Director, Lifecycle Marketing

Who we are:Founded in 2001, Vivid Seats (NASDAQ: SEAT) is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. We believe in the power of experiences and are fiercely dedicated to building products that inspire human connections. Named as one ofBuiltIn'stop places to work in 2023, we believe that our People are our greatest competitive advantage.To support our People, we have built a company culture that empowers our employees to embrace challenges, encourages unity through collaboration, and seeks to constantly evolve by leveraging data and inspiring innovation.The Opportunity:The Director, Lifecycle Marketing will be responsible for driving fan engagement, retention, and cross-sell/up-sell in order to improve fan loyalty and LTV. This Director will own Lifecycle Marketing across Vivid Seats platforms and lines of business (LOB) with a laser-like focus on the fan and their journey. Success in this role will require1) building a highly effective fan engagement strategy and playbook;2) leveraging the Mar Tech stack to enable personalization at scale;3) structuring and leading a high-performance Lifecycle Marketing team that is able to test, iterate, and scale quickly, as well as;4) building strong cross-functional partnerships to create long-term, high value relationships with fans.This Marketer must be comfortable and highly agile, leading in a fast-paced, constantly changing environment. We need someone who knows how to build new things (capabilities, technologies, processes, teams) and optimize what is already working. This role requires someone with aggressive and confident strategic thinking and planning, plus an expertise in operationalizing the plans they set in motion.In addition to bringing Lifecycle Marketing best practices, you will develop a collaborative, cross-disciplinary and high-performing team while overseeing and improving organizational design, structure, priorities, management processes and reporting information systems. They will be responsible for hiring and promoting talent, while building productive, value-added partnerships with vendors. You will also be integral in building an engaged Vivid Seats corporate culture. “How” results are achieved will be as important as “what” is achieved.How your role contributes to the success of Vivid Seats:• Fan Engagement Strategy & Playbook – Build an integrated Lifecycle strategy and tactical CRM and playbook reflecting every aspect of the Company’s mission and growth agenda, while embracing financial targets established by the Board and senior leadership team. The key opportunity is to increase repeat rate among Vivid Seats large database of prior buyers and decrease “one and done” behavior. Deliver profitable, organic revenue growth by driving repeat visits and frequency of visits (reduce days between orders) and increasing average revenue per fan (ticketing revenue and cross-sell into Vivid Picks daily fantasy gaming, and future LOB’s).Work cross-functionally to champion and enhance user journeys, drive awareness of key products/product launches, and deliver more relevant personalization at scale.• Segmentation/Targeting – Direct the activity of Marketing analyst (and collaborate with central Business Intelligence team) to understand the current fan journey. Identify and prioritize consumers with the highest potential to re-engage/repeat or purchase additional offerings (up/cross-sell) and appropriately allocate Marketing resources to grow Customer Lifetime Value (LTV) and meet or exceed Vivid Seats financial targets. Lean into broadly understood “personas” as well as creating granular segments/cohorts (that may change seasonally) to shape strategies & tactics across platforms.• Grow Addressable User Base – Collaborate closely with Product teams to uncover and reach audience segments at the right time and place in their customer journey to enhance engagement via personalization and ultimately LTV. Step-change email, push, content cards and other CRM efforts by determining how and where to integrate lead-capture (and preference-capture) opportunities and app download gates throughout the experience to balance immediate gross order volume (GOV) with long-term loyalty and retention goals.• Product Collaboration – Collaborate with Product and Design teams to integrate calls to action, promotion, and breadcrumbs throughout the UI/UX to move fans across the platform driving a better understanding of Vivid Seats repeat value proposition & loyalty offering. This marketer will develop a close relationship with the Product team and will collaborate to develop a connected discovery/conversion experience.• Cross-Platform Marketing – Collaborate with Supply Chain, Mapping & other Marketing teams (paid, brand, content) to understand high-opportunity events/key releases. Leverage learnings to build promotional calendar and digital merchandising efforts. Develop and…