Social Media Specialist Role

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Western Digital is looking for a Social Media Specialist to be part of its social media team, as part of Sales and Demand Gen org to focus on product and category awareness. The right person for this role will research and understand Western Digital’s audience (both existing and potential) and will strategize the best ways to present Western Digital content on platforms including Twitter, LinkedIn, Instagram, Facebook, YouTube and TikTok. Your expertise will aid in which platforms and social media posts are the right fit and how to best construct product and promotion campaigns on each channel. 
 
You will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people t the company. The Social Media Specialist will be responsible for scheduling, content creation, posting, monitoring, community management, and measuring content across all owned social channels; in addition to driving organic strategies across social media channels. 
 
As someone deeply passionate about social media, you love staying on top of the latest trends, not only within our industry but also across diverse verticals, making a significant impact in this creative role. 
 
What You’ll Do 

• Develop an organic and paid social strategy by creating comprehensive campaign plans (audiences, channels, budgets, timing, ad messaging, etc.) based on best practices, understanding of each social channel, and keyword/audience research.  

• Create and build content that supports that social strategy across various social channels. 

• Ability to speak, handle and run “live-streams” within select social platforms (e.g. TikTok Live, Instagram Live, Amazon Live, YouTube Live). 

• Effectively plan budgets and execute high volumes of campaigns across multiple platforms to achieve traffic and engagement goals.  

• Build and deliver executive-level, data-driven presentations to share campaign results, content insights, and track follower growth with key stakeholders.  

• Contribute to content brainstorms and campaign optimization to maximize return and key metric growth. 

• If needed, work closely with cross-functional teams to optimize, schedule, and promote social content and product launches. 

• Strategize, lead and manage influencer program and platform. 

• 4+ years of experience successfully managing social media channels for a global brand, creative agency, or publication.  

• Proficiency in social media management platforms and tools (like Emplifi, Sprinklr, Hootsuite, Sprout Social), with experience utilizing them to optimize engagement and track performance metrics.  

• Proven ability to present, interact with, and deliver campaign results for stakeholders up to an executive level.  

• Ability to meet deadlines and post to social media accounts in real-time, with little need for oversight.  

• A strong presence: you can be present and thoughtful in review meetings, have the agility to pivot and adapt execution as the strategy evolves, and can take direction/critiques well.  

• Proven experience managing multiple projects simultaneously.  

• Analytical mindset with the capability to interpret data, track key performance indicators, and make data-driven decisions to enhance social media strategy.  

• Keeping updated with industry-related and cross-vertical social media trends. 

• Proven ability in managing paid media best practices and experience with industry tools (e.g. Meta Ads, LinkedIn Ads, YouTube Ads, Google Ads) is a plus. 

• Proven skills in content creation within the Adobe Suite, Figma, or similar.  

• Skills in handling camera equipment, lighting, audio and video editing is a plus. 

• Proven ability to strategize and lead influencer campaigns within platforms such as CreatorIQ or similar.  

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Equal Employment Opportunity is the Law poster.

Western Digital thrives on the power and potential of diversity. As a global company, we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees, our company, our customers, and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging, respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at [email protected] to advise us of your accommodation request. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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junior-level

Compensation & Benefits Details

• An employee’s pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York.  This range may be modified in the future.
• You will be eligible to participate in Western Digital’s Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance.  Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Western Digital’s Standard Terms and Conditions for Restricted Stock Unit Awards.
• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Western Digital Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.