Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
Marketing Manager - WGU School of Business, Salt Lake City, UT image - Rise Careers
Job details

Marketing Manager - WGU School of Business, Salt Lake City, UT

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Pay Range: $73,000.00 - $109,400.00

Job Description

Essential Functions and Responsibilities:

  • Manage new college-specific campaigns and strategies to support college goals, from helping director on strategy brief creation through to delivery of final creative
  • Manage new product launch and product redevelopment process, including development of new creative and launch of program-specific initiatives
  • Help develop annual college marketing strategy, including goals with measurable KPIs, audiences, and messaging for brand/paid media, content, and partnerships. Help track campaigns, launches, and follow up across strategy.
  • Understand college target forecasts, monthly adjustments, and strategies/tactics for hitting targets. Help launch specific tactics and initiatives to drive growth.
  • Build relationships of trust with college program cluster teams – academic deans and program chairs
  • Understand and stay up on external and internal factors influencing college performance. Read industry publications and news to understand our students and prospects and the industry the college serves.
  • Translate college strategy into tactical execution by working with the college director to understand goals and audiences.
  • Research new audience targeting, industry publications, industry groups and associations, and other program level marketing opportunities
  • Work closely with the internal and agency creative teams to ensure that creative requests are accurate, on time, and on brand
  • Research strategic program and audience media placements, develop plans and budgets, manage creative requests and production.
  • Performs other related duties as assigned. 

Knowledge, Skill and Abilities:

  • Experience working with cross-functional teams and meeting deadlines.
  • Clearly and persuasively communicate both verbally and in writing with staff and peers.
  • Strong quantitative and strategic analysis skills.
  • Understanding of a wide variety of marketing disciplines, including traditional and digital media, SEO, content marketing, and conference and event marketing.
  • Exceptional project management and organization skills.

Competencies: 

Organizational Impact: 

  • Works to achieve operational targets with significant to major impact on department, Function, or Office results. May be responsible for managing large projects or processes within the department, function, or office.​ 
  • Performs work as directed with limited oversight. 

Problem Solving & Decision Making: 

  • Responsible for leveraging a systems-thinking approach, making moderate to significant improvements of processes, systems, and plans within the department, Function, or Office.​ 
  • Problems and issues faced are numerous and challenging, will require detailed information gathering and analysis. Problems typically affect multiple areas or specialties. 

Communication & Influence: 

  • Collaborates cross-functionally with employees within and outside of the department. Typically has responsibility for communicating with parties external to the University.​ 
  • Works to influence parties within and outside the department, Function, or Office regarding policies, procedures, and practices.  

Leadership & Talent Management 

  • Is responsible for providing guidance, coaching, and training to other employees in the department, Function, or Office. Responsible for managing projects involving delegation of work and review of others’ work products.
  • ​Demonstrates the WGU leadership principles in all aspects of service to students, employees, and partners of WGU. 

Job Qualifications:

Minimum Qualifications:

  • Bachelor’s degree in Marketing, a related field, or equivalent experience.
  • Five (5) years of related marketing experience

Preferred Qualifications:

  • Client-facing agency experience.
  • Industry experience in higher education and/or areas relevant to WGU colleges (e.g., healthcare, K12 education, IT)

Physical Requirements:

  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.

#LI-TK1

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

Average salary estimate

$91200 / YEARLY (est.)
min
max
$73000K
$109400K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

Similar Jobs

WGU is looking for a dedicated On-Site Instructor to facilitate nursing education in their Houston Learning Lab.

WGU Hybrid United States - Remote
Posted 12 hours ago

Become a key player at WGU as a Business Development Representative, driving partnerships that enhance access to education.

Avantor seeks a dynamic Marketing & Product Management Manager to lead innovative growth strategies within the Korean market.

Photo of the Rise User
Posted 13 days ago

Jumpstart your career in digital marketing at Grupo QuintoAndar, a top real estate tech company in Latin America, as a Performance Analyst Jr.

Photo of the Rise User
Prairie Companies Hybrid Casper, Wyoming, United States
Posted 11 days ago

Join Prairie Field Services as a Freelance Marketing Specialist to connect the company's story with its audience through engaging social media content.

Photo of the Rise User
American Express Hybrid New York, New York, United States
Posted yesterday
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development

Take on a pivotal role at American Express as a Senior Manager in G&L Product Marketing, shaping customer engagement for our largest commercial clients.

Photo of the Rise User
Aristotle Remote No location specified
Posted 12 days ago

Join Aristotle as a WordPress Content Strategist and help craft user-friendly websites for impactful political campaigns.

Photo of the Rise User
Scalable GmbH Remote Seitzstraße 8e, 80538 München, Germany
Posted 10 days ago

Join Scalable Capital as a Senior Performance Marketing Manager to lead and expand their PPC strategy within one of Europe's fastest-growing fintech startups.

Photo of the Rise User
BOUSSIAS Remote No location specified
Posted 11 days ago

Join BOUSSIAS Media as a Marketing Manager and lead innovative strategies to elevate their publishing presence.

Photo of the Rise User
Posted 3 days ago

Drive transformative marketing efforts as Synchron's Senior Marketing Communications and Brand Manager, enhancing brand visibility in the neurotechnology sector.

Photo of the Rise User
Buyers Edge Platform, LLC Hybrid Becker, Minnesota, United States
Posted 12 days ago

Join RealTime Solutions as a Digital Marketing Specialist and take the lead in driving innovative digital campaigns for the foodservice industry.

Photo of the Rise User
Posted 5 days ago

Leverage your marketing expertise to shape the future of demand generation at Tamnoon, where creativity meets impact.

Photo of the Rise User
GMR Marketing Hybrid Tampa, Florida, United States
Posted 8 days ago

As a Market Development Specialist at GMR Marketing, you'll be pivotal in contracting venues and executing unforgettable marketing activations.

Photo of the Rise User
Dentsu Hybrid San Francisco - California St
Posted 7 days ago

Step into a key leadership position as Director of Media Planning at Dentsu and influence major B2B strategies for top-tier clients.

Photo of the Rise User
Prose Hybrid Brooklyn, New York, United States
Posted 3 days ago

Join Prose as a Social Media Content Manager and lead innovative social strategies for a cutting-edge beauty brand.

MATCH
VIEW MATCH
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
HQ LOCATION
No info
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 19, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!