Senior Editor

Senior Editor, Brand – New YorkWe are seeking a dynamic and motivated writer, editor, and content strategist to work with a team of graphic designers, social media managers, and integrated media specialists on behalf of our major Consumer clients.This person will work with internal team members and clients to determine client objectives and develop and activate a comprehensive, multi-channel content strategy to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline, be familiar with digital storytelling across earned, owned, and paid media — subject matter expertise in Lifestyle is preferred.The Ideal Candidate Would Have:• 5-7 years of editorial experience at an agency, media or online publishing company• A proven track record of working under daily, weekly, and monthly deadlines• Excellent editing, writing, and grammatical skills• A keen sense of news value and editorial judgment, especially in the Consumer Goods beat• Subject matter expertise in the Consumer Goods industry is a preferred• Experience writing, reporting and interviewing• Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars• Ability to develop creative story ideas and an eagerness to execute them• Be able to write sharp, engaging copy on a variety of Consumer Goods topics, in a variety of voices for different audiences and in a variety of content types• Knowledge of multimedia storytelling• A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues• Can communicate effectively with clients and internal team members• Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.).What You Will Do:• Analyze Consumer client objectives and audiences to determine content channels, and types.• Create editorial workflows, develop content calendars, and report on content results.• Generate and help produce story and content packages (blog posts, though leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts and whitepapers).• Edit and help oversee editorial calendars — both for websites and social channels.• Edit stories from freelancers and others for publication on the web.• Develop and write short-form copy for social posts across multiple channels.• Produce content in CMS such as WordPress.• Manage analytics and reporting on web content.• Contribute story ideas – from pitch to execution – for multiple digital platforms.• Coordinate with other departments and teammates, such as art, media buying, social media and more.The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:• Medical• Dental• Vision• 401k (with employer match)• Tuition Reimbursement• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul• MyDays – Flexible holiday schedules• Short-Term Disability• Paid Employee Family Leave• Family Building BenefitNYC Salary range: $80,000 - $110,000Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.