Demand Generation Manager

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs. 

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social.  Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers. 

SOUND INTERESTING? CONTINUE READING BELOW…….

Why this role matters:

As a Demand Generation Manager, you will play a crucial role in supporting lead generation channels, affiliates (CSE), review sites, and channel optimization efforts within our organization. Your primary responsibility will be to drive qualified leads and nurture them through the sales funnel, ultimately contributing to revenue growth.

Where you will work:

Flex Worker - You will have home based days, but can be required to commute to the office for collaboration, customer meetings and presentations up to 3 days a week (exact days to be agreed with your line manager).

The address of the office you will be commuting to is Bell Works 101 Crawfords Corner Road Suite 2416, 4th Floor, Building #2 Holmdel, NJ 07733

Sponsorship Not Available - Legal authorization to work in the US is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening.

What you will do:

• Lead Generation Strategy: Develop and execute comprehensive lead generation strategies that align with company goals and target audience demographics. This includes identifying target channels, optimizing messaging, and implementing tactics to attract and convert leads.
• Affiliate Management: Manage relationships with affiliate partners to maximize lead generation opportunities. This involves identifying and onboarding new affiliates, negotiating terms, and providing ongoing support to ensure mutual success.
• Review Site Management: Monitor and optimize our presence on review sites and other third-party platforms to enhance brand visibility and reputation. Actively engage with customers, respond to reviews, and implement strategies to leverage positive feedback for lead generation.
• Channel Optimization: Continuously analyze the performance of lead generation channels, utilizing data-driven insights to identify areas for improvement and optimization. Experiment with new tactics, A/B testing, and conversion rate optimization techniques to maximize channel effectiveness.
• Collaboration: Collaborate closely with cross-functional teams, including marketing, sales, and product development, to align demand generation efforts with overall business objectives. Provide insights and recommendations based on performance metrics to drive continuous improvement.

What you will bring:

Required

• Bachelor’s Degree in Communications, Marketing, Business or related discipline.
• Prior experience 5+ in a Marketing, Demand Generation or related position.

Desirable

• Detailed project management and organization skills across multiple tasks and timelines. 
• Strong proficiency with marketing tools, management systems and channels such as Facebook, LinkedIn, 6sense, Madison Logic, Google, Salesforce, etc.,
• Demonstrated impeccable integrity and commitment to customer satisfaction. Demonstrated proficiency in marketing customer support and sales administration within the technology sector. Excellent interpersonal and communication skills, including writing, speaking and listening.

How you will benefit:

• Medical, Vision, and Dental Coverage
• Health Savings Account (HSA)
• Income Protection
• Maternity & Paternity Leave
• 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
• Unlimited Discretionary Time Off
• Three Paid Volunteer Days a Year
• Tuition Reimbursement
• Voluntary Legal Plan
• Optum Employee Assistance Program
• Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.