Vice President, Strategy

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression, and life. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose…while having a lot of fun along the way. Working at Vuori, our goal is to create something special together. Our foundation and success are made possible thanks to incredible people, thriving culture, and an inspirational community. 

In this newly established role, reporting to the CFO, The VP of Strategy will lead the strategic plan for the brand, by partnering with executive and cross-functional leaders to drive the strategy, focus and prioritize key initiatives to enable the long-range strategic plan. This position will initially focus on the refinement and articulation of the Company’s integrated product, customer and marketing strategies.  This role will be responsible for driving the development and execution of the underlying strategic initiatives tied to customer, product and marketing and will play a pivotal role in shaping the company's long-term strategic direction, identifying emerging trends, articulating where we win and potential white space.   

The ideal candidate will possess a deep understanding of the apparel industry, exceptional analytical skills, and a proven track record in strategic planning and execution.  This person will naturally exhibit excellent collaboration and communication skills and have the ability to roll up their sleeves and come alongside business partners to solve a problem.  A strong understanding of a direct to consumer apparel business is a must.   

What you'll get to do:

• Lead and facilitate the development of our annual strategic plan to maximize growth and profitability of the company’s total revenue base and brand/product/channel portfolio.  
• Partner with the Strategic Finance team to build an integrated Long Range Plan, delivering long range top-line growth and target profitability.   
• Lead a complex high-profile portfolio of strategy projects that integrates product roadmaps and customer strategies.   
• Leveraging cross-functional resources and insights from a broad range of partners, build analysis of the competitive landscape, identifying key trends and appropriately assess global opportunities to guide strategic direction.   
• Prepare presentations and materials for the Executive Team, the Board of Directors, and other key stakeholders (both internal and external)  
• Partner with Consumer Insights team to identify themes, build brand and commercial strategies  to help realize the ambitions of our corporate Long-Range Plan 
• Drive innovation and continuous improvement by championing new ideas, process enhancements, and best practices across the organization. 
• Partner with the strategic finance function to connect long term strategic plans to the long range financial plan, connecting commercial opportunity with financial investments.   
• Foster a culture of collaboration, accountability, and excellence by providing leadership, mentorship, and development opportunities to team members. 
• Work in partnership with the leadership team, across various divisions (buying, planning, marketing, stores, ecommerce) to connect strategic, commercial, and collective business goals. 
• Excellent collaboration, communication and interpersonal skills, with the ability to effectively communicate complex information in a straightforward way to all levels of the organization 
• A visionary strategist and scaler, adept at connecting the dots between vision, the innovations and the infrastructure required to achieve it 
• Demonstrated ability to engage with and influence decision-making at all levels of the organization (CEO, ELT, Brand, Operations, functional leaders and other functional counterparts).  
• A data enthusiast who brings a very detail-oriented yet adaptable approach to problem solving with experience analyzing complex data to develop insights and make recommendations.   
• Entrepreneurial, self-starter who is comfortable with change and ambiguity and able to handle significant responsibility  
• Passion for fashion, trends, and consumer behavior. 

Who you are:

• 10+ years of experience in strategic planning, management consulting, or commercial strategy roles within the apparel or fashion industry. 
• Understands trends in retail, brand and apparel industry, aware of competitor strategies, knowledge of dynamics in both the US and a global business with globally distributed teams 
• Experience with key frameworks related to corporate strategy, brand development, commercialization, and business development. 
• Experience in designing a multi-year corporate strategy for a large, global organization and in developing and executing strategic plans for business growth required.  
• Bachelor's degree in Business Administration, Marketing, Finance, or a related field; MBA or advanced degree preferred. 
• Strong analytical skills with the ability to synthesize complex data, draw actionable insights, and develop data-driven recommendations. 
• Strategic mindset with a focus on driving results, fostering innovation, and delivering value to customers and shareholders. 
• Strong Microsoft Office skills. 

Our investment in you:

At Vuori, we’re proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $250,000 per year - $280,000 per year. This role is bonus eligible.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.