Senior Marketing Manager, Vietnam & Laos

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Team Summary

The Visa team of Vietnam & Laos comprises of a highly motivated bunch of problem solvers who create impactful experiences for our clients. Here at Visa, we strive to excel with our partners via strong collaboration, we look to enable and inspire all players in the ecosystem to drive electronification of payments in the two markets. 

What a Senior Marketing Manager does at Visa

The individual will be responsible for delivering strategic and tactical marketing solutions to our clients in Vietnam by actively promoting Visa’s Marketing Value Added Services (VAS) and Solutions in partnership with the regional Partner Marketing Services team, the Business Development team as well as Visa’s Consulting & Analytic teams.

Importantly, the role will lead and design Marketing VAS proposals for clients and partners, forecast and manage the VAS opportunity pipeline, participate in regional business updates, and work closely with the Business Development team, the regional Partner Marketing Services Team, and external agencies to ensure the effective delivery of revenue and margins.

The secondary scope of this role is to lead and implement consumer marketing projects and co-marketing with clients as assigned to support Visa’s strategic priorities and client’s businesses.

The Senior Manager will report and work collaboratively with the Head of Marketing, Vietnam and Laos, and based in Hanoi.

Key Responsibilities:

• Bring the “best of Visa” marketing to our key clients and work cohesively with the Visa marketing community locally, regionally, and globally, as well as the local Vietnam Business Development, Product, Visa Consulting & Analytic teams.

• Develop deeper client partnerships and keep regular engagements via business reviews, marketing updates, events and forums.

• Generate new revenue streams by providing Marketing VAS holistically including consumer insight, marketing strategy, creative services, card design, marketing execution, media planning and deployment, activation, events, measurement, global/ regional/ local sponsorships, and marketing consulting services to support client’s objectives of driving acquisition, activation, usage, and retention.

• Generate VAS by activating sponsorship portfolio of global platforms (FIFA, Olympics, Shanghai Fashion Week, MAMA, Visa Cash App Formula 1 team, etc.) as well as exploring local sponsorship and partnerships.

• Be responsible for Marketing VAS or co-marketing client engagements and project proposals / pitching in partnership with the respective Business Development Team.

• Work closely with all relevant marketing and finance teams, locally and regionally, and external agencies to ensure the effective delivery of revenue and margins associated to Marketing VAS commitments.

• Manage and report the revenue pipeline, project status, successes and challenges related to Marketing VAS as required for templates, forums, and ad-hoc requests. Closely track project implementation and closure for revenue recognition as forecast.

• Take charge of administrative deliverables related to client marketing project management and VAS including but not limited to marketing approvals, procurement processes, contract management and VIK process management in full compliance with Visa’s policy and process.

• Plan, execute, and report Visa-led consumer marketing campaigns and co-marketing campaigns with key clients, partners, and regional Marketing Hub team as assigned to support Visa’s strategic priorities as well as client’s business.

• Be responsible to oversee marketing activities and events as assigned and upon business context and requirements. Participate in the internal business agenda, activities, and Visa events/ forums cross-functionally as assigned and act as Visa’s brand custodian to ensure all marketing materials adheres to internal branding guidelines.

Why this is important to Visa

Successfully handling this position will allow Visa to meaningfully support our clients and partners to excel in their marketing initiatives. It thereby drives our common interest in stabilizing and growing clients’ as well as Visa’s business. This role is responsible for bringing in new streams of revenue and margin for Visa through its Value-Added Services product line.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

What you will need

• Bachelor’s degree preferably Marketing or Communications or equivalent.
• Post Graduate degree (Masters) preferred.
• Minimum 8 - 10 years of proven experience of consumer and client marketing management, top-tier Financial, Payments, Technology or FMCG industry preferred – from client or agency’s side.
• Strong in planning and implementation of an integrated marketing campaign, digital and social marketing skills, good track record on assessing campaign performance. Highly creative and exposure in consumer research and measurement from user’s view. Digital performance marketing experience will be an advantage.
• Strong stakeholder management skills and possess a client-centric mindset.
• Strong in analytical thinking, complex project management and budget management skills. Solutions-focused and connects the dots to leverage the best of Visa’s assets and resources.
• Strong presentation, interpersonal, communication and negotiation abilities in both verbal and written formats in both English and Vietnamese.
• Possess high learning agility, can-do attitude, and hands-on experience.
• Passion for Visa business, technology innovation, with high energy and intelligence.
• An independent individual, yet a reliable team player.

What will also help:

Being Values-driven

• Champion creativity, bold ideas, and new ways of doing things.
• Proactively seeks new ways of problem solving and collaboration.
• Innovates quickly when new information surfaces.
• Asks bold and stretching questions to challenge status-quo in a constructive manner.
• Actively engages in and promotes an environment of inclusion and diversity of thought.
• Demonstrates energy, openness, collaborative, and positive responses when tackling challenging, different views and perspectives and views complicated tasks as engaging or motivating. Strongly collaborates with Visa local and regional teams.
• Quickly recovers from any setbacks and adapts quickly to changes in the environment

Business Environment

• Stays current and up to date with latest innovation, digital trends, marketing trends, research, skills, and developments from a regional and global perspective
• An ability to work effectively in a matrix decision-making organization.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.