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Channel Marketing Manager

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

This role reports directly to the Vice President of Channel Sales for the Americas.  This candidate should be passionate about the channel and have a strong knowledge in partner programs, processes, and platforms to support channel marketing.  History of working with distribution partners, DMR’s, and system integrators is a must. 


Day-to-Day Responsibilities:
 

  • Maintain MDF budget. 
  • Evaluate marketing spend request and approve.
  • Enter and approve marketing programs into tool. 
  • Collaborate with sales leaders, channel account managers, channel operations, and regional marketing on strategic initiatives that drive partner loyalty and growth of sales.
  • Plan and host partner-facing events including partner conferences and webinars.
  • Provide support and answer partner marketing inquiries.
  • Track and report on the effectiveness of all partner marketing activities
  • Represent the company at various channel partner events.

Qualifications

  • Bachelor's Degree required, advanced degree in marketing or related disciplines preferred.
  • 7+ years of channel marketing and/or communications experience
  • Strong written and verbal communication skills
  • Digital Marketing experience
  • Excellent presentation skills
  • Knowledgeable in the channel with experience in partner and distribution marketing
  • Previous sales experience a plus
  • A self-motivated, critical thinker who can define, drive, and deliver on objectives and is motivated to succeed.
  • Ability to create and deliver high-impact field-facing content.
  • Ability to travel up to 15%

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

#LI-RG1

Compensation & Benefits Details

  • An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
  • The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.  This range may be modified in the future.
  • You will be eligible to participate in Western Digital’s Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.  Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.
  • We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
  • Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
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CEO of Western Digital
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David Goeckeler
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At Western Digital, we believe in the promise of data and we’re redefining how the world keeps and leverages it. We power the technology and develop the solutions that transform the possibilities of data into reality. At every step, we innovate wi...

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Full-time, on-site
DATE POSTED
November 23, 2024

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What You Should Know About Channel Marketing Manager, Western Digital

As a Channel Marketing Manager at Western Digital in Milpitas, CA, you're stepping into a role that’s truly at the heart of tech innovation. With a passion for channel marketing, you’ll be instrumental in crafting strategies that not only drive partner engagement but also boost sales across a range of products from the WD® and SanDisk® brands. In an environment celebrating problem-solving, you'll collaborate daily with sales leaders and channel operations to ensure marketing programs resonate with partners. Your keen understanding of marketing spend and liquid management of the MDF budget will help you navigate the dynamic landscape of channel programs with both confidence and creativity. Hosting engaging partner-facing events is just part of your toolkit that will strengthen relationships and foster loyalty. If you’ve got the experience working with distribution partners and a collaborative spirit, Western Digital is eager to propel you into a future where you make tangible impacts. You’re exactly who we're looking for to help shape strategies that respond to today’s ever-evolving challenges and help customers achieve extraordinary things using advanced storage solutions. Join us in making the impossible, possible. You and Western Digital, that’s the next BIG thing in data action!

Frequently Asked Questions (FAQs) for Channel Marketing Manager Role at Western Digital
What skills are essential for a Channel Marketing Manager at Western Digital?

A Channel Marketing Manager at Western Digital needs a strong grasp of partner programs and processes, alongside excellent communication skills. With at least 7 years of experience in channel marketing or communications, the ideal candidate should be adept at managing budgets, such as the MDF budget, and proficient in digital marketing. Understanding the nuances of distribution marketing and having a background in sales can also provide a significant advantage in this multifaceted role.

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What are the day-to-day responsibilities of a Channel Marketing Manager at Western Digital?

In the Channel Marketing Manager role at Western Digital, your daily tasks will include managing the MDF budget, evaluating marketing spend requests, and collaborating with sales and channel operations on various strategic initiatives. Planning engaging partner events and supporting partner inquiries are key aspects, as is tracking and reporting the effectiveness of marketing activities. These efforts collectively nurture partnerships and stimulate sales growth.

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How can a Channel Marketing Manager grow their career at Western Digital?

At Western Digital, a Channel Marketing Manager has numerous opportunities for career growth. By consistently delivering high-impact marketing programs and collaborating effectively across departments, you can position yourself for advancement. You have the unique chance to expand your skills in digital marketing and partner management, setting the stage for future leadership roles within the organization.

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What type of company culture can a Channel Marketing Manager expect at Western Digital?

Western Digital fosters an inclusive and diverse culture that values respect and the contribution of every individual. As a global leader in data technology, the company emphasizes the importance of collaboration and innovation. Channel Marketing Managers will find a supportive environment encouraging creativity and problem-solving as they work towards driving partner engagement and crafting effective marketing strategies.

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What benefits can a Channel Marketing Manager expect at Western Digital?

As a Channel Marketing Manager at Western Digital, you’ll enjoy a comprehensive benefits package that includes paid vacation, medical and dental insurance, life insurance, and a generous 401(k) plan. Additional perks, such as tuition reimbursement, employee support programs, and stock options, demonstrate Western Digital's commitment to the well-being and professional development of its employees.

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What are some application tips for the Channel Marketing Manager position at Western Digital?

When applying for the Channel Marketing Manager role at Western Digital, it's essential to highlight relevant experience in channel marketing and strategic initiatives. Tailor your resume to emphasize communication skills and budget management expertise, and be prepared to demonstrate your creativity in planning partner-focused events during interviews. Showing genuine passion for the technology sector will also resonate well with hiring managers.

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Common Interview Questions for Channel Marketing Manager
How do you approach developing a marketing program for channel partners?

In addressing this question, articulate your strategic thinking process. Discuss how you would analyze partner needs, leverage market trends, and incorporate feedback from sales teams to craft compelling marketing programs tailored to drive partner engagement and sales at Western Digital.

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Can you give an example of a successful marketing initiative you led?

When answering this question, use the STAR method to clearly outline the Situation, Task, Action, and Result of your initiative, focusing on how your leadership contributed to a successful outcome. Relate your experience to channel marketing principles, particularly those relevant to the technologies or solutions at Western Digital.

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What digital marketing channels do you find most effective for partner engagement?

During your response, highlight specific digital marketing channels such as social media, email, and webinars, emphasizing how each can build relationships and promote engagement among channel partners. Use your understanding of the channel dynamics at Western Digital to illustrate your insights.

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Describe a time you had to manage a challenging relationship with a partner.

Your response should showcase your problem-solving skills and tact. Highlight your ability to listen actively to partner concerns, negotiate effectively, and maintain professional rapport, which is crucial for fostering long-term partnerships at Western Digital.

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What metrics do you utilize to measure the success of your marketing initiatives?

Be ready to discuss key performance indicators (KPIs) like conversion rates, partner engagement levels, and ROI on marketing spend. Articulate how you analyze data and adjust strategies based on metrics that align with the goals of Western Digital's channel marketing initiatives.

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How do you prioritize multiple marketing projects at once?

In your answer, outline your method for prioritization, such as assessing project impact and deadlines and coordinating with stakeholders. Discuss how effective prioritization can help meet the demands of various marketing channels while maintaining alignment with overall goals at Western Digital.

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How would you handle a last-minute request from upper management for a partner event?

Demonstrating flexibility and strategic thinking is critical here. Explain how you would quickly assess resources, potentially delegate tasks, and communicate effectively with your team to deliver a successful event on short notice while maintaining quality and effectiveness.

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What do you see as trends in channel marketing that could affect Western Digital?

Provide insights into current trends within channel marketing such as increased reliance on digital tools, the importance of analytics, or influencer partnerships, and relate these trends to how Western Digital can harness them to further empower partners and drive sales.

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Where do you see yourself in five years as a Channel Marketing Manager?

This is your opportunity to express long-term aspirations. Discuss your desire to grow within Western Digital, potentially moving into a senior marketing role or even a leadership position where you can influence broader marketing strategy and partner engagement initiatives.

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What is your passion for technology and marketing, and how does it relate to this position?

Articulate your genuine interest in technology and its intersection with marketing. Highlight how this passion drives your commitment to creating meaningful marketing initiatives that resonate with partners and ultimately helps propel Western Digital's innovative solutions forward.

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