(USA) Senior Manager, Marketing Operations - job 5 of 7

Position Summary...What you'll do...While it's important that Walmart continues to drive the day-to-day business and focuses on serving our customers today, it's also critical we're looking ahead to the customer and business needs of tomorrow. Walmart Business is a newly created group designed to do just that. This is a multi-billion-dollar opportunity rooted in leveraging existing Walmart assets, building new capabilities, innovating business models, and laying the groundwork for a sizeable new business.The organization is currently seeking a Senior Manager, Marketing Operations who has a passion for Marketo, marketing operations, and email strategy. The individual in this role will be customer-centric and focus on building new and improving existing email marketing processes to reach SMB, enterprise, and institutional buyers.The ideal candidate will have 6+ years of immersive experience in Marketo, have demonstrated experience in email campaign strategy in a B2B market, and have strong execution skills. Experience operationalizing processes, optimizing campaigns, and finding actionable insights from prospect and customer behavior is critical. Preferred skills include experience with marketing automation, email marketing, content marketing, and agency management.It's an exciting time to join us as this team is just forming, offering the chance to influence the culture and behaviors. You'll have the chance to be an intrapreneur and build something truly impactful from the ground up-all while being backed by the strength of Walmart and having access to the assets of the world's largest omnichannel retailerYou'll make an impact by:• Overseeing email-driven marketing strategy• Guide digital and performance marketing strategies specific to B2B customers• Advance the prospect and customer journey• Foster a data-driven, customer-first testing discipline and focus on innovation• Track and review performance to generate recommendations based on learnings, established best practices and competitive landscape• Understand the drivers of customers, sales and GMV that impact the business and partnering with Strategy, Product and Engineering to build business cases• Work with internal and external agencies to design and execute against marketing and commercial initiatives• Work with marketing execution partners on the development of creative assets and a robust creative testing roadmap• Be a customer advocate - champion consistent and seamless user experiences across all assets and channels• Accelerate inbound revenue, inbound pipeline lead generation, and increase brand awareness for our B2B group• Identify KPIs, set goals that align to business objectives, and continuously monitor and measure performance to drive revenue and demand• Bring forth strategic guidance to build a world-class user experience for both existing B2B customers and new prospects• Identify, execute, and analyze high-impact pilotsYou'll sweep us off our feet if...• You have experience in multiple facets of digital marketing• You are passionate about the customer journey• You have a deep interest in building a new business from the ground floor• You have ability to think big and act practically to go from concept to execution• You have an analytical ability to synthesize information, triangulate findings, and create data-driven insights• You have substantial experience in digital campaign design and execution, performance metrics and campaign optimization• You continually seek to understand customer needs, transforming insights into action, and leading breakthrough initiatives• You are attuned to the competitive landscape, particularly in ecommerce, mobile and social• You have experience working in cross-functional teamsAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎‎‎You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎For information about PTO, see https://one.walmart.com/notices .‎‎Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎For information about benefits and eligibility, see One.Walmart .‎The annual salary range for this position is $90,000.00-$180,000.00‎Additional compensation includes annual or quarterly performance bonuses.‎Additional compensation for certain positions may also include:‎‎- Stock‎‎Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, or related field and 2 years' experience in marketing operations, business management, or related field OR 4 years' experience in marketing operations, business management, or related field.2 years' experience in strategic sourcing and procurement.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing or advertising agency managementPrimary Location...2501 Se J Street Ste B, Bentonville, AR 72712-7761, United States of America