Marketing Manager - Filipino Market

As a Marketing Manager for the Filipino Market at Weee!, you will manage the Filipino marketing team and execute campaigns across all channels. This includes overseeing branding, lifecycle and offsite marketing, social media, performance marketing, and collaborating with various internal teams to create integrated marketing campaigns. Additionally, you'll be responsible for managing the marketing budget and planning promotional campaigns.

To get the Marketing Manager role at Weee!, you should have at least 4 years of experience in multifaceted marketing roles, especially in lifecycle, social media, and performance marketing. Native proficiency in Filipino/Tagalog is a must, alongside good English skills for copywriting. You should also have experience managing teams and a solid understanding of digital advertising metrics.

Success in the Marketing Manager position at Weee! means effectively building a strong Filipino brand presence, achieving optimal customer acquisition costs, and delivering robust marketing campaign results. You'll also need to stay current with marketing trends and technologies to adapt and refine strategies accordingly.

The Marketing Manager contributes to Weee!'s growth by leading targeted marketing campaigns that resonate with the Filipino community, optimizing the marketing budget for maximum efficiency, and leveraging data analysis to inform marketing strategies. Your role will directly impact our efforts to expand our customer base and enhance our brand visibility.

At Weee!, a Marketing Manager can expect a comprehensive health insurance package, a competitive salary range between $105,000 and $135,000, a 401k with a 4% company match, equity options, bonuses, and additional perks like a mobile stipend. You'll enjoy vacation, sick days, and holiday time off as well.

When answering this question, highlight specific campaigns you’ve run across various channels, explaining how you integrated messaging and metrics to achieve results. Use examples to illustrate your ability to manage and coordinate campaigns effectively.

Explain the key performance indicators (KPIs) you focus on, such as customer acquisition costs, conversion rates, or ROI. Highlight tools or methods you use for tracking performance, and share a past example where you analyzed data to refine your strategies.

Emphasize cultural understanding and tailoring marketing approaches to resonate with the community. Discuss specific marketing tactics like localized social media campaigns or partnerships with Filipino influencers to build authenticity and engagement.

Discuss your leadership style and methods of fostering open communication, setting clear expectations, and utilizing project management tools. Use an example of a project where team collaboration led to success.

List the tools you have experience with, such as Klaviyo for email marketing or design tools like Adobe Photoshop and Canva. Illustrate how these tools have helped you in past campaigns, particularly in optimizing outcomes.

Share a specific situation where you faced hurdles during a project, detailing how you overcame them. Focus on your decision-making process and the final results, demonstrating resilience and problem-solving skills.

Mention the resources you utilize, such as industry blogs, webinars, or networking events. You can talk about how applying the latest trends has benefited your previous roles.

Explain how you analyze past performance and set priorities based on data insights. Discuss how you balance spending across different channels while measuring their outcomes to ensure the best use of the budget.

Provide a detailed example that includes the campaign's objective, target audience, channels used, and the metrics that showcase its success. Make sure to highlight your role in the project.

Show your familiarity with Weee! by discussing its role in the industry, its focus on diverse ethnic groceries, and how its mission aligns with your values. Mention any recent news or achievements of Weee! that caught your attention.