Marketing Executive

Whereabouts: Remote from anywhere in the UK

Working Hours: Full-time

Eligibility to work in the UK: We welcome applications from candidates already eligible to work in the UK or those that can apply for a visa granting permission to work in the UK (e.g. dependent visas, ancestry etc.) that do not require sponsorship from Whereby. You will be asked to share proof of this prior to receiving any offer of employment.

Interviews: Around 3 hours over a few weeks, including some practical work

Salary: £31-35,000 per annum

Reporting to: Senior Marketing Manager

Your mission at Whereby*

To support Marketing strategies and tactics to grow Whereby’s brand, increase awareness among target audiences and ultimately increase revenue.

*This is the mission that moves you and your team through our strategic roadmap, and should be your focus for up to a year or two.

Whereby's vision and mission

Our Vision: A world in which anywhere works

Our Mission: Empower telehealth and other businesses to connect seamlessly through video calling, enabling them to unlock their full potential.

📍 Our global HQ is in Norway, but our users (and team) are worldwide - Whereby has been used in nearly every country in the world by millions of people. 🌏

To work at Whereby you’ll need to be an excellent communicator, able to work autonomously when needed but also collaborate remotely with our global team.

Benefits include unlimited holiday, flexible, hybrid working setup, home office budget, enhanced parental leave, equity, and more.

Read more about working at Whereby here.

Marketing team mission

Whereby is loved by millions of users worldwide, and Marketing plays a key role in making sure that we can increase awareness and gain new customers, adding true value to every stage of their experience with us. Focused on the Telehealth and Digital Mental Health industries, we’re on a mission to facilitate healthcare consultations globally through enterprise customers in the sector.

The Marketing team’s mission is to increase enterprise sign ups and adoption of Whereby Embedded, our API product. Through a sales led strategy focused on Account Based Marketing, Brand equity building and sales enablement, you will work closely with the wider Commercial team to attract, educate and close high-value customers. You will closely collaborate with other departments across the business on all areas of B2B Marketing, from Product to Sales to Partnerships. You’ll find creative ways to reach, educate, inspire and engage our target audiences.

🔍 What we're looking for in our Marketing Executive

We’re looking for someone with previous Marketing experience to support across all areas of Marketing. Supported by the Senior Marketing Manager and Managing Director of Growth, you will assist across a variety of campaigns and channels and have true business impact.

Your attributes

You may be just the right person if others have described you as an autonomous can-do marketer who embodies the below competencies...

● Creative thinker

● Organized

● Analytics savvy

● Excellent communicator

● Adaptable

● Good at prioritising

Your previous experience

We’re mostly looking for someone ready to get stuck in across all areas of Marketing to support the team and have quick impact. With that said, you may be a good fit if you…

● Are a current Marketing Executive

● Have experience in at least two of the following; Product Marketing, Performance Marketing, Lifecycle Marketing, Content/Social Media Marketing, Account Based Marketing, PR/Brand building, SEO.

● Have experience in B2B Marketing (Health tech, SaaS or a technical/developer focused product a bonus!)

● Experience working in a distributed team is beneficial

🌎 We believe in everyone

We fundamentally believe talent is distributed to all of us in equal measure. We open our doors (physical or URL) to everyone and we see our differences as a strength; it’s this philosophy that drives us towards our mission.

This means we see your unique history as having value money cannot buy; we believe in the strength of every intersection of race, religion or belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity.

Already sound like you? Apply here.

⚒️ The nuts and bolts of the role

🌟 How we'll measure your success

● Output and execution of Marketing campaigns/tactics

● Reach/Engagement of target accounts

● Contribution of ideas

Strategic responsibilities

● Contribute towards tactical ideas to execute the Marketing strategy

● Deliver campaigns and tactics to drive brand awareness and engagement with target Outbound companies.

● Build strategic relationships and partner with key internal and external stakeholders including agencies and vendors.

● Measure and report on marketing performance, providing insight and assisting towards team and company goals.

Tactical responsibilities

All of this will be with support from and in collaboration with the Senior Marketing Manger, you will not be expected to manage campaigns across all areas simultaneously but should expect to be involved across a variety of Marketing channels and functions including the below:

● Account Based Marketing- Target key decision makers at target Outbound opportunity companies through various methods.

● Content Marketing- Produce & distribute a variety of content including blog posts, tutorials, thought leadership, customer stories and more.

● Product Marketing- Collaborate with Product teams and contribute towards feature launches including comms via various marketing channels.

● Lifecycle/Email Marketing- Improve onboarding emails, implement email campaigns and announcements, implement upsell and expansion activity for existing customers.

● Performance Marketing- assist with paid advertising campaigns across various channels including Paid Search, LinkedIn and Display networks.

● Event Marketing- Identify event opportunities and assist with execution of sponsorships and partnerships.

● SEO & Website- Assist with website updates and changes.

● Other marketing needs as required.

Your progression

This is a junior level role with progression opportunities based on performance.

You've already read all this way, you may as well Apply!