VP, Digital Solutions

How will your role impact First Command?

The Vice President – Digital Solutions is responsible for defining and leading the organization’s digital solutions and capabilities transformation activities to create next-generation client and advisor engagement leveraging platforms such as an omnichannel campaign management platform (to include digital advertising, SMS, email, search engine marketing, and both call center and field sales force enablement); Mobile, Data/Analytics, Social Media, Content Management and Syndication, Digital Transaction and Commerce and Cloud Based Platforms and Solutions. The goal being to better enable more timely and accurate personalized communications to prospects, clients, and advisors. The overall responsibilities of this position are to lead the creation of a vision and architecture for the platform of capabilities and applications and the supporting customer data and to execute the strategies necessary to enable that vision.

The Vice President of Digital Solutions must be a leader with demonstrated success in solving large-scale enterprise problems that cross departmental boundaries and have experience working in partnership with the business units, Marketing, BIS and third-party partners to lead the design, implementation, and deployment of the new capabilities and solutions. They must be a seasoned business leader prepared to listen and understand our challenges to increase awareness, brand loyalty, and advocacy through improved use of customer communication platforms and data.

This position is integral to the vision and strategy of the organization. They will report directly to the Chief Information and Digital Officer and lead a team of digital and omnichannel solution team leads and third-party resources while providing integration leadership for the BIS project managers and resources assigned to build the Digital / Omni-channel Solutions.

What will you be doing?

• Work with the leadership team and outside strategic partners to develop the digital platform capability vision and the strategy to deploy it across the organization.
• Lead the creation and execution of a marketing platform team; including defining the organization structure and staffing the resources to build a best-in-class team.
• Evaluate and in partnership with BIS select the right technology and solutions providers to enable the solution.
• Work with the Marketing department and business units to develop the operating model to define and implement policies, procedures, structures, roles and responsibilities that outline and enforce rules of engagement, decision rights and the accountabilities for the effective management of the new capabilities.
• Work with the data team to define and develop the data necessary to support the digital capabilities platform.
• Provide direction on customer engagement technologies, and determine which data should – and shouldn’t – be captured and how it would be leveraged
• Recruit and hire a best-in-class team, including contractors, and agencies to deliver on goals.

What skills/qualifications do you need?

Education

• BA required
• MBA or equivalent preferred

Work Experience

• 7-10+ years leadership experience
• Extensive experience in project, program and portfolio management planning and execution
• Extensive knowledge in digital and omni-channel customer (client and sales) engagement capabilities and solutions
• “Agile” systems development experience a plus
• Financial services industry experience a plus
• Successfully led strategic digital and/or omni-channel sales and marketing capabilities implementation in another company

Knowledge, Skills, Behavioral and Technical Competencies

• Comprehensive knowledge and capabilities associated with all aspects of sales, marketing and data functions;
• An expert in using technology to create new business models that improve the client experience as well as grow the business;
• Has a strong understanding of marketing platforms, social media, email, search engine optimization and marketing, content management, commerce, cloud computing, mobility and data analytics and insights;
• Solid analytical and organization skills;
• Strong leadership, team building and interpersonal skills;
• Must be able to generate trust and build alliances in the organization;
• Ability to collaborate across multiple departments and lead by influence in a matrix organization;
• A strong and empathetic listener, able to engage with others verbally in a range of styles and contexts;
• A strategic and critical thinker with enough attention to detail who regularly seeks innovative solutions to complex business/technical issues;
• Able to build cohesive teams and achieve goals through influence;
• Is data driven and comfortable using data to drive decisions and rally support;
• A high energy, results-oriented leader and self-starter with little supervision required;
• An individual with the utmost professional and personal integrity;
• Willingness to travel to the Field to better understand their needs;
• Strong change leadership skills; ability to lead a bold charge to take the organization to the next level

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