Website SEO Specialist

Freebirds World Burrito is seeking a Website Specialist who will play a vital role in optimizing Freebirds’ online presence, driving traffic through search engine optimization, and enhancing user experience with the key goal of driving digital sales.

As our Website Specialist, you'll exert your digital knowledge like a pro and manage multiple cross-functional projects with ease. Your mission? To improve SEO across our marketplaces and be the ultimate expert in all things SEO. Join us as the Website Specialist and shape our brand voice, boost organic search visibility, and create captivating, search engine optimized content that dazzles our target audience. Get ready to kick-start your career as you increase rankings on major search networks and drive our online success!

We run on an EOS, where everyone is working towards the same goals. All positions focus on key quarterly objectives and accountabilities. The main accountabilities for this job are:

1. Website Management

2. Search Engine Optimization

3. Beta Testing

The single most impactful metric this position will impact is to increase organic website traffic.

Our Mission, Vision, and Values:

• Mission: To deliver Craveable food and It’s Your World service to every guest as One Tribe.
• Vision: To be the largest, most loved burrito brand in Texas.
• Values: Teamwork, Relentlessness, Integrity, Best in Class, Empowerment “TRIBE.”

Responsibilities:

Website Management: Manage and maintain the website, ensuring it remains visually appealing, user-friendly, and up-to-date with relevant content and media elements.

• Develop engaging landing pages to support marketing and promotional campaigns, while adhering to SEO best practices to optimize conversion rates.
• Proactively work with internal and external teams to create, manage, and maintain content for the website, including product descriptions, selling copy, images, videos, pricing, and promotions.
• Work closely with the Creative agency on assets needed for the website, ensuring all campaigns adhere to brand standards.

SEO: Implement and execute search engine optimization strategies to increase the website's organic traffic, improve search rankings, and maximize its visibility on various search engines.

• Conduct comprehensive keyword research to identify relevant and high-performing keywords that can enhance the website's organic traffic and improve search engine rankings.
• Optimize the website's backend elements, including meta tags, headers, and URL structures, to align with SEO best practices and improve its search engine visibility.
• Continuously identify new SEO opportunities, techniques, and industry trends to enhance the website's visibility and maintain its competitive edge in search engine results.
• Provide regular reports on key SEO metrics, website traffic, and keyword performance to track progress and make data-driven decisions for ongoing optimization efforts.

QA & Beta Testing: Conduct thorough testing of website updates, new features, and promotions to ensure a seamless user experience and identify any potential issues or bugs.

• Test website updates and new features to ensure they function correctly and deliver a seamless user experience across various devices and browsers.
• Verify the functionality and accuracy of promotions, discounts, and special offers on all channels to ensure they are working as intended and contributing to the overall user experience.
• Work closely with the website developers to ensure all bugs are fixed in a timely manner.

Requirements:

• Preferred: Bachelor's degree in Marketing, Communications, or a related field.
• Preferred: Minimum of 2 years of hands-on experience in website management and SEO.
• Experience with eCommerce or digital product management
• Solid understanding of SEO principles, keyword research, on-page optimization, and link-building strategies.
• Up-to-date knowledge of search engine algorithms, ranking factors, and experience in conducting keyword research and SEO copywriting.
• Strong copywriting skills with a keen eye for detail and the ability to produce engaging content.
• Demonstrated experience in creating landing page layouts, visual content, and graphical elements to enhance user engagement.
• Familiarity with content management systems (CMS) and basic HTML/CSS knowledge for website updates and optimization.
• Proficiency in using SEO tools, such as Google Analytics, Google Search Console, SEMrush, or similar platforms.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations.

Why work for Freebirds?

• Medical, Dental, Vision, and Life Insurance
• HSA with $1000 Match per year
• PTO + 14 paid holidays
• Paid Parental Leave
• 401K Eligible after 3 months
• FSA & Pet Insurance Options
• Free Access to company Gym
• Ticket, event, and gym partnership discounts
• Free Burritos!!!

ABOUT US:

Working at Freebirds is about more than serving great food. It’s an inclusive place, where our Tribe and guests come first. Today, we have over 60 restaurants in Texas and are 1400 employees strong. We have rapid growth ahead and plan to double in size by 2025. Together, we work towards our Vision, which is to be the largest, most loved burrito brand in Texas. We hire for our Values: Teamwork, Relentlessness, Integrity, Best in Class, and Empowerment. And every day we work towards our Mission to deliver Craveable Food and It’s Your World Service to every guest as one Tribe.

As part of the interview process, Freebirds requires reference checks from previous supervisors.