Marketing Analyst

This is a hybrid position based in our Boston, MA office (Monday - Thursday onsite, Friday remote).We are hiring for multiple Marketing Analyst & Senior Marketing Analyst positions as a part of this job posting, there will be a consolidated interview process and placement will be based on experience, & best fit.Our Marketing team drives growth for Wayfair on every major advertising platform. We aren’t your standard marketers: we own the strategy, P&L, and roadmaps for our portfolio of cutting-edge and in-house-built marketing and AdTech products. We leverage deep quantitative analytics and technology to acquire high-potential customers and engage them to come back again and again. We have petabytes of data at our fingertips, which we utilize to build algorithms and automated solutions to take our “Zillion things home” offering and personalize it to each and every customer.Our marketing analysts drive roadmaps, plan execute strategy, and perform deep data analysis to inform our strategic decision making. This is all in support of validating hypotheses before partnering with engineering and data science to implement solutions at scale. They work on highly cross functional initiatives, building capabilities across all brands (Wayfair, AllModern, Joss & Main, Birch Lane, Perigold) and geographies (North America, Europe) while owning a specific marketing channel. Collectively these our marketing channels spend over a billion dollars annually and marketing analysts are a critical part of their success, driving the decisions and spend allocation at a highly granular level.What you'll do:• Develop and implement scalable marketing strategies that drive customer acquisition, engagement, and retention.• Create novel targeting and segmentation approaches to acquire new customers and bring existing customers back, then partner with data science and engineering teams to launch across marketing channels and geographies.• Dive deep analysis into performance metrics to derive insights, identify opportunities, and optimize campaigns across platforms like Google, Bing, and other search engines.• Design and execute A/B tests to refine and optimize ad copy, landing pages, and biddingstrategies.• Drive operational excellence through real time monitoring, alerting and automation to ensure a rapid response to changes in competitive dynamics and customer behaviors• Collaborate directly with and regularly provide updates on progress to channel, brand, and leadership across North America and Europe.What You'll Need:• Bachelor’s degree with a quantitative and/or analytical focus (Economics, Mathematics, Statistics, Physics, Engineering, etc... )• Proficiency or willingness to learn the SQL coding language for extracting and manipulating data at scale.• 1-3+ years of professional experience in an analytical and/or strategic role role• Strong quantitative experience, with the ability to generate insights and solutions or build a story and strategy from large data sets.• Excellent critical thinking and verbal and written communication skills - ability to break down and communicate complex ideas in order to influence cross-functional stakeholders.• An ownership mindset with the ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude• A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thriveAbout Wayfair Inc.Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us