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Senior Marketing Manager of Operations

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Reporting to the Senior Director of Global Product Marketing, Visa is seeking a highly skilled and experienced Senior Marketing Manager of Operations to join our dynamic marketing team. The ideal candidate will be responsible for overseeing budget tracking and management, procurement oversight, and process development and documentation. This role requires a strategic thinker with strong analytical skills and a proven track record in operations.

Key Responsibilities:

Budget Tracking and Management:

  • Lead budget management for Global Product Marketing in collaboration with finance to ensuring that teams manage costs effectively and efficiently and align with the overall financial goals.
  • Monitor budget performance, identify variances, and implement corrective actions as needed.
  • Support Annual Operating Plan (AOP) process working with Global Product Marketing leads to create a budget proposal aligned to the team’s strategic goals.
  • Conduct in-depth trend analysis and forecasting to inform strategic marketing decisions and optimize campaign performance.
  • Develop and implement ROI modeling techniques using marketing budgets to evaluate the effectiveness of marketing initiatives and ensure fiscal responsibility.
  • Utilize advanced analytical skills to interpret complex data sets, providing actionable insights to drive marketing operations and improve overall efficiency.

Procurement Oversight:

  • Oversee the procurement process for the team ensuring in compliance with company policies and troubleshoot procurement-related issues and roadblocks.
  • Manage the process for hiring contractors and temporary staff.

Process Development and Documentation:

  • Develop and implement standardized processes and procedures to improve efficiency and effectiveness within the marketing team.
  • Document all processes and ensure they are communicated and adhered to by the team.
  • Lead risk assessments and manage internal audits.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

    Qualifications

    Basic Qualifications:
    • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
    • Strong analytical and problem-solving skills.
    • Excellent communication and interpersonal skills.
    • Proven ability in time management and ability to manage multiple projects and meet deadlines.
    • Excellent organizational and management skills
    • Strong attention to detail
    • Ability to assume responsibility and effectively resolve problems by exercising independent • •

    Preferred Qualifications:
    • Bachelor's degree in Marketing, Business Administration, or a related field.
    Minimum of 7 years of experience in marketing or marketing operations, with relevant budget management and procurement experience.

    Additional Information

    Work Hours: Varies upon the needs of the department.

    Travel Requirements: This position requires travel 5-10% of the time.

    Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

    Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

    Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

    U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 127,400.00 to 165,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

    Average salary estimate

    $146200 / YEARLY (est.)
    min
    max
    $127400K
    $165000K

    If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

    What You Should Know About Senior Marketing Manager of Operations, Visa

    If you're looking to make waves in the marketing world, Visa in Denver, CO, seeks a talented Senior Marketing Manager of Operations to join our innovative team. Reporting to the Senior Director of Global Product Marketing, your role will be pivotal as you oversee budget tracking and management, ensuring that our finance strategies align with our overarching goals. You'll roll up your sleeves to conduct trend analysis and forecasting, providing insights that drive strategic marketing decisions. Your analytical skills will shine as you create ROI models to evaluate the effectiveness of our campaigns, guaranteeing fiscal responsibility in every initiative. But that’s not all! You'll also take the helm in managing procurement oversight, streamlining hiring processes for contractors and temporary staff, while developing standardized procedures that enhance team efficiency. We're looking for someone who doesn’t just think strategically but is also detail-oriented and a strong communicator, ready to tackle challenges independently. At Visa, our atmosphere is both collaborative and hybrid, meaning you’ll get to strike a balance between remote working and in-office collaboration with your team two to three days a week. Join us, and let’s connect the world through a seamless payment experience together; your journey towards making a real impact starts here at Visa.

    Frequently Asked Questions (FAQs) for Senior Marketing Manager of Operations Role at Visa
    What are the key responsibilities of the Senior Marketing Manager of Operations at Visa?

    The Senior Marketing Manager of Operations at Visa plays a crucial role by overseeing budget management, procurement oversight, and process development. You'll lead the tracking of the Global Product Marketing budget, monitor variance, and provide corrective action as needed. Additionally, you're responsible for developing ROI modeling techniques and optimizing campaign performance through in-depth analysis, while also ensuring procurement compliance and streamlining processes for the marketing team.

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    What qualifications are required to become a Senior Marketing Manager of Operations at Visa?

    To qualify as a Senior Marketing Manager of Operations at Visa, candidates should have a minimum of 8 years of relevant work experience, ideally with a Bachelor's degree in Marketing or a related field. An advanced degree can be substituted for experience. Strong analytical, communication, and organizational skills are essential, alongside a proven track record in managing multiple projects and budgets efficiently.

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    What is the work environment like for the Senior Marketing Manager of Operations at Visa?

    The work environment for the Senior Marketing Manager of Operations at Visa is hybrid, allowing you to enjoy flexibility between remote work and in-office collaboration. You'll be expected to work from the office 50% of the time, which fosters teamwork while still providing the comfort of remote working. This balance helps maintain productivity and collaboration, perfect for innovation in a dynamic environment.

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    How does Visa support the professional development of a Senior Marketing Manager of Operations?

    Visa is committed to employee growth and professional development. As a Senior Marketing Manager of Operations, you’ll have access to various training programs, workshops, and mentorship opportunities tailored to enhance your marketing and operational skills. With a focus on innovation and continual learning, Visa provides the perfect platform for career advancement and skill enhancement.

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    What are the typical salary range and benefits for the Senior Marketing Manager of Operations at Visa?

    The salary range for the Senior Marketing Manager of Operations at Visa is estimated to be between $127,400 and $165,000 per year, depending on job-related factors like experience and skills. Additionally, Visa offers an extensive benefits package which may include medical, dental, vision, 401(k), paid time off, and wellness programs, ensuring a comprehensive support system for employees.

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    Common Interview Questions for Senior Marketing Manager of Operations
    How do you approach budget management as a Senior Marketing Manager at Visa?

    Discuss your systematic approach to budget management, highlighting past experiences where you effectively tracked expenses and implemented corrective measures to align budget with strategic goals. Mention tools or methodologies you used for tracking and forecasting to provide the interviewer with a clear picture of your skills.

    Join Rise to see the full answer
    Can you provide an example of a successful procurement process you managed?

    Share a specific instance showcasing your ability to oversee the procurement process, detailing your strategies for compliance and troubleshooting any roadblocks. Focus on how your actions led to improved efficiency and cost-effectiveness.

    Join Rise to see the full answer
    What analytical tools or techniques do you utilize for analysis and reporting?

    Discuss the analytical tools you are familiar with, such as Excel, Tableau, or Google Analytics, and explain how you employ them to derive actionable insights from data. Provide an example of how your analysis led to a significant marketing decision in your previous roles.

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    How do you ensure your team adheres to established processes and procedures?

    Talk about the communication strategies and training methods you implement to ensure team adherence. Discuss how you document processes and how you handle updates to keep everyone aligned with the standards.

    Join Rise to see the full answer
    What strategies do you employ to prioritize multiple projects effectively?

    Highlight your time management skills, explaining how you assess project urgency and importance to prioritize tasks. Provide examples of tools you use, such as project management software, to keep track of deadlines and responsibilities.

    Join Rise to see the full answer
    Describe a challenge you faced in a previous marketing role and how you overcame it.

    Be prepared to discuss an actual challenge, ensuring you outline the situation, the action steps you took to resolve it, and the positive outcome. This demonstrates your problem-solving abilities.

    Join Rise to see the full answer
    How do you measure the success of marketing initiatives?

    Explain the key performance indicators (KPIs) you focus on to evaluate marketing initiatives, such as ROI, conversion rates, or customer engagement metrics. Provide an example where measuring success informed future marketing strategies.

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    What role does communication play in your team management?

    Discuss how you prioritize open communication to foster collaboration among team members, ensuring everyone is aligned with goals. Offer examples of team meetings or updates you hold to maintain transparency.

    Join Rise to see the full answer
    Can you share your experience in conducting risk assessments?

    Talk about your approach to risk assessments, detailing the methodologies you use to identify and mitigate potential risks within marketing processes. Sharing lessons learned from previous assessments can add depth to your response.

    Join Rise to see the full answer
    Why do you want to work as a Senior Marketing Manager of Operations at Visa?

    Articulate your passion for Visa's mission and how your experience aligns with their goals. Discuss what excites you about the position, such as the opportunity to lead impactful marketing operations in a globally recognized firm.

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    Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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    Full-time, hybrid
    DATE POSTED
    January 12, 2025

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