Senior Manager, Marketing Analytics - job 11 of 18

Position Summary...What you'll do...We are seeking a highly skilled and experienced Senior Manager of Marketing Performance to join our dynamic Seller Marketing and Education team. In this pivotal role, you will shape the marketing analytics strategy and establish the operational groundwork to maximize marketing effectiveness. You will work with cross-functional partners to inform Seller Marketing, Education, and GTM strategies, optimize product marketing campaigns, and support the growth of the Walmart Marketplace platform. The ideal candidate will possess strong analytical skills, a deep understanding of product marketing metrics, and the ability to translate data insights into actionable strategies.You'll sweep us off our feet if...• You're a results-oriented and data-driven professional determined to deliver business growth through actionable insights and recommendations.• You are a strategic thinker and a problem-solver passionate about B2B marketing performance and effectiveness.• You're a cross-functional leader and collaborator capable of aligning multiple teams on a consistent approach to tracking and measuring marketing campaigns.Leadership and Strategy:• Develop and execute a comprehensive marketing performance strategy that supports marketing and GTM decision-making and optimization, aligning with overall business goals.• Collaborate with senior leadership to set performance targets and key performance indicators (KPIs) for marketing initiatives.• Partner with Product and Analytics teams to build and maintain marketing analytics data infrastructure for real-time measurement and reporting.• Develop and leverage predictive modeling and machine learning to forecast trends and seller behavior, informing marketing activations for product adoption.Data Analysis and Insights:• Oversee the collection, analysis, and interpretation of marketing data from various channels (email, SMS, in-app messaging, website, and content marketing) and campaigns.• Develop and refine attribution models to accurately assess the contribution of different marketing channels and campaigns to overall performance and business outcomes.• Partner with cross-functional stakeholders on data harmonization and governance, ensuring data accuracy, integrity, and security in all marketing performance activities.Campaign Tracking and Reporting:• Develop and implement robust tracking mechanisms for all marketing campaigns.• Ensure consistent application and management of UTM parameters to facilitate accurate tracking.• Prepare regular campaign reports for leadership and key stakeholders.Performance Optimization:• Implement and manage marketing performance dashboards, reports, and visualization tools to track and communicate the impact of various marketing touchpoints on product adoption and subsequent business outcomes (e.g., GMV, SKU count, M/B Score, Delivery Speed).• Conduct regular performance reviews and deep- dive analyses to identify areas for improvement, providing actionable insights and recommendations to improve seller reach and drive higher engagement with Marketplace tools and solutions.• Lead A/B testing and experimentation efforts to continuously refine marketing strategies and tactics.Collaboration and Influence:• Partner with Seller Marketing and GTM leaders to understand business challenges and develop data-driven solutions.• Communicate complex analytical results and insights in a clear and compelling manner to stakeholders at all levels.• Influence strategic decisions through a deep understanding of data and analytics.Data Governance:• Stay abreast of the latest trends and advancements in marketing analytics and data science.• Evaluate and recommend new tools, technologies, and methodologies to improve the team's capabilities and efficiency.• Collaborate with Analytics, Product, and Engineering teams to enhance data infrastructure and analytics platforms.Preferred Qualifications:• Bachelor's degree in a quantitative field (e.g., Statistics, Mathematics, Computer Science, Economics, or related field)• 7+ years of experience in Product Marketing Analytics in an enterprise environment• Proficiency with Business Intelligence tools such as Tableau, Looker, etc., Ad Tech/Mar Tech platforms including HubSpot, Salesforce + Marketing Cloud, Google Analytics 4, Mixpanel , etc.• Experience with marketing segmentation• Experience with high-impact AI/ML models• Experience with analysis for marketing communications channels such as email, SMS, in-app messaging is a must• B2B experience is a plus• Excellent communication and interpersonal skills, with the ability to translate complex data into actionable business insights.• Strategic thinking with strong problem-solving ability• Collaborative work ethic as partnership with stakeholders at all levels is key• Ability to move fast, in an often ambiguous and fluid environmentBeyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.About Walmart MarketplaceJoin Walmart, the #1 omni-retailer in the world, and its fast-growing Marketplace business and team. The Marketplace business is our third-party seller business on Walmart.com . It is already large, growing rapidly, and a top-three strategic priority for the company . We enjoy a scrappy, startup culture and environment - but with the resources of the Fortune #1 company . Come help us grow this critically important business to Walmart.About WalmartJoin Walmart and your work could help over 2 6 5 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement . From day one, you'll be empowered and equipped to do the best work of your life.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎‎‎You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎For information about PTO, see https://one.walmart.com/notices .‎‎Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎For information about benefits and eligibility, see One.Walmart .‎Hoboken, New Jersey US-10649:The annual salary range for this position is $108,000.00-$216,000.00‎San Bruno, California US-08848:The annual salary range for this position is $117,000.00-$234,000.00‎‎‎‎‎‎‎‎‎‎Additional compensation includes annual or quarterly performance bonuses.‎Additional compensation for certain positions may also include:‎‎- Stock‎‎Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Primary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America