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(USA) Principal, UX Designer, Content - Conversational Experiences - job 2 of 6

Position Summary...What you'll do...Principal, UX Content Designer - Conversational ExperiencesAbout the TeamJoin our award-winning design team and help us shape the future of retail. Our Design team builds products to enhance the lives of millions of customers across the globe. Walmart Design is innovating the future of shopping, and each member of our team plays a pivotal role in shaping the way people engage with our products and services.The eCommerce design team works to unify retail experiences for customers as they interact with Walmart online, in our apps or visiting our stores. If you are motivated by complex challenges and want to build the future of commerce , a Design role at Walmart could be what you've been looking for.As a Principal Con tent Designer - Conversational Experiences , you'll set the vision for the best customer and assistant experiences and collaborate closely with cross-functional partners. You will use your knowledge of NLU, NLP, GenAI and Design Thinking process to collaborate with partner teams, facilitate conversations, create concepts, frameworks, training material, run design sprints and build rapid prototypes to leverage the collective creativity. You'll employ your great strengths in storytelling to present your vision and design rationale in a compelling, convincing manner to cross-functional partners and the leadership team. While working with partners to determine a shared plan forward that balances business and technology considerations, you'll craft experiences that are intuitive to use and accessible for all.You'll sweep us off our feet if you have...• Experience working with NLU, IVR or GenAI models.• You have a strong point of view and are an effective champion for design and inclusive experiences.• A demonstrable track record working cross-functionally with shipping successful products in a fast-paced environment. You thrive in an ever-changing environment.• A strategic mindset and a system s thinking approach to taking the complex and make it simple.• Ability to produce great work in short timeframes , multi-task across different projects and platforms and adapt to the ever-changing priorities of the business.• Experience facilitating workshops and aligning stakeholders through your cross-functional teams.• Comfort with ambiguity and ability to motivate teams and partners.• Find joy in leading by doing. You inspire, coach, and contribute to our team culture.You'll make an impact by:• Designing at the highest level of craft for a broad population of Walmart customers.• Leading a program of work and collaborating seamlessly with cross-functional partners through delivery.• Creating the conversational strategy and setting the design direction for the program that delivers on the user needs and business goals.• Actively soliciting feedback from peers and cross-functional stakeholders though the product design lifecycle.• Engaging the design research team at the right points during the design process to ensure the right insights inform the work .• Rapid prototyping and experimenting in a fast-paced environment.• Multitasking across different projects and adapting to changing priorities.• Creating scalable experiences in partnership with our Design System s team.• Communicating effectively with kindness and empathy.• Collaborating seamlessly with cross-functional partners.• Staying up to date with the latest trends, in and out of retail.Preferred qualifications:• Degre e in Communications, Digital Design , or similar• 7 + years of experience in conve rsation design , UX content or copywriting.• Have a fantastic portfolio of elegant design solutions.• Excellent written and verbal communication.The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.#experiencedesAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .The annual salary range for this position is $143,000.00-$286,000.00Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include:- StockMinimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Option 1: Bachelor's degree in UI/UX design, graphic design, visual communication, product design, computer science, information technology, or related area and 5 years' experience in UI/UX, interactive and visual design, electronics art, multimedia design, or related area. Option 2: 7 years' experience in UI/UX, interactive and visual design, electronics art, multimedia design, or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Design certification (for example, IDEOU - Foundations in Design Thinking Certificate), Driving product development in a user experience area, Master's degree in UI/UX Design, Interactive and Visual Design, Product Design, or related area, Related industry experience (for example, retail, supply chain, eCommerce, healthcare), UI/UX, Interactive and Visual Design, Electronics Art, Multimedia Design, or related area, We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart's accessibility standards and guidelines for supporting an inclusive culture.Masters: Architecture, Masters: Artificial Intelligence, Masters: Business, Masters: Cognitive Science, Masters: Computer SciencePrimary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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$143000K
$286000K

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What You Should Know About (USA) Principal, UX Designer, Content - Conversational Experiences, Walmart

Join Walmart as a Principal, UX Designer - Content for Conversational Experiences in beautiful Palo Alto, CA! Here, you'll be at the forefront of an award-winning design team, crafting delightful and intuitive interactions that enhance the shopping experience for millions. If you're driven by complex challenges and have a passion for creating innovative solutions, this role could be your perfect fit. You’ll collaborate with cross-functional partners and leverage your expertise in natural language understanding (NLU) and generative AI to design compelling assistant experiences. Your storytelling skills will shine as you present your visionary designs to leadership while maintaining a focus on user needs and business goals. This role is not just about creating great experiences; it's about leading design efforts, facilitating workshops, and building relationships across teams. If you're up for the challenge of making eCommerce smarter and more accessible for all, and if you thrive in fast-paced environments filled with ambiguity, then this opportunity is tailor-made for you. Together, we can shape the future of retail and make shopping a seamless experience for everyone!

Frequently Asked Questions (FAQs) for (USA) Principal, UX Designer, Content - Conversational Experiences Role at Walmart
What are the responsibilities of a Principal, UX Designer - Content for Conversational Experiences at Walmart?

As a Principal, UX Designer - Content for Conversational Experiences at Walmart, your primary responsibilities include leading the design vision for user and assistant experiences, collaborating with cross-functional teams, and creating concepts and prototypes. You’ll be at the helm of conversational strategies that prioritize customer needs while aligning with business goals. Furthermore, you'll facilitate workshops, gather feedback, and actively participate in the design research lifecycle to enhance the overall effectiveness of the solutions you develop.

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What qualifications do I need to apply for the Principal, UX Designer position at Walmart?

To apply for the Principal, UX Designer - Content for Conversational Experiences role at Walmart, you typically need a bachelor's degree in a field like UI/UX design or communications, alongside 5+ years of relevant experience. Alternatively, you could qualify with 7+ years of hands-on experience in UX or interactive design. Familiarity with NLU, AI technologies, and a strong portfolio showcasing your design expertise will significantly enhance your application.

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How does Walmart support the professional growth of its Principal UX Designers?

Walmart is committed to the professional growth of its employees, including Principal UX Designers. The company offers various educational benefits through the Live Better U program, which provides access to higher education and vocational training. Additionally, collaborative opportunities across departments encourage skill enhancement and professional development within your role, ensuring that you have the tools necessary to thrive and innovate in the fast-evolving eCommerce landscape.

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What tools and technologies should I be familiar with as a Principal, UX Designer at Walmart?

As a Principal, UX Designer - Content for Conversational Experiences at Walmart, familiarity with design thinking tools, prototyping software, and user experience research methodologies is essential. Knowledge of NLU and AI technologies will be vital for shaping conversational experiences. Proficiency in collaboration platforms and feedback tools is also necessary to facilitate cross-functional teamwork, enabling you to streamline design processes effectively.

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What is the company culture like at Walmart for design roles?

The company culture at Walmart, especially within design roles, encourages creativity, collaboration, and inclusivity. You'll find an environment that values diverse perspectives and innovative ideas, fostering an atmosphere where team members inspire each other to take risks and experiment with new concepts. Walmart promotes a healthy work-life balance and provides opportunities for community engagement and professional development, making it a great place for passionate designers to thrive.

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Common Interview Questions for (USA) Principal, UX Designer, Content - Conversational Experiences
Can you describe your design process when working on conversational experiences?

When discussing your design process for conversational experiences, outline your approach, beginning with user research to gather insights into user needs and pain points. Next, mention how you develop user personas and scenarios that inform your design decisions. Discuss prototyping methods you often use, such as low-fidelity sketches or wireframes, before moving onto high-fidelity designs. Finally, explain how you gather and implement feedback during the iterative process to fine-tune the experience before final deployment.

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What strategies do you use to collaborate with cross-functional teams?

To effectively collaborate with cross-functional teams, I emphasize open communication and active listening. I often initiate kickoff meetings where team members share their goals and expectations. I utilize collaborative tools to ensure everyone has access to project updates. Additionally, I foster relationships through regular check-ins and stakeholder workshops, ensuring alignment and transparency throughout the design process. This holistic approach enhances teamwork and helps achieve the best outcomes.

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How do you prioritize user needs in your designs?

Prioritizing user needs in my designs starts with thorough research, including usability testing and user interviews. I synthesize these insights to identify key pain points and needs, translating them into design requirements. Using frameworks like empathy mapping helps me keep the user perspective at the forefront of my decision-making. I utilize iterative testing throughout the design process to validate assumptions and follow up with feedback from real users, ensuring that the final product aligns with their needs.

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Tell us about a challenging UX design project you've worked on.

One challenging UX design project I worked on involved creating a conversational AI interface for a complex retail application. The challenge stemmed from the need to balance user engagement with technical feasibility. I approached this by conducting extensive user research to identify key phrases and intents, iteratively refining the design based on testing. Collaborating closely with developers helped bridge the gap between design and functionality, ultimately leading to a successful product launch.

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How do you handle feedback on your designs?

I view feedback as an essential part of the design process rather than criticism. I actively solicit feedback from colleagues, stakeholders, and users at multiple stages of the project. When receiving feedback, I take notes to ensure clarity and reflect on the suggestions before deciding on the next steps. This iterative approach not only improves my designs but also fosters a culture of openness and collaboration within the team.

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What experience do you have with generative AI and its application in UX design?

I have worked with generative AI in developing conversational interfaces where its capabilities can enhance user interactions. My experience includes exploring various NLU models to create natural and intuitive responses in chatbots. In designing for these experiences, I focus on user scenarios where generative AI can provide contextual assistance, ensuring that the user experience remains seamless and valuable while fostering engagement within applications.

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How do you stay updated with design trends in the industry?

To stay updated with design trends, I make a point to follow influential design blogs, industry publications, and join relevant webinars and workshops. Networking with other professionals at conferences and participating in design communities helps me exchange ideas and best practices. Additionally, I routinely experiment with new tools and technologies in my projects to remain at the forefront of UX design innovations.

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Describe an instance where you led a project to success.

In a recent role, I led the development of a comprehensive UX strategy for a new product line. I started by assembling a cross-functional team and establishing clear project goals. Through effective facilitation of brainstorming sessions, we generated several innovative concepts aligned with user needs. Managing timelines and ensuring consistent communication kept the project on track, leading to a successful launch, positive user feedback, and engagement metrics that exceeded expectations.

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How do you ensure accessibility in your designs?

Ensuring accessibility in my designs begins with understanding the Web Content Accessibility Guidelines (WCAG) and integrating these principles from the onset of the design process. I use tools to evaluate color contrast and alternative text for images, ensuring that visually impaired users can engage with the content. Additionally, I advocate for user testing with diverse groups to gather insights on accessibility needs, making iterative changes based on their feedback to create inclusive experiences.

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What is your approach to rapid prototyping?

My approach to rapid prototyping involves creating quick, low-fidelity mockups that allow for immediate feedback and iterations. I leverage tools like Sketch or Figma to build interactive prototypes that can be tested with users. This process enables me to explore multiple design possibilities and refine them based on user interactions. I prioritize validating ideas early to direct development toward solutions that truly address user needs.

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December 3, 2024

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