Business Development Representative

The role

We are looking to hire a Business Development Representative to join our Sales team on a hybrid basis in New York or LA.

Salary range - $42,512 - $53,140

Working at WGSN

Together, we create tomorrow 

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.   

Role overview 

WGSN has ambitious plans for 2024 and therefore, we are looking for a talented Business Development Representative to join our dynamic Sales team in North America. 

What will you be doing?  

You will be focused on a variety of industries from across Fashion, Beauty, Interiors, Travel, Food & Drink and Consumer Tech. You will be interacting with SME to enterprise size companies to discuss their potential needs and how WGSN would be beneficial to them. You will not be phased by prospecting new clients and cold calling, using your expertise to help clients understand the value WGSN brings to their business.

If you're passionate about the industries our clients operate in, providing a world-class customer experience, and have a background in Sales, then we would love to hear from you.

The team

At WGSNwe have high performing Sales teams made up of Client Service Coordinators, Business Development Representatives, Key Account Managers and Senior Account Managers who have worked incredibly hard over the past year to achieve outstanding results. They are true winners!

Our teams are diverse, tenacious, resilient, and extremely dedicated because they wholeheartedly believe in the value WGSN services brings to our global clientele who operate in Fashion, Beauty, Interiors, Food & Drink, Insight, Consumer Tech and beyond. We never compromise on collaboration which allows us to have a strong team dynamic and we always achieve our sales goals. 

• Effectively managing an inbound lead queue; following up on marketing-driven leads
• Researching and identifying prospect companies, developing and executing strategies for outbound prospecting via email, cold calling, LinkedIn Sales Navigator and any other means relevant
• Speaking with provided and self-sourced prospects to discuss potential needs and how WGSN would be beneficial to them
• Utilizing good discovery tactics and questions in a consultative sales style
• Qualifying leads for the wider sales team so that they can demonstrate WGSN to its full potential and identify how this will be an essential tool for the customer’s business
• Ensuring that once meetings are booked, relevant research and information is translated to the Business Development Manager so that they are set up for success in their meetings
• Meet weekly and monthly qualified call, meeting and opportunity goals to ensure company revenue objectives are met
• Learn and maintain extensive knowledge of market/industry trends, developments, WGSN customers, competitors, and products; building expertise towards being able to tell the WGSN story whilst pitching WGSN value
• Working closely with the Marketing team on lead generation and new business activities, including but not limited to events, email campaigns and social media
• Attending WGSN hosted events for marketing and other relevant networking events

• Prior experience in a sales role of a similar capacity 
• Motivated, self-driven, confident, and professional in approach with a positive ‘can-do’ attitude
• Passionate about the prospect of delivering creative intelligence to new clients and helping them transform their business
• A flair for strong relationship building on the telephone at all levels
• Strong interpersonal, organization and time management skills
• Previous B2B sales experience (preferably telephone sales) is desirable
• Use of sales enablement tools such as Salesloft and Zoominfo to build cadences and generate meetings 
• Knowledge of our core industries such as Fashion, Beauty, Food and Drink, Interiors, Consumer Tech & CPG is a bonus
• Excellent communication skills (both written and verbal)

What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:  

 - Paid Time Off – 15 days of vacation per year with an additional day for each year of service up to 20 days.  WGSN also observes the 12 Federal holidays.  We also offer 6 weeks of paid Parental Leave. 

- 401(k) Retirement Savings Plan – allows employees to save and invest for their own retirement on a tax deferred basis. WGSN matches 50% of the first 6% contributed by employees.   

- Medical, Dental and Vision plans with Aetna Life Insurance, AD&D, Short and Long-Term Disability - all eligible employees receive coverage at no cost.

- Mental Health – WGSN provides many ways for employees to access mental health care including an Employee Assistance Program and inpatient, outpatient and virtual care if enrolled in an Aetna medical plan.

More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our values 

We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture 

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce 

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.  

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.  

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here. 

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.