K-12 Marketing Manager

• Develop and execute impactful go-to-market strategies for all K-12 product lines, demonstrating a high-level of market knowledge and leveraging all marketing channels, including print collateral, website, social platforms, email marketing, paid search, events, etc.
• Manage the development of K-12 marketing print and online assets from design through production, using project plans and marketing automation tools to track and communicate progress
• Collaborate with the Director of Marketing and Project Managers to create and execute strategic marketing plans in support of high-stakes K-12 state and district adoption opportunities, including the development of adoption-specific digital and print marketing assets
• Develop impactful campaigns leveraging federal and state funding initiatives to support the VHL educational community
• Use data analytics to track and report on the performance of marketing campaigns, making recommendations and adjusting campaign strategy and tactics as needed to optimize results 
• Partner with the Director of Marketing on overall strategic planning and direction for the VHL brand
• Provide team leadership and day-to-day guidance to members of the team, while ensuring collaboration through communication, as well as brand consistency

YOU MUST HAVE (MINIMUM REQUIRED SKILLS & EXPERIENCE)

• Bachelor’s degree required
• 7+ years of marketing experience, with 5+ years of direct K-12 marketing experience in education-technology, education publishing, or language learning required
• Strong marketing technology skills with in-depth knowledge of MarTech and CRM tools, such as Salesforce, Marketo, Pardot, Asana (or similar) required
• 1+ year of people management experience required
• Extensive project management skills, including prior experience effectively managing short- and long-term projects and project budgets required
• Campaign management experience required, including both print and digital marketing components/channels
• Dynamic presentation skills, including presenting technical marketing information to non-technical audiences 
• Strong written and interpersonal communication skills, including copywriting skills required
• 20% travel required

• Prior experience with state adoptions preferred
• Prior experience in K-12 literacy or language learning publishing preferred
• Event management experience preferred

LOCATION  

Hybrid: This role requires a hybrid schedule where 2 days a week are onsite in our Boston, MA location during the week. Candidates must reside in MA or RI and be willing to meet this requirement in order to be considered.

Qualified applicants must be eligible to work in the United States to be considered for this role. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.

OUR BENEFITS package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, generous employee referral bonuses, PTO and paid holidays. 
 
This job posting and job descriptions are subject to change at any time.