Marketing Manager, Coloro

The role

Coloro has big plans. Our globally recognised brand, Coloro is looking for a Marketing Manager to join our global team as we change the way the world thinks about color.

Based in New York, you will become part of our small, dynamic team focussed on establishing the Coloro brand as the new color standard for creative industries.

Salary range - $85,000 - $94,840

Working at Coloro

The new way to work with color. Easy. Accurate. Responsible. Coloro is the world’s leading color system and partner for the design industry. Our beautifully designed system creates a seamless color process, backed with a technically excellence that creates the freedom to create and execute color with total confidence.

Role overview

At Coloro, we believe in creative freedom and that anyone can realize their creative potential. We also believe that you need the right tools to do so. Which is why we created Coloro.

This role will give you the opportunity to translate Coloro’s unique positioning into effective marketing campaigns.

You will have the ability to own marketing across channels, build a plan that you believe in and deal directly with senior leaders to make things happen.

You will have autonomy over the plan and will be able to see your ideas come to life.

Ideally you will be naturally entrepreneurial, creative and able to work independently with minimal supervision. You will be flexible, a strong communicator and an excellent and compelling copywriter.

The team

A career with Coloro is fast-paced, exciting and full of opportunities to grow and develop. The Coloro team is made up of experts with vast experience in the color, textile, fashion and creative industry.

Having deep knowledge and understanding of the challenges that working with color brings, they are driven by the vision of aligning the industry with the future of color.

Our team values engagement, transparency and partnership so the best way to be successful is to be engaged, organized and dynamic. We are excited by solving problems, so finding creative ways to make things work is part of our DNA.

• Campaign Planning: Assist in developing marketing campaign strategies and objectives in line with overall marketing and business goals for the launch of this product.
• Campaign Execution: Coordinate the execution of marketing campaigns across various channels, including digital, social media, email, events, and traditional marketing.
• Content Development: Contribute to the creation of campaign content, including advertisements, emails, landing pages, and social media posts.
• Campaign Tracking: Monitor and analyse campaign performance using relevant metrics and tools, adjusting strategies as needed to optimise results.
• Audience Segmentation: Assist in developing and segmenting target audiences and personalising campaign messaging to improve engagement and conversion.
• Budget Management: Help manage campaign budgets, ensuring campaigns stay within allocated budgets.
• Marketing Collateral: Assist in the development and distribution of marketing collateral for campaigns, such as brochures, posters, and promotional materials.
• Creative Collaboration: Work closely with creative teams, designers, and content creators to ensure campaign assets are compelling and aligned with the campaign strategy.
• Vendor Coordination: Manage relationships with external vendors or agencies involved in campaign execution, such as advertising agencies or event planners.
• Reporting: Prepare regular reports on campaign performance, including key metrics, and provide insights and recommendations for improvement.

• This list is not exhaustive and there may be other activities you are required to deliver.

• A recognised qualification in Marketing, Business, or a related field.
• Previous experience in marketing or campaign execution, preferably in a similar role.
• Strong project management and organisational skills.
• Experience co-ordinating both live and in-person marketing events.
• Proficiency in marketing tools and software, including marketing automation platforms, email, marketing tools, and analytics.
• Experience with Hubspot would be a distinct advantage.
• Basic understanding of digital marketing, social media, and email marketing best practices.
• Data-driven mindset with the ability to analyse campaign data and KPIs.
• Strong communication skills, both written and verbal.
• Detail-oriented with the ability to manage multiple tasks and deadlines.
• Creative thinking and problem-solving skills.

What we offer

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:  

 - Paid Time Off – 15 days of vacation per year with an additional day for each year of service up to 20 days.  WGSN also observes the 12 Federal holidays.  We also offer 6 weeks of paid Parental Leave. 

- 401(k) Retirement Savings Plan – allows employees to save and invest for their own retirement on a tax deferred basis. WGSN matches 50% of the first 6% contributed by employees.   

- Medical, Dental and Vision plans with Aetna Life Insurance, AD&D, Short and Long-Term Disability - all eligible employees receive coverage at no cost.

- Mental Health – WGSN provides many ways for employees to access mental health care including an Employee Assistance Program and inpatient, outpatient and virtual care if enrolled in an Aetna medical plan.

More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our values 

We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture 

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce 

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.  

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.  

We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been - and will continue to be - actively encouraged here. 

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.