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Senior Marketing Manager of Operations

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Reporting to the Senior Director of Global Product Marketing, Visa is seeking a highly skilled and experienced Senior Marketing Manager of Operations to join our dynamic marketing team. The ideal candidate will be responsible for overseeing budget tracking and management, procurement oversight, and process development and documentation. This role requires a strategic thinker with strong analytical skills and a proven track record in operations.

Key Responsibilities:

Budget Tracking and Management:

  • Lead budget management for Global Product Marketing in collaboration with finance to ensuring that teams manage costs effectively and efficiently and align with the overall financial goals.
  • Monitor budget performance, identify variances, and implement corrective actions as needed.
  • Support Annual Operating Plan (AOP) process working with Global Product Marketing leads to create a budget proposal aligned to the team’s strategic goals.
  • Conduct in-depth trend analysis and forecasting to inform strategic marketing decisions and optimize campaign performance.
  • Develop and implement ROI modeling techniques using marketing budgets to evaluate the effectiveness of marketing initiatives and ensure fiscal responsibility.
  • Utilize advanced analytical skills to interpret complex data sets, providing actionable insights to drive marketing operations and improve overall efficiency.

Procurement Oversight:

  • Oversee the procurement process for the team ensuring in compliance with company policies and troubleshoot procurement-related issues and roadblocks.
  • Manage the process for hiring contractors and temporary staff.

Process Development and Documentation:

  • Develop and implement standardized processes and procedures to improve efficiency and effectiveness within the marketing team.
  • Document all processes and ensure they are communicated and adhered to by the team.
  • Lead risk assessments and manage internal audits.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

    Qualifications

    Basic Qualifications:
    • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
    • Strong analytical and problem-solving skills.
    • Excellent communication and interpersonal skills.
    • Proven ability in time management and ability to manage multiple projects and meet deadlines.
    • Excellent organizational and management skills
    • Strong attention to detail
    • Ability to assume responsibility and effectively resolve problems by exercising independent • •

    Preferred Qualifications:
    • Bachelor's degree in Marketing, Business Administration, or a related field.
    Minimum of 7 years of experience in marketing or marketing operations, with relevant budget management and procurement experience.

    Additional Information

    Work Hours: Varies upon the needs of the department.

    Travel Requirements: This position requires travel 5-10% of the time.

    Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

    Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

    Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

    U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 134,900.00 to 175,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

    Average salary estimate

    $154950 / YEARLY (est.)
    min
    max
    $134900K
    $175000K

    If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

    What You Should Know About Senior Marketing Manager of Operations, Visa

    At Visa, we are on the lookout for an experienced Senior Marketing Manager of Operations to join our dynamic marketing team in Bellevue, WA. This isn't just any role; it's a chance to be at the forefront of managing our Global Product Marketing budget and processes. You will work closely with finance to ensure our marketing costs align with strategic goals while delivering impactful results. You’ll conduct in-depth trend analysis and ROI modeling, bringing your analytical prowess to optimize campaign performance and drive meaningful marketing operations. Your expertise in procurement management will play a vital role, helping us navigate hiring contractors and tackling any procurement challenges that arise. In addition to overseeing budget and procurement, you will also standardize processes to enhance team efficiency, ensuring everyone adheres to best practices. The role also includes leading internal audits and risk assessments, giving you a chance to really showcase your leadership skills. As a hybrid position, you will have the flexibility to work remotely 2-3 days a week while also engaging in person with our team. If you have a strong background in marketing operations and are ready to make a significant impact, we invite you to bring your passion and analytical mindset to Visa!

    Frequently Asked Questions (FAQs) for Senior Marketing Manager of Operations Role at Visa
    What are the key responsibilities of a Senior Marketing Manager of Operations at Visa?

    As a Senior Marketing Manager of Operations at Visa, your main responsibilities include budget tracking and management, procurement oversight, and process development. You'll lead budget management for Global Product Marketing, monitor budget performance, and conduct trend analyses to optimize campaigns. You'll also oversee procurement processes and develop standardized procedures within the marketing team.

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    What qualifications are needed for the Senior Marketing Manager of Operations role at Visa?

    To qualify for the Senior Marketing Manager of Operations position at Visa, you need 8 or more years of relevant experience or an advanced degree with significant experience in marketing. Strong analytical, communication, and organizational skills are crucial, along with the ability to manage multiple projects and deadlines effectively.

    Join Rise to see the full answer
    Is the Senior Marketing Manager of Operations position at Visa a remote role?

    The Senior Marketing Manager of Operations role at Visa is a hybrid position. You will alternate between remote work and being in the office 2-3 days a week, depending on business needs. This setup provides a balance of flexibility and on-site collaboration with your team.

    Join Rise to see the full answer
    What benefits does Visa offer for the Senior Marketing Manager of Operations position?

    Visa provides a comprehensive benefits package for the Senior Marketing Manager of Operations role. This includes medical, dental, and vision plans, a 401(k), paid time off, and a wellness program. Compensation may also include bonuses and equity options, ensuring that you are rewarded for your contributions.

    Join Rise to see the full answer
    How does Visa support career development for a Senior Marketing Manager of Operations?

    Visa is committed to supporting the career development of its employees, including those in the Senior Marketing Manager of Operations position. With access to professional development programs, mentorship opportunities, and a focus on promoting from within, you will have resources to grow your career and expand your skills while working with industry leaders.

    Join Rise to see the full answer
    Common Interview Questions for Senior Marketing Manager of Operations
    What strategies do you use for effective budget management?

    When discussing strategies for budget management, highlight how you align budget allocations with marketing goals. Share examples of previous experiences where you analyzed budget variances and implemented corrective measures to ensure financial accountability.

    Join Rise to see the full answer
    Can you detail your experience with procurement oversight?

    In answering this question, focus on your past experiences with the procurement process. Discuss how you’ve ensured compliance with company policies, navigated challenges, and managed contracts or vendors effectively.

    Join Rise to see the full answer
    How do you approach data analysis to inform marketing strategies?

    To approach data analysis, mention how you utilize advanced analytical tools to interpret data sets. Provide an example of how data-driven insights led to actionable marketing decisions that improved campaign performance.

    Join Rise to see the full answer
    Describe a time you had to oversee multiple projects simultaneously.

    Share an example that showcases your time management and organizational skills. Detail the projects involved, how you prioritized tasks, and the overall outcome to illustrate your ability to multitask effectively.

    Join Rise to see the full answer
    What techniques do you use to develop standardized marketing processes?

    Discuss the importance of efficiency and uniformity in operations. Provide an instance where you successfully created and documented processes, ensuring team adherence, and detail the impact it had on overall operations.

    Join Rise to see the full answer
    How do you ensure effective communication within your team?

    Emphasize your approach to maintaining open lines of communication and fostering a collaborative team environment. Mention any tools or methods you use to facilitate updates and feedback within your team.

    Join Rise to see the full answer
    What factors do you consider when analyzing ROI for marketing initiatives?

    When analyzing ROI, consider discussing the key performance indicators (KPIs) you monitor, how you conduct forecasts, and any modeling techniques you employ to ensure clarity in measuring the success of marketing investments.

    Join Rise to see the full answer
    How do you manage risks associated with marketing operations?

    Share your methods for conducting risk assessments and leading audits within marketing operations. Provide an example of a risk scenario you managed proactively and how it benefited the team.

    Join Rise to see the full answer
    What do you believe is the key to successful cross-functional collaboration?

    Identify your strategies for fostering successful relationships across departments. Mention your communication skills and collaboration experience that enhance project outcomes and underline the importance of alignment in achieving organizational goals.

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    Why do you want to work at Visa as a Senior Marketing Manager of Operations?

    When answering this, articulate your admiration for Visa's role in the global payments industry and its commitment to innovation. Share how your values align with Visa's mission and how you envision contributing to its success.

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    Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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    Full-time, hybrid
    DATE POSTED
    January 12, 2025

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