Senior Growth Marketing Manager

We are seeking a dynamic Senior Growth Marketing Manager to lead key marketing initiatives, focusing on both campaign development and execution as well as working with the head of marketing and leadership team to manage the digital presence of Wherobots.com and the Apache Sedona project site. This role requires a blend of strategic thinking and practical execution, leveraging digital marketing to drive growth and enhance our brand's influence in the spatial technology industry. You will be responsible for making our website a high-performing SEO traffic and conversion engine that also lives up to Wherobots’s high visual and voice brand standards. Additionally, you will work with the head of marketing and developer relations to build and develop growth programs across channels including but not limited to email, paid social and paid SEM. 

You will work cross-functionally across the company, including, engineering, and product to manage a roadmap of projects that support marketing’s strategic initiatives. You’ll identify and prioritize experiments, track key performance indicators (KPIs), and implement data-driven improvements. Your ultimate goal will be to enhance user engagement, drive customer acquisition, and maximize conversion rates, resulting in business growth and increased revenue.

Key Responsibilities:

• Develop and execute comprehensive marketing campaigns that align with our company’s growth objectives, focusing on both immediate impact and long-term brand positioning.

• Own and manage the content strategy, updates, and overall user experience of the Wherobots website and the Apache Sedona project site.

• Analyze market trends and user feedback to continuously adjust strategies to enhance digital presence and campaign effectiveness.

• Collaborate with cross-functional teams including product management, engineering, and sales to ensure cohesive brand messaging and optimized customer journey.

• Drive the strategy and execution of multi-channel campaigns, leveraging insights from digital marketing analytics to enhance lead generation and conversion rates.

• Establish KPIs and utilize performance metrics to guide marketing strategies and report on ROI.

• Stay abreast of the latest in digital marketing technologies and growth tactics, integrating innovative tools and practices to keep our marketing efforts ahead of the curve.

Qualifications:

• Minimum of 6 years of experience in growth marketing or digital campaign management, ideally in a B2B technology environment.

• Proven track record of developing successful marketing campaigns from conception to execution and analysis.

• Strong expertise in managing websites and enhancing user experience and engagement.

• Excellent analytical skills with experience in CRM and SEO/SEM tools.

• Familiarity with frontend development technologies (HTML, CSS, JavaScript) and content management systems (CMS). Wordpress experience required.

• Deep understanding of marketing funnel tactics and metrics by stage, and a proven history of improving funnel conversion

• Hands-on experience with marketing metrics and analytics tools 

• Excellent writing skills, with the ability to communicate complex ideas in simple terms
  

Compensation and benefits

Wherobots offers competitive compensation, equity, and benefits. The base salary range for this position is $140k-$210k per year.

Although we aim to establish a primary corporate presence in the San Francisco Bay Area and in Seattle, we provide flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, seniority, skills, and experience of the candidate.

Wherobots provides a competitive benefits package to all full-time employees, including 100% coverage of medical, dental, and vision insurance, access to a 401(k) plan, and unlimited PTO.

About Wherobots

Wherobots is the Spatial Intelligence Cloud: for data enrichment, transformation, analytics and AI at planetary scale. As our world evolves, people migrate, and interconnected systems continue to change at an accelerated pace, organizations and people are compelled to respond. In an effort to adapt, data teams have been collecting ever increasing types and volumes of spatial data: satellite imagery, personal device locations, connected cars, IoT beacons, drones, and more. The volume and variety of these data types overwhelm traditional methods of spatially informed decision making. 

From the original creators of Apache Sedona, Wherobots enables spatial data teams to put their data to work. Our AI powered cloud native platform helps leaders adapt and reach meaningful answers 10x faster at a fraction of the cost. Apache Sedona and Wherobots are used by some of the most forward thinking companies to stay ahead of an incredibly evolving planet.