Manager, Digital Marketing - Seller Center - job 2 of 7

Position Summary...What you'll do...About Walmart MarketplaceJoin Walmart, the #1 omni-retailer in the world, and its fast-growing Marketplace business and team. The Marketplace business is our third-party seller business on Walmart.com. It is already large, growing rapidly, and a top-three strategic priority for the company. We enjoy a scrappy, startup culture and environment - but with the resources of the Fortune #1 company. Come help us grow this critically important business to Walmart.About Manager, Seller Center ChannelWalmart Marketplace is seeking a talented and experienced marketer to develop and manage Seller Center communications capabilities, including programmatic banners and inbox messaging. In this role you will develop and execute marketing strategies to engage, inform, and support our B2B seller audiences natively on the Seller Center channel - a platform where Walmart Marketplace sellers manage their accounts.The Seller Center Marketing Manager will leverage data-driven insights, A/B testing, machine learning capabilities, and advanced marketing techniques to develop and implement effective marketing. The ideal candidate will be a strategic thinker with a passion for clear, effective communication and a deep understanding of the needs of eCommerce sellers.Responsibilities:• Develop and execute comprehensive marketing strategies to engage and retain sellers on Walmart Marketplace.• Design, implement, and analyze A/B test to measure the effectiveness of marketing campaigns. Use insights to inform strategy and improve marketing performance.• Leverage machine learning models to personalize marketing efforts, predict seller behavior and improve marketing outcomes.• Manage and optimize programmatic banner campaigns to drive seller engagement and success, ensuring banners are effectively targeted and aligned with overall marketing objectives.• Develop and implement strategies for inbox messaging capabilities, facilitating effective communication between Walmart and sellers. Ensure messaging is timely, relevant, and enhances the seller experience.• Oversee the Seller Center Inbox capability, crafting and sending targeted messages to sellers. Ensure messaging is timely, relevant, and enhances the seller experience.• Work collaboratively with product teams to outline product requirements and ensure successful development of marketing capabilities in support of initiatives. Provide feedback and insights to influence product development and enhancements.• Monitor and report on key performance metrics related to seller engagement and marketing effectiveness.• Conduct market research to understand the needs and preferences of our seller audience, tailoring communications accordingly.• Develop and maintain standards and documentation for Seller Center activations.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎‎‎You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎For information about PTO, see https://one.walmart.com/notices .‎‎Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎For information about benefits and eligibility, see One.Walmart .‎Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00‎San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00‎‎‎‎‎‎‎‎‎‎Additional compensation includes annual or quarterly performance bonuses.‎Additional compensation for certain positions may also include:‎‎- Stock‎‎Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Minimum Qualifications: Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Advertising, Marketing, Working on cross-functional teams or projectsPrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America