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Sr. Manager - Crypto Product Strategy - job 14 of 20

Are you passionate about the intersection of payments and blockchains? Are you deeply familiar with permissionless blockchain technology and have a close network of experts in the fast-moving stablecoin and fintech ecosystem? Are you excited about the challenge of leading stablecoin strategy and developing new GTM for Visa and our clients? 

As a part of Visa’s Crypto organization, you will have responsibility for developing and executing Visa’s GTM strategy for our product line, being part of external client engagements. Visa’s foundation is built on electronic money movement and crypto demonstrates this evolution of money into a new data type that runs over the internet. We are seeking a highly motivated individual who will be successful in building internal relationships with key stakeholders across the product, engineering, risk, and legal organizations in order to both develop and execute Visa’s crypto product strategy. You will help lead Visa as the bridge between new digital currency wallets and 70+ million merchants, financial institutions, and other key partners to successfully expand our business into this new, strategic vertical. 

  • Be part of Visa’s Crypto business and strategy team. Work closely with products, account executives, and other Visa key stakeholders to develop GTM strategy and commercialization plays for our clients
  • Analyze data to identify commercial opportunities for new products, work with pricing, risks, legal and other cross-functional teams to execute GTM
  • Build client-facing assets and content. Deliver client solutioning and commercials end-to-end. Co-create stablecoin strategy and use cases with clients and partners
  • Identify and create transformative product solutions that will deliver value to our business and our clients through this ecosystem evolution
  • Serve as an external facing expert on stablecoins and payments, educate key clients on the ecosystem
  • Build relationships and coordinate business development efforts for key partnerships with banks / FIs, fintehcs, merchants, partners, etc
  • Ideate and execute opportunities to build GTM that leverage Visa’s core competencies
  • Influence and provide market feedback and knowledge sharing to cross-functional teams and executive leadership.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$140000 / YEARLY (est.)
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$120000K
$160000K

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What You Should Know About Sr. Manager - Crypto Product Strategy, Visa

Are you ready to elevate your career as a Sr. Manager - Crypto Product Strategy at Visa in San Francisco? If you have a passion for the innovative intersection of payments and blockchain technology, this role is designed for you. At Visa, we are driving the evolution of money into a new digital realm. In this exciting position, you will craft and execute Visa's go-to-market (GTM) strategy for our crypto product line, collaborating with external clients and internal teams to spearhead our stablecoin initiatives. You'll be the bridge between the world of digital currencies and our extensive network of over 70 million merchants and financial institutions. This role requires you to be adept at analyzing data to pinpoint commercial opportunities, building strong relationships across diverse teams including product, engineering, and legal. Your insights will shape transformative product solutions that deliver real value. As an external facing expert, you'll educate clients on stablecoins while working closely with our business development teams to forge key partnerships. You’ll thrive if you're motivated, influential, and keen on creating innovative strategies that leverage Visa's core competencies. Join our dynamic team and help pave the way for Visa's bright future in the realm of crypto!

Frequently Asked Questions (FAQs) for Sr. Manager - Crypto Product Strategy Role at Visa
What are the primary responsibilities of the Sr. Manager - Crypto Product Strategy position at Visa?

The Sr. Manager - Crypto Product Strategy at Visa is primarily responsible for developing and executing the go-to-market strategy for Visa's crypto product line. This involves analyzing data to identify commercial opportunities, collaborating with cross-functional teams, and building client-facing assets. The individual will also co-create stablecoin strategies with clients and partners while influencing market feedback and knowledge sharing across teams.

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What qualifications are essential for the Sr. Manager - Crypto Product Strategy role at Visa?

Essential qualifications for the Sr. Manager - Crypto Product Strategy at Visa include a deep understanding of permissionless blockchain technology, experience in the fintech ecosystem, and robust analytical skills to evaluate data for market opportunities. Additionally, strong relationship-building capabilities across various organizational levels and expertise in the payments domain are crucial.

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How does the Sr. Manager - Crypto Product Strategy contribute to Visa's business development efforts?

In the role of Sr. Manager - Crypto Product Strategy, the individual contributes to Visa's business development by identifying transformative product solutions that align with client needs. They build relationships with banks, financial institutions, and fintech partners, driving collaborations that expand Visa's presence in the crypto space.

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What kind of work environment can a Sr. Manager - Crypto Product Strategy expect at Visa?

The Sr. Manager - Crypto Product Strategy role at Visa is a hybrid position, allowing for a flexible work environment. While specific in-office requirements will be outlined by the hiring manager, team collaboration and interaction with clients will foster a dynamic and engaging atmosphere.

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What impact does the Sr. Manager - Crypto Product Strategy have on Visa's client relationships?

The Sr. Manager - Crypto Product Strategy plays a crucial role in strengthening Visa's client relationships by serving as an expert on stablecoins and payments. This individual will engage with key clients, educating them on the digital currency ecosystem, thus establishing Visa as a trusted partner in their financial innovations.

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Common Interview Questions for Sr. Manager - Crypto Product Strategy
Can you explain the importance of stablecoins in today’s payment ecosystem?

When answering this question, highlight the growing adoption of stablecoins in facilitating transactions and reducing volatility compared to traditional cryptocurrencies. Discuss their potential to streamline payments and the role of Visa in enhancing trust and stability in digital transactions.

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What strategies would you use to analyze market data for crypto products?

In your response, outline a structured approach, such as leveraging analytical tools to interpret consumer behavior, transaction volumes, and market trends. Emphasize the importance of collaborating with cross-functional teams to obtain comprehensive insights for decision-making.

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How would you approach building client-facing assets for Visa’s crypto solutions?

Describe your strategy for understanding client needs and preferences, and how you would work with design and content teams to create compelling assets. Highlight your experience in delivering solutions that resonate with clients and showcase Visa’s expertise.

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How will you foster internal relationships at Visa to execute the crypto product strategy?

Emphasize the importance of communication and collaboration. Discuss how you would engage key stakeholders across product, engineering, legal, and risk teams to ensure alignment and efficient execution of strategies, demonstrating your people skills and diplomatic approach.

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What experience do you have in working with external partners in the fintech sector?

Share examples from your past where you successfully collaborated with external partners, focusing on outcomes. Highlight your networking skills and your ability to build durable relationships that can lead to successful partnerships.

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What methods do you use to stay updated on trends in blockchain and cryptocurrency?

Discuss your dedication to continuous learning through industry publications, webinars, networking events, and professional organizations. Share specific resources you follow and insights you’ve gained that relate directly to your work.

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How do you prioritize tasks in a fast-paced environment such as the crypto sector?

Explain your decision-making process for prioritizing tasks based on urgency, impact, and strategic alignment. Mention tools or frameworks you use to manage multiple projects effectively in a rapidly changing environment.

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Can you describe a successful go-to-market strategy you’ve implemented in a previous role?

Provide a detailed account of a go-to-market strategy you developed, focusing on the objectives, research findings, execution, and outcomes. Highlight how you collaborated with teams and adjusted your strategy based on feedback and market response.

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What challenges do you anticipate in launching new crypto products, and how would you address them?

Identify potential challenges such as regulatory compliance, market volatility, and client education. Discuss proactive solutions like engaging legal experts early on and developing robust educational materials to assist clients in understanding new products.

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How would you educate clients about the benefits of using stablecoins with Visa?

Outline your approach to client education, such as hosting workshops, creating informative collateral, and having one-on-one consultations. Stress the importance of simplifying complex concepts and demonstrating real-world applications of stablecoins in financial operations.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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