Senior Associate, TV Marketing

Location:

Boston, Massachusetts

Category:

Marketing Strategy & Analytics

Requisition ID:

241920

Job Description

This role reports into our Boston office Monday-Thursday (remote flexibility on Friday).

Wayfair is seeking an entrepreneurial and action-oriented Senior Associate, TV Marketing. This role will play a critical role in Wayfair’s growth strategy and competitive positioning by working cross-functionally to drive results with internal and external business partners. The candidate should be endlessly curious, and thrive in fast-paced and collaborative environments. This is an ideal opportunity for candidates who are interested in entering the technology and e-commerce space, developing hands-on experience in the TV advertising industry, and working closely with core business functions to drive real impact and results.

Our Marketing team drives growth for Wayfair on every major advertising platform. We aren’t your standard marketers: we own the strategy, P&L, and roadmaps for our portfolio of cutting-edge and in-house-built marketing and AdTech products. We utilize data to acquire high-potential customers and engage them to come back again and again. We drive profitable top line revenue by investing marketing dollars where they will provide the greatest return for the business and leverage our understanding of the customer to impact the overall business strategy. You’ll be tasked with managing a multi-million dollar budget, helping to drive efficient media buying, and devising new testing strategies to grow the business.

As a Senior Associate, TV Marketing, you will work directly with a portfolio of TV network partners to negotiate and plan best-in-class TV campaigns. You’ll have day-to-day ownership over media plans and buying processes, work cross-functionally with creative and other marketing channels to manage and launch large-scale TV campaigns.

What You’ll Do:

Own, analyze and execute strong TV media plans
Analyze program performance, identify trends, and create opportunities for improvement while reacting to deviations from the original plan quickly and strategically
Partner with our analytics teams to refine our brand measurement approach, linking brand health metrics to performance
Define, pilot, and rapidly iterate testing initiatives across program optimization and creative, with an understanding and strategic view of all internal/external variables
Partner with and leverage internal teams, including, Business Intelligence and Creative to help drive agenda and implementation

What You’ll Need:

3-5+ years of experience in and around TV media buying preferred
Strong consultative skills: ability to work effectively and persuasively with a highly cross- functional group of business partners
Strong business acumen: ability to understand how various parts of the business interact; can identify and approach problems from a customer perspective
Proficient analytical and quantitative skills: ability to take data and turn into actionable insights
Exceptional problem-solving and execution skills: ability to make decisions, reprioritize tasks, and draw conclusions in the face of ambiguity
Excellent written and verbal communication skills
Proficient with Microsoft Excel

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.