VP, Marketing High Growth Markets

At Cepheid, we are passionate about improving health care through fast, accurate diagnostic testing. Our mission drives us, every moment of every day, as we develop scalable, groundbreaking solutions to solve the world’s most complex health challenges. Our associates are involved in every stage of molecular diagnostics, from ideation to development and delivery of testing advancements that improve patient outcomes across a range of settings. As a member of our team, you can make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development.

Cepheid is proud to work alongside a community of six fellow Danaher Diagnostics companies. Together, we’re working at the pace of change on diagnostic tools that address the world’s biggest health challenges, driven by knowing that behind every test there is a patient waiting.

Learn about the Danaher Business System which makes everything possible.

The VP, Marketing, High-Growth Markets is responsible for developing, managing, and executing a compelling multi-segment marketing strategy that aligns with organizational objectives to meet/exceed business revenue/margin goals. The VP, Marketing, HGM will lead the organization through the development of regional/segment strategy and develop annual marketing plans to ensure alignment across the commercial organization. Additionally, the VP, Marketing, High Growth Markets will have the opportunity to build impactful programs, campaigns, deliver the Go-to-Market plans, and partner with cross-functional leaders to shape overall short- and long-term strategy.

This position is part of Worldwide Marketing and will be located in Sunnyvale, CA as an Onsite role or Remote in one of these specific locations: Dubai or Singapore. At Cepheid, our vision is to be the leading provider of seamlessly connected diagnostic solutions.

In this role, you will have the opportunity to:

• Deliver and execute upon strategic marketing plan by driving commercial strategy and direct marketing plans for HGM geographies (Latin America, Middle East & Africa, APAC)
• Direct and prioritize Marketing programs and deliverables as well as monitor market data to identify market trends and opportunities
• Partner with other Marketing functions, Product Management, MedSci, and Sales, to ensure the successful performance of on-market products and new product launches

• Drive awareness and demand for Cepheid products and services through direct and review advertising and promotional materials, including print and online media
• Direct content for outbound marketing campaigns via digital marketing channels and oversee tradeshows (planning, activities, collateral, lead generation, etc.)

• Achieve business objectives and revenue targets by driving lead generation and acceleration of opportunities into the sales funnel as well as map initiatives and tools to the customer buying journey

• Hire, develop, motivate, and retain top performing team by building and developing a world-class marketing team committed to high standards of achievement

The essential requirements of the job include

• Bachelor’s degree with 20+ years of experience OR Master’s/Doctoral degree with 18+ years of experience AND 6+ years managing people
• Requires frequent travel of up to 50% and may include some international travel
• Experience working directly with thought leaders in relevant areas is required
• Demonstrated experience in translating clinical value into marketing messages across lab, clinical/healthcare provider, health system, and patient segments
• Experience across multiple marketing functions
• Demonstrated knowledge of products and their application

It would be a plus if you also possess previous experience in:

• Strategic marketing and planning experience is preferred
• Communicates effectively and strong team player/collaborator with various internal constituents, customers, and other stakeholders
• Excellent presentation skills; able to multi-task across a broad number of products and disease states

Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.

At Cepheid, we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part of the time at the Company location identified above and part of the time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.

The salary range for this role is $210,500 – $299,900. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Given the essential job duties of this position, the employee is required to be fully vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation and applicable law.