SEO Specialist

As an SEO Specialist at Wayflyer, your primary responsibilities will include scaling our organic traffic through programmatic SEO initiatives, optimizing website performance through CRO experiments, and monitoring technical SEO aspects such as crawlability and page speed. You'll also be expected to analyze website data to uncover insights that aid in improving lead conversion rates. Your proactive involvement will be vital in owning the organic growth metric and developing effective strategies tailored to our business goals.

To excel as an SEO Specialist at Wayflyer, candidates should have at least 3 years of experience in SEO, ideally within a B2B or eCommerce context. A strong proficiency in programmatic SEO, technical SEO practices, and tools such as Ahrefs and SEMrush is essential. Familiarity with conversion rate optimization (CRO) tools is beneficial. Candidates should possess an analytical mindset and a strong track record of leveraging data to inform strategies and measure outcomes effectively.

Collaboration is key at Wayflyer. Our SEO Specialist works closely with the Content Specialist to ensure web pages align with user intent and high-value keyword targeting. Additionally, you'll partner with Marketing Ops and Demand Generation teams to align organic traffic strategies with lead generation efforts, ensuring a cohesive approach to driving growth and improving overall performance.

An SEO Specialist at Wayflyer should be well-versed in various SEO tools, including Ahrefs, SEMrush, Screaming Frog, and Google Analytics/Search Console. These tools will aid in conducting site audits, tracking performance metrics, and analyzing competitive landscapes. Experience with CRO tools like Optimizely and Google Optimize would also be advantageous in enhancing user experience and boosting conversion rates.

Wayflyer offers a range of fantastic perks and benefits for our SEO Specialist, including the chance to work remotely abroad for up to 60 days a year, 25 days of annual leave, and comprehensive medical insurance. We also provide an employee assistance program, life and critical illness cover, a pension plan, generous parental leave policies, and an equity scheme to share in our success. We prioritize a healthy work-life balance and employee well-being.

To increase organic traffic, I would first conduct a thorough analysis of the current website performance and identify high-value keywords. I would then develop a comprehensive programmatic SEO strategy, focusing on scalable content creation, optimized landing pages, and robust internal linking. Collaborating with content creators for engaging and optimized content will also be key in driving organic visibility.

Monitoring SEO campaigns effectively involves utilizing tools like Google Analytics and SEMrush to track organic traffic, keyword rankings, and conversion rates. I would set up relevant KPIs, conduct regular performance audits, and analyze data to draw actionable insights. This allows me to pivot strategies quickly and enhance areas that may not be performing as expected.

Certainly! One significant technical SEO issue I resolved was related to site crawlability. After conducting a site audit, I discovered that some important pages had unintentionally been blocked by the robots.txt file. I promptly updated the file and implemented proper XML sitemaps, leading to improved indexing and increased organic traffic as those pages gained visibility.

My experience with programmatic SEO includes developing scalable content strategies and dynamic landing pages focused on targeted keywords. I have successfully implemented techniques that automate content generation for high-volume keywords, allowing for efficient scaling of organic traffic while also ensuring quality and relevance for users.

My process for keyword research starts with identifying the overall business objectives and target audience. I then use tools like Ahrefs and SEMrush to discover keyword opportunities, analyzing search volume, difficulty, and user intent. I prioritize a mix of short-tail and long-tail keywords to build a balanced strategy that drives both traffic and conversions.

I regularly follow industry blogs, attend webinars, and participate in SEO forums to stay abreast of trends. Blogs from Moz, Search Engine Journal, and Google’s official webmaster guidelines are part of my routine. Engaging with the SEO community also helps me gather insights and share experiences with fellow professionals.

Content is at the heart of any effective SEO strategy. It not only helps in keyword targeting but also enhances user engagement and satisfaction. My approach involves collaborating closely with content creators to ensure each piece aligns with user intent, employs optimized keywords, and answers user queries, which ultimately aids in improving search visibility and conversion rates.

My approach to A/B testing would include defining clear objectives, such as improving conversion rates or reducing bounce rates. I would create two versions of the landing page with one variable changed, like the CTA button color or headline wording. After launching the test to a significant portion of users, I'd analyze the engagement data to determine which version performed better and iteratively implement improvements based on those findings.

The most important metrics for tracking SEO success include organic traffic growth, keyword rankings, click-through rates (CTR), and conversion rates from organic sources. Additionally, monitoring bounce rates and user engagement metrics will give valuable insights into the effectiveness of our SEO strategies and content quality.

In the event of negative SEO impacts from competitors, I would first conduct a comprehensive analysis of the backlinks pointing to our site using tools like Google Search Console. I would disavow any harmful links and closely monitor our own link-building efforts. Maintaining quality content and genuine user engagement ensures we retain our audience, and promptly addressing any issues helps mitigate long-term impact.