Senior Marketing Manager - Two-Year Fixed Term Contract - job 3 of 3

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

• Support the Romanian market development plan by defining marketing strategy and marketing plan with growth-focused strategy under supervision of the Marketing Director
• Deliver in time and full of marketing initiatives, campaign planning to execution including above the line and below the line marketing activities.
• Develops and implements effective 360 media strategy and planning
• Shift brand behavior towards connected, personalized social and digital experiences that will drive preference via relevance
• Champion the global brand positioning within the market, ensuring all teams and colleagues can translate it into their own objectives and deliverables. Be responsible for all brand guidelines and governance.
• Closely interact with the CEE and European Marketing Teams to exchange learnings & scale up ideas
• Manage the co-marketing for new product launches to ensure maximum traction with clients and merchants
• Manage and accurately report budgets and deliver projects on time
• Develop innovative, ‘new to Visa’ ways of maximizing reach and build preference
• Ensure that planned marketing activities align with key Visa priorities and objectives and have well defined business and marketing KPIs
• Conduct analysis and provide locally focused thought leadership and advice by leveraging data, metrics, and insights to be shared with internal teams and senior management
• Oversee complex local projects in partnership with stakeholder within and outside of the function, including Marketing Services, Legal, Sales and Product, Client and agencies
• Increase and optimize the value of Visa’s global and local sponsorship portfolio
• Brand guard for all public released marketing materials according to Visa guidelines

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Educated to degree level or equivalent professional experience
Marketing background with at least 5 years of senior experience in marketing, brand management, developing and implementing marketing campaigns while delivering measurable business results
Experience with developing multi-channel marketing programs and comfort using data to optimize campaigns from multiple sources
Highly organized and skilled to prioritize for maximum impact.
Strong analytical and problem-solving skills, with demonstrated intellectual and analytical rigor
Adept at using data from multiple sources to build investment/business cases to prove how marketing strategies drive the business
Demonstrated ability to work in a complex organization with multiple stakeholders to deliver accurate and on-time project deliverables
Excellent project management skills and attention to detail
Strong influencing skills to persuade and negotiate with internal and external stakeholders
Native language: Romanian
Fluent: English

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.