Vidyard is looking for a driven and strategic Product Marketing Manager to drive go-to-market strategies for its video platform, focusing on messaging and sales enablement.
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Skills
Product marketing experience
B2B SaaS industry knowledge
Sales collaboration
Data-driven decision making
Strong communication skills
Analytical skills
Digital marketing knowledge
Responsibilities
Develop and execute go-to-market strategies for product launches
Refine positioning and messaging for products
Conduct market research and competitive analysis
Collaborate with product management and sales teams
Create sales enablement materials
Develop marketing campaigns with demand generation team
Gather and analyze feedback for strategy optimization
Represent Vidyard in customer meetings and industry events
Education
Bachelor's degree in marketing, business or related field
Benefits
Competitive pay
Comprehensive benefits on day one
Wellness allowance
Flexible hours and unlimited vacation
Mental health support
Ongoing growth and development allowance
Parental leave top-up
Paid volunteer hours
RRSP match
Stock options
Home office stipend
To read the complete job description, please click on the ‘Apply’ button