VP Marketing

Purpose

• Develop and deliver marketing strategy, plans campaigns to achieve credit union business goals.
• Lead digital marketing efforts, ensuring consistent and optimized experience across the consumer purchase journey.
• Direct marketing measurement, analytics and reporting efforts across digital touchpoints, collaborating with IT, Data and Analytics and business stakeholders.
• Oversee marketing management process / workflow and approval processes with internal clients and stakeholders.

Dimensions

• Passionate consumer advocate dedicated to delivering relevant, valuable and personalized marketing through a seamless and easy experience.
• Committed to developing cohesive, meaningful campaigns across the purchase journey.
• Analytics minded, capable of measuring everything digital, from ROI to campaign and channel performance.
• Passionate servant leader, focused on motivating, developing and supporting a team.

Duties

• Identify, design, create, and execute market leading strategic and tactical marketing plans, promotional plans, campaigns and launch plans that:Communicate compelling value propositions

Engage, educate and retain members
Drive and support business goals

• Provide perspective, thought leadership, guidance, and professional expertise to, and drive insights for members while ensuring a deep understanding of business goals, objectives and metrics
• Lead, develop and support initiatives, messages, and activities to articulate and promote brand value and promise across the company
• Measure marketing plan and campaign performance through marketing databases and CRM systems to ensure return on investment and best use of organizational resources
• Serve as the marketing representative in the development, management, tracking and reporting for marketing project, expenses, and margin to ensure all achieve expected outcomes and meet required deadlines
• Direct digital marketing strategies and optimization efforts.
• Collaborate with internal business units / clients
• Oversee marketing project management process and approvals of all campaigns and projects.
• Assist with SECU events as needed.
• Lead and support the development of special projects as needed.
• Perform all other duties as assigned.

Requirements

• Bachelor’s degree in marketing, communications, or in related field
• 8+ years related work experience or equivalent combination of transferable experience and education in integrated marketing strategy, planning, and tactical experience with knowledge of, and experience across all marketing channels
• Experience in achieving or exceeding business objectives in a highly regulated environment
• Ability to act as a change agent; to operate with urgency; and to challenge the status quo
• Experience developing marketing strategy, using CRM, and analytics to develop and track marketing programs
• Strong strategic thinking, analytical, innovation, decision making, program and project management, and problem-solving skills
• Ability to identify, create and implement marketing and promotion plans in a strategic manager, working on budget and time deadlines and reporting on metrics
• Excellent communication, interpersonal and presentation skills with strong attention to detail
• Broad and deep knowledge of marketing promotion methods, best practices, and marketing leading techniques
• Google analytics knowledge
• Prior managerial experience
• Team player and highly collaborative

Job Environment

Office setting with physical proximity to other employees. Some background noise from other employees, copy machine, and telephone.

Physical Demands

• Must be able to comprehend and carry out verbal and written instructions.
• Job requires a substantial amount of sitting.
• Use hands and fingers to press keys on a computer keyboard to enter or retrieve information.
• Use hands and fingers to press telephone keypad and lift telephone receiver.
• Must be able to comprehend phone calls.
• Must be able to lift 5 pounds.

SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.

Disclaimer
State Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.

Job Type: Full-time

Pay: $54,144.00 - $125,848.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Raleigh, NC 27612: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 8 years (Preferred)

Work Location: Hybrid remote in Raleigh, NC 27612