Associate Director, Audience Strategy

• Develop first party data acquisition strategy, evaluating client landscape and working directly with key stakeholders (client & agency) to identify existing available data to develop holistic data strategy. 
• Lead the creation of audience strategy for retention, acquisition, and opportunistic white space to deliver growth. 
• Create audience insights, market, and audience sizing, leading to audience creation/ segmentation to support growth strategy. 
• Create test & learn agenda in partnership with planning, investment, and activation teams. 
• Monitor and analyze campaign performance data to provide insights and potential optimization recommendations for improving audience targeting and activation.
• Lead creation of hypotheses, use cases, roadmap to implement all changes to future proof the business based on potential deprecation of third-party cookies or other changes in tracking. 
• Identify and evaluate most relevant data sources (survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location…), data-driven solutions and technology partners (identity, CRM, CDP…).
• Identify data gaps/requirements to continue elevating client’s deliverables. 
• Update clients about industry trends/changes impacting audience strategies. 
• Collaborate cross-functionally with creative, activation and analytics teams to ensure audience strategies are aligned with overall campaign goals.
• Leverage WM, GroupM, WPP partners and data-driven capabilities to uncover additional client opportunities for organic growth, pilot testing, etc.

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience.
• 5 to 8 years of work experience in audience and data strategy applicable to marketing and/or media. 
• Extensive knowledge about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM …) 
• Proven track record of using advanced audience analytics, segmentation and targeting techniques to drive measurable campaign performance.
• Strong analytical, critical thinking, and problem-solving skills. 
• Strategic Thinker & Doer.
• Strong speaking and written professional communication skills. 
• Ability to thrive in a fast-paced and deadline-driven environment. 
• Growth mindset, exhibits curiosity and excitement to learn. 
• High sense of accountability and ownership. 
• Collaborative with a partnership mindset.

 The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.