Marketing Specialist (CRM and Membership Program)

• CRM Strategy & Management (30%) 

• Supporting Director of Brand Planning and Paid Media to develop and implement the CRM strategy to drive customer acquisition, retention, and reactivation against business goals / KPI. 
• Segment customer data to create targeted, personalized, and lifecycle-based marketing campaigns.
• Manage CRM tools and platforms, ensuring accurate data capture, integration, and utilization for strategic decision-making.
• Track and analyze customer behaviors, using data insights to refine and optimize campaigns.
• Use A/B testing and other experimentation techniques to determine the most effective campaign approaches.

• Referral / Membership Program Development & Execution (30%) 

• Supporting Director of Brand Planning and Paid Media to design strategies and manage the Wild Fork’s Membership and referral programs, ensuring it aligns with customer needs and company objectives.
• Continuously evaluate the Membership / Referral program's effectiveness, identifying opportunities for enhancement to maximize engagement and customer value.
• Monitor program KPIs such as enrollment rates, engagement levels, retention rates, and customer lifetime value (CLV).
• Implement promotional initiatives, special offers, and exclusive rewards to boost customer satisfaction and loyalty.
• Partner with creative and marketing teams to produce compelling campaign content, assets, and messaging.

• Data Analysis & Customer Insights (20%) 

• Analyze customer data and feedback to generate insights into customer preferences, behaviors, and trends.
• Leverage customer analytics to inform campaign strategies, measure success, and drive continuous improvement.
• Provide actionable insights and recommendations to optimize campaigns, loyalty initiatives, and customer experiences.
• Collaborate with data and analytics teams to refine segmentation, targeting, and personalization techniques.

• Cross-functional Collaboration (20%) 

• Work closely with marketing, analytics,  product, operations, E-commerce and customer service teams to ensure cohesive and consistent messaging across the customer journey.
• Partner with technology teams to ensure CRM and loyalty tools integrate seamlessly with other systems, enhancing customer experience.
• Act as a key stakeholder in customer experience initiatives to identify and solve friction points in the customer journey.

• Education: Bachelor’s degree in Marketing, Business, or a related field. Master’s degree or MBA is a plus.
• Experience: 4-5+ years of experience in CRM, loyalty programs, or customer engagement in a retail, e-commerce, or consumer-focused environment.
• Technical Skills: Proficient in CRM tools (e.g., Emarsys, Qlik) and loyalty management platforms; strong analytical skills and familiarity with data analysis tools (e.g., Google Analytics, Excel).
• Analytical Skills: Demonstrated ability to interpret data and make data-driven decisions; experience with A/B testing and campaign analysis.
• Communication Skills: Excellent verbal and written communication skills; able to effectively communicate complex strategies to cross-functional teams.
• Project Management: Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously. Bachelor's degree in a quantitative field or related field
• Ownership and Proactivity: Track record of operating independently and proactively identifying opportunities to help meet the goals of the team and broader organization

• Customer-Centricity: Deep understanding of customer needs and behaviors, with the ability to develop strategies that enhance customer satisfaction and loyalty. 
• Analytical Mindset: Data-driven approach to problem-solving, with the ability to turn insights into actionable plans. 
• Innovation: Creative thinker with a proactive approach to identifying new and improved ways to engage customers and deliver value. 
• Collaboration: Team player who can work effectively with multiple departments to achieve common goals.
• Results-Oriented: Focused on achieving measurable outcomes and continuously optimizing performance.

EOE/Vets/Disability