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Senior Customer Marketing Manager
Vidyard is looking for a Senior Customer Marketing Manager to lead customer marketing campaigns, drive upsell and cross-sell opportunities, prevent churn, and nurture a customer community.
Skills
- Marketing automation and CRM software proficiency
- Analytical skills for data-driven decision-making
- Knowledge of sales, digital marketing, and growth marketing strategies
- Excellent communication and collaboration skills
Responsibilities
- Build customer marketing campaigns for upsell and cross-sell opportunities
- Collaborate with sales and customer success teams
- Plan and execute customer ABM plays and roundtable events
- Create customer case studies and success stories
- Host webinars and community events
- Create educational content for product adoption
- Report on customer pipeline and impact of marketing programs
Benefits
- Competitive pay
- Comprehensive benefits
- Wellness allowance
- Flexible hours and unlimited vacation
- Access to mental health platform and coverage
- Opportunities for growth and development
- Parental leave top-up
- Paid volunteer hours
- Employee resource groups
- RRSP match
- Stock options
- Home office stipend
- Flexible holiday program
- Flexibility to work remotely or in Kitchener, Ontario
To read the complete job description, please click on the ‘Apply’ button
Vidyard Glassdoor Company Review
Michael Litt
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CEO of Vidyard
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Vidyard
“We’re Vidyardians. We’re accountable for growing our customers, our teammates, ourselves, and our communities.”
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Full-time, remote
DATE POSTED
May 29, 2024
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