of opportunities in the pipeline. 


In this role, you combine critical functions of engaging enterprise buyers through strategic storytelling and content creation to enable our sales team and some of our partners’ sales teams to accelerate revenue growth. 


You'll collaborate closely with sales, marketing and the teams of our partners to showcase Vida's value, create compelling product demonstrations and ensure our value proposition resonates across all B2B channels.


Responsibilities:
  • Oversee the maintenance and updating of sales resources and content libraries, ensuring materials are current and compelling.
  • Package and curate sub-libraries for individual partners.
  • Coordinate updates and net new materials with Vida’s marketing and product teams to ensure consistency with latest positioning, messaging, go-to-market strategies and product capabilities.
  • Create sales support materials based on a core collection of templates such as pitch decks, one-pagers and product demos, tailored to specific customer needs and partnership dynamics.
  • Create single source of truth for clinical, engagement and member outcomes.
  • Maintain demo library and maintain updated trainings on demo usage.
  • Support creation of RFP copy describing new product/packaging evolution.
  • Create and manage project tickets in relevant systems in marketing and design teams.
  • Ensure Vida partners have most up-to-date GTM materials, effective content libraries for self-service needs and create any net-new deliverables to ensure partner success.
  • Develop training materials and conduct sessions for both direct and partner sales teams to enhance understanding of Vida’s offerings.
  • Interface with the Product and Clinical teams to initiate and oversee VIP trials of the product for prospective buyers.
  • Ideate, design and execute new “Sales Plays” for key objectives (e.g. Switching Incentive, Free Pilots, Launch Incentives).


Requirements:
  • 5-8 years of experience in marketing, sales support or a related field with a focus on B2B sales in the healthcare, technology or SaaS sectors.
  • Bachelor’s degree in marketing, business or related field.
  • Exceptional communication skills, both written and verbal, with the ability to create engaging content and presentations for a B2B audience.
  • Strong project management skills, with a knack for prioritizing tasks and managing multiple initiatives in a fast-paced environment.
  • Expertise/proficiency in using Google Suite (Docs, Slides) and other tools (e.g., Adobe, Canva, Figma).


$150,000 - $160,000 a year

Vida is proud to be an Equal Employment Opportunity and Affirmative Action employer.


Diversity is more than a commitment at Vida—it is the foundation of what we do. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, or Veteran status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.


We seek to recruit, develop and retain the most talented people from a diverse candidate pool. We don’t just accept differences — we celebrate them, we support them, and we thrive on them for the benefit of our employees, our platform and those we serve. Vida is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.


We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at Vida in any form without a valid, signed search agreement in place for the specific position will be deemed the sole property of Vida. No fee will be paid in the event the candidate is hired by Vida as a result of the unsolicited referral.


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What You Should Know About Director of Sales Enablement, Vida Health

At Vida, we're all about helping people improve their health, and we're looking for a talented Director of Sales Enablement to join our team in the United States! In this dynamic role, you'll arm our sales teams with the resources they need to drive opportunity and revenue growth. With a focus on engaging enterprise buyers, you will combine your skills in strategic storytelling and content creation to create compelling sales support materials that resonate across various B2B channels. Collaborating with both our sales and marketing teams, you’re the glue that helps maintain a seamless communication flow, ensuring that all material is fresh and engaging. Your responsibility will include curating and managing content libraries, drafting exciting new sales play materials, and developing effective training sessions to elevate our sales team’s performance. If you have a knack for project management, a passion for healthcare technology, and a keen ability to convey Vida's unique value proposition, this is the role for you! Your experience in the B2B landscape will enable you to thrive as you support our mission to provide top-notch, virtual obesity care and related services. Plus, with a competitive salary in the range of $150,000 to $160,000, you’ll be well-compensated for your expertise. Join us at Vida, and help us drive positive change in the healthcare arena while working with a fantastic team that celebrates diversity and collaboration!

Frequently Asked Questions (FAQs) for Director of Sales Enablement Role at Vida Health
What are the primary responsibilities of the Director of Sales Enablement at Vida?

The Director of Sales Enablement at Vida is responsible for supporting the sales teams by creating engaging content, overseeing the maintenance of sales resources, coordinating with the marketing team, and training both direct and partner sales staff to optimize understanding and sales effectiveness.

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What qualifications should I have to be considered for the Director of Sales Enablement position at Vida?

To qualify for the Director of Sales Enablement role at Vida, candidates should have 5-8 years of experience in a marketing or sales support role, a bachelor's degree in marketing or a related field, along with exceptional written and verbal communication skills. Experience in B2B sales in healthcare, technology, or SaaS sectors is highly favored.

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How does the Director of Sales Enablement contribute to revenue growth at Vida?

The Director of Sales Enablement contributes to revenue growth at Vida by creating engaging sales materials, curating resources for partner sales teams, and designing targeted sales plays that drive customer engagement and foster the effective presentation of Vida's value propositions.

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What tools should I be proficient in for the Director of Sales Enablement role at Vida?

Proficiency in Google Suite (including Docs and Slides) and familiarity with design tools such as Adobe, Canva, and Figma are essential for the Director of Sales Enablement role at Vida to create visually appealing presentations and effective sales materials.

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Does Vida support diversity and inclusion in hiring for the Director of Sales Enablement position?

Yes, Vida is committed to diversity and inclusion and embraces differences. They value the various perspectives brought by qualified applicants, and encourage a broad range of applicants to apply for the Director of Sales Enablement position.

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Common Interview Questions for Director of Sales Enablement
Can you describe your experience with sales enablement in the healthcare sector?

When answering, focus on specific examples of how you've supported sales teams, detailing any strategies you've used to enhance communication or improve sales resources. Mention your understanding of healthcare technologies and how they align with a company's mission.

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How do you prioritize projects and manage multiple initiatives in a fast-paced environment?

Share your approach in identifying project milestones and deadlines. Explain tools or methods you use for keeping track of progress and how you ensure efficient time management while supporting sales teams.

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What strategies do you use for creating effective sales training materials?

Discuss your process for gathering input from sales teams to understand their needs, how you tailor materials to address those, and examples of successful training sessions you've conducted.

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How do you approach collaboration with marketing and product teams?

Emphasize the importance of open communication and regular check-ins. Provide an example of a cross-functional project you worked on successfully, showcasing your ability to merge sales enablement efforts with marketing and product strategies.

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What is your experience with creating engaging content for B2B audiences?

Illustrate your understanding of B2B dynamics by describing your process for ensuring the content you create resonates with the intended audience. Mention analytics tools you use to gauge effectiveness.

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Can you provide an example of a successful sales play you developed?

Detail a specific 'Sales Play' you crafted, including key observations made, how you tailored it to meet objectives, what outcome it achieved, and what you learned from that experience.

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Describe a time when you had to manage resistance to new sales enablement materials or strategies.

Share how you navigated the resistance by soliciting feedback, adjusting your approach based on team input, or demonstrating the value of the new strategies through data-driven results.

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How do you ensure your sales resources remain current and relevant?

Explain your routine check-in processes for gathering updates from involved teams, how you schedule regular reviews, and your strategy for curating feedback on the effectiveness of existing resources.

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What metrics do you use to measure the success of sales enablement initiatives?

Discuss your approach to identifying key performance indicators relevant to sales enablement, such as increase in deal closure rates or sales team satisfaction surveys, and provide examples of adjustments made based on your findings.

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How do you handle feedback from sales teams regarding the materials you create?

Outline your process for welcoming and implementing feedback, how you prioritize actionable suggestions, and a time when you successfully adjusted materials based on team input.

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Full-time, remote
DATE POSTED
April 4, 2025

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