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Senior Product Manager, Unified Directory - job 16 of 19

You will step into a pivotal role driving a foundational Visa platform, where innovation and technological advancement are at the forefront of our mission. In this position, you will lead and shape the future of Visa’s unified directory, ensuring continued security and seamless customer experience across all use cases and credential types. The platform service you will be managing touches nearly every Visa cardholder and every Visa client and supports many other core services across Visa internally. This role is critical to position Visa to be the best way to pay in all digital environments. Drawing on your extensive experience in the digital payments domain and with scaling products, you will drive strategy and product management. You will be a member of the Digital Products team within the Consumer Payments Organization at Visa, responsible for driving how every Visa payment instrument is used in digital environments. 

The ideal candidate will work with minimal guidance in a fast paced, ambiguous work environment, and will have the ability to independently translate high level guidance into detailed deliverables. We are seeking a highly motivated individual who thrives in hands-on environments, capable of diving into the work, taking ownership, and delivering results without the need for constant supervision or managerial oversight. They will demonstrate good interpersonal skills and executive presence, especially being able to “sell” the vision and product to internal stakeholders as well as external clients. We are looking for a unicorn in this role – someone who technically adept, can work with architects on a new platform, is a very creative problem solver, and has ability to explain complex/ambiguous solutions simply to an wider set of audience.

Responsibilities:

  • Lead the product roadmap and strategy for the Unified Directory: Define a compelling roadmap that enhances credential enrollment and retrieval, improves reliability, and builds critical infrastructure with clear benefits to our end clients and customers. Develop the long-term vision and set the roadmap to fulfill that vision. 
  • Product Delivery: Ensure the Directory is flexible, modular, and future proof to new data elements and experience use case it must serve  
  • Build next-generation intelligence: Leverage existing Visa data directories to drive a best-in-class unified directory that ensures we can accurately and securely and seamlessly identify customers from various sources and validate exit points for credential retrieval  
  • Collaborate cross-functionally: Partner closely with engineering, architecture, legal, privacy, sales, risk, compliance, and customer support teams to make informed decisions on product direction, technical trade-offs, and client experience enhancements. 
  • Champion the customer: Understand the varying needs of our issuing clients, wallets and payment service providers, and merchants/acquirers to ensure usability and future-proofing our of Directory. Have a broad lens of who the customer is – your customer is internal Visa product developers who will use our Unified Directory as well as our clients such as Issuers, PSPs, Merchants.  
  • Navigate complexity with confidence: Provide clarity in ambiguous situations, set clear priorities, and maintain focus on delivering measurable business outcomes. Spot risks, find opportunities, identify competitive landscapes, and emerging trends, and understand implications, breaking insights down into pragmatic actions.  
  • Champion GenAI: Understand how to use GenAI to build and release product faster, better. Ensure Visa’s Directory solves for future agentic AI use cases.  
  • Two-Sided Network Approach: Deeply understand the need to simultaneously scale a two-sided network. You will need to work closely with our ‘supply’ side API owners to enroll data into the directory and with our ‘demand’ side API/SDK owners to ensure the exit points can be trusted and verified for retrieval of data.  
  • Gain Followership: Build strong, collaborative relationships and buy-in from the organization across levels and product portfolios. Demonstrated experience working in a matrixed environment at scale partnering across all functions, business units 
  • Working across geographies is key – and gaining buy in and alignment with regional executives is a key aspect of this role 
  • Deliver High Quality PM Artifacts: Achieve excellence in quality of PM artifacts (requirements and Epic writing, roadmaps, backlogs, PRDs) and data-driven decision making. Drive a robust software development process that is agile, predictable, and results oriented. Bring a combination of critical thinking and pragmatic delivery to yield the best short-term as well as long-term results.
  • Demonstrated success in driving positive cultural change and fostering an environment where employees feel connected and motivated to collaborate.  
  • Documentation & Best Practices: Develop and maintain detailed platform documentation, including architecture diagrams, deployment procedures, and operational guidelines. Continuously evaluate and implement best practices to enhance platform quality and security. 
  • Root Cause Fixer – While others may be satisfied with temporary band-aid solutions, you see the true source of the problem and can’t imagine wasting time on anything besides killing it at its roots. You see the roadblocks in the way that are slowing everyone down and find ways to remove them.  

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
 

Average salary estimate

$135000 / YEARLY (est.)
min
max
$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Manager, Unified Directory, Visa

As a Senior Product Manager for Unified Directory at Visa in Ashburn, you'll take on a crucial role within our Digital Products team, where your leadership will steer the future of a platform that impacts nearly every Visa cardholder. This is not just a job; it’s a chance to innovate and enhance the foundational aspects of a cutting-edge payment system that exists at the intersection of security and customer experience. Your responsibilities will range from shaping the product roadmap to collaborating across various departments like engineering and legal, ensuring that our directory meets the diverse needs of clients and consumers alike. A standout aspect of this role is your ability to navigate ambiguity and develop clear, actionable strategies that push the envelope in digital payments. You'll become the go-to expert on leveraging existing Visa data to create a best-in-class unified directory, while also ensuring that the platform is adaptable to emerging trends and technologies like GenAI. What sets this opportunity apart is the chance to work hands-on in a vibrant, fast-paced environment, while building strong relationships across the organization. If you're someone who thrives in collaborative settings, understands the intricacies of complex products, and is driven to deliver exceptional results, you'll find a fulfilling and dynamic career at Visa. Together, we’ll make sure that Visa remains the best way to pay in all digital environments, creating unparalleled customer value and impact.

Frequently Asked Questions (FAQs) for Senior Product Manager, Unified Directory Role at Visa
What are the primary responsibilities of a Senior Product Manager at Visa?

The Senior Product Manager role at Visa involves leading the product roadmap and strategy for the Unified Directory. This encompasses defining a compelling roadmap for credential enrollment and retrieval, as well as collaborating cross-functionally with various teams, including engineering and compliance, to enhance the client experience. Your role will focus on delivering measurable business outcomes while managing the complexities that come with digital products.

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What qualifications are necessary for the Senior Product Manager position at Visa?

To excel as a Senior Product Manager at Visa, candidates should possess extensive experience in the digital payments domain and a track record of successfully scaling products. A background in product management, strong analytical skills, and the ability to navigate ambiguity will serve you well. Additionally, interpersonal skills and a strong executive presence are crucial for effectively communicating with stakeholders and clients.

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How does the Senior Product Manager at Visa collaborate with other departments?

Collaboration is key in the Senior Product Manager role at Visa. You will partner closely with a myriad of departments, including engineering, architecture, legal, and sales, to make informed decisions on product direction and technical trade-offs. This teamwork ensures that Visa's Unified Directory meets diverse client needs and enhances the end-user experience.

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What is the significance of GenAI in the Senior Product Manager role at Visa?

As a Senior Product Manager at Visa, you will champion the use of GenAI to enhance the Unified Directory. This technology will help in building and releasing products more efficiently, ensuring that Visa’s solutions are innovative and future-proof. Understanding how to implement GenAI will be pivotal for developing capabilities that can adapt to future AI use cases.

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What type of environment can a Senior Product Manager at Visa expect to work in?

The environment for a Senior Product Manager at Visa is designed to be fast-paced and innovative. You'll work in a hybrid setup, meaning some days will be spent in the office, fostering collaboration with your team. The culture encourages independent problem-solving, creativity, and the ability to navigate unclear situations while maintaining focus on results, making it an exciting place for driven professionals.

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Common Interview Questions for Senior Product Manager, Unified Directory
Can you describe your experience with digital product management?

When answering this question, focus on specific projects where you've led digital product initiatives, outlining the challenges faced and the solutions you implemented. Highlight how your actions led to measurable results, like increased user engagement or performance improvements, showcasing your strategic mindset.

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How do you prioritize features in a product roadmap?

Discuss your method for prioritizing features, such as using frameworks like RICE or MoSCoW. Provide examples from past experiences where your prioritization resulted in successful product releases while meeting client needs efficiently.

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Tell us about a time when you had to navigate a complex stakeholder landscape.

Illustrate your experience by describing a situation where you had to balance competing priorities from various stakeholders. Emphasize your communication skills and tactics used to align everyone towards a common goal, ultimately leading to a successful project outcome.

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What strategies do you use to ensure cross-functional collaboration?

Share strategies such as regular stand-up meetings, maintaining transparent communication tools, or collaborative project management software. Mention how these strategies have fostered teamwork, improved productivity, and enhanced the overall quality of your product development processes.

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How do you measure the success of a product or feature?

Discuss specific metrics you rely on, such as KPIs, user feedback, or performance data post-launch. Share an example of a product you managed and how you evaluated its success based on those metrics, demonstrating your analytical approach.

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What are the biggest challenges you've faced in product management?

Reflect on challenges like changing market conditions or team dynamics and explain how you addressed them. Illustrating how you handled tough situations will show your resilience and problem-solving abilities.

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How do you ensure that the product meets customer needs?

Talk about methods you use for gathering customer feedback, like surveys or user testing, to ensure the product aligns with user expectations. Emphasize how incorporating user insights has influenced your product decisions and outcomes.

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How do you keep abreast of industry trends and innovations?

Mention resources you utilize, such as industry reports, networking events, or online courses. Show that you actively seek knowledge to apply innovative solutions in product management, setting you apart as a proactive candidate.

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What role does data play in your product management process?

Explain how you leverage data for decision-making throughout various stages of the product lifecycle, including feature prioritization and performance assessment. Providing examples of data-driven insights leading to successful products will showcase your analytical skills.

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Can you give an example of how you handled a product failure?

Be candid about a product that didn’t meet expectations, discussing what you learned from the experience. Highlight the corrective steps you took to adapt and improve future products, showcasing your ability to learn from setbacks.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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