VP Demand Generation - job 1 of 2

Tipalti is currently looking to identify a senior marketing leader to join our team as our VP Demand Generation. The successful candidate will bring together expertise in inbound and outbound marketing to create a scalable and sustainable sales pipeline in support of Tipalti’s future growth. As VP Demand Generation, you will partner with executive leadership in sales and marketing to develop strategies to boost revenue, whilst leading program execution, team management and mentorship.

Responsibilities

• Lead overall inbound and outbound demand generation and sales funnel development activities; implement high-impact strategic campaigns and tactical marketing programs across our key geographies, verticals, and partners.
• Partner with sales leadership to build demand generation strategies that closely align with sales strategy, vision and GTM team KPIs.
• Build close relationships with brand and creative leaders to align branding strategies with demand generation goals and objectives.
• Strategically align with the product team to define go-to-market strategies, buyer personas, value proposition, messaging, and content requirements.
• Strategize around and enhance Tipalti’s key demand generation tools including SEM, SEO, emails, events, content syndication, lifecycle marketing and webinars. Identify other channels of interest and pay close attention to competitors’ demand generation strategies.
• Champion a structured, organized and data-oriented approach to demand generation. Build forecasts, dashboards and other tools to effectively track performance and ROI. Build comprehensive reporting metrics and advise on the effectiveness and future direction of lead generation marketing campaigns and expenditure.
• Lead and mentor a team across multiple geographies. Provide your team with opportunities for professional growth and development.

Requirements

• Extensive experience within the demand generation space within high-velocity B2B SaaS businesses.
• Experience of building and managing teams across multiple locations; the successful candidate will combine dynamism and creativity with an organized and systematic approach to demand generation.
• A detailed understanding of the needs of the mid-market customer and the ability to build a demand generation strategy that is aligned with these requirements.
• A commitment to getting the job done; you will be able to move with urgency to deliver results at pace and scale.